How to reach the sustainable traveller 👩‍🌾

Who exactly is the sustainable traveller, and how do you reach them? 🎯

In this week’s episode of Sustainable Today, Successful Tomorrow, we unpack this big sustainable marketing question.

We explore why “sustainable traveller” is not a one-size-fits-all label and how getting specific is key. 🧭

We break it down into practical strategies, including:

👥 Defining your ideal traveller

🔍 Understanding traveller motivations

🎯 Finding your niche (and sticking to it)

🌊 Reaching bycatch customers

Because reaching the right people matters more than reaching the most.

If you want to market with more clarity, purpose, and confidence, this episode is for you. 🎧

Want to learn more about identifying your ideal target group? Read our article on: 📚
https://goodtourisminstitute.com/library/identify-ideal-target-group/