Who exactly is the sustainable traveller, and how do you reach them? 🎯

In this week’s episode of Sustainable Today, Successful Tomorrow, we unpack this big sustainable marketing question.

We explore why “sustainable traveller” is not a one-size-fits-all label and how getting specific is key. 🧭

We break it down into practical strategies, including:

👥 Defining your ideal traveller

🔍 Understanding traveller motivations

🎯 Finding your niche (and sticking to it)

🌊 Reaching bycatch customers

Because reaching the right people matters more than reaching the most.

If you want to market with more clarity, purpose, and confidence, this episode is for you. 🎧

Want to learn more about identifying your ideal target group? Read our article on: 📚
https://goodtourisminstitute.com/library/identify-ideal-target-group/

How do you build a tourism business that grows with the community and creates real value for everyone involved?

That’s Community-Based Tourism the Kara-Tunga way! 🤝

In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Theo Vos, founder of Kara-Tunga, a tour operator in Northern Uganda that’s leading the way in community-based travel.

They talk about building a sustainable business model, earning local trust, and redefining authenticity through collaboration. 💬

Theo shares how Kara-Tunga has developed experiences rooted in culture, ownership, and pride, while successfully reaching a broad audience. 🌿

From managing expectations to marketing what truly matters, this conversation is packed with practical insights for anyone looking to make community-based tourism meaningful and successful.

If you're exploring how to grow community-based tourism with care, purpose, and impact, this episode is for you. 🎧

Community-based tourism sounds great in theory, but what does it take to really make it work? 🤔

That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow.

Together with Theo from Kara-Tunga in Uganda, we dive into the real-world challenges of building community-based experiences that benefit local people and resonate with travellers. 🌍

From awkward interactions to meaningful personal exchanges and long-term impact.

We unpack what happens when you approach community-based tourism not as a charity, but as a business model with purpose. 💡

Whether you’re a fan or still unsure about community-based tourism, this episode is packed with practical insights, honest stories, and inspiration. 🎧