Daniel Lee's fresh perspective wasn't transalting into sales, positioning the brand as a fading icon. Burberry has since reversed its fortunes in just twelve months under new leadership. The British heritage giant, rocked by a spring 2024 sales crash and bloated inventories, found fresh momentum under new CEO Joshua Schulman’s “Burberry Forward” plan, a back-to-basics reset that doubled savings targets, trimmed store footprints, and sharpened focus on the brand’s core superpowers. Subscribe for more Luxury Intelligence, and let us know what you think of Burberry’s revival.

How did Miu Miu become the hottest fashion brand in the world while other luxury houses struggle?In this deep dive, we explore the genius strategy behind Miu Miu's unprecedented cultural dominance. From topping the Lyst Index three times in one year to doubling their retail sales in 2024, this isn't just about cute mini skirts and logo bags.Key Topics Covered:✨ Miu Miu's Women's Tales film premieres and cultural programming✨ The design language of "subversive femininity"✨ How they balance intellectual depth with pure hedonism✨ The modular product strategy behind their "It bag" success✨ Why the Miu Miu woman represents modern female resistanceThis is the story of how Miuccia Prada's political background and feminist vision gave rise to fashion's most powerful cultural force. While other brands chase trends, Miu Miu shapes the zeitgeist.

Yves Saint Laurent: The Genius Who Changed Fashion ForeverYves Saint Laurent wasn’t just a designer—he was a revolutionary. In this Superluxe deep dive, we explore how YSL redefined fashion from the inside out, transforming haute couture with androgyny, elegance, and intellectual edge. From his early rise at Dior to the radical launch of Rive Gauche, to the controversies, the masterpieces, and the personal demons—this is the story of a man who didn’t follow trends; he created cultural shifts.Discover how YSL:Disrupted gender norms and redefined femininityDemocratized luxury with ready-to-wearTurned fashion into fine art—and defiance into designInfluenced generations of designers from Tom Ford to Phoebe PhiloWhether you’re a fashion obsessive or a curious cultural thinker, this episode unpacks the life and legacy of one of the most complex and visionary figures in modern style.👇 Watch now and subscribe for more fashion deep dives every week.#YvesSaintLaurent #FashionHistory #Superluxe #YSL #LuxuryFashion #DesignLegend

What makes a piece of clothing truly worth the investment?In a fashion landscape oversaturated with hype and instant gratification, this video explores the designers creating garments you’ll want to wear for years—pieces that grow with you, deepen in meaning, and hold their value financially, emotionally, and culturally.From Margiela's cerebral construction to S.S. Daley's romantic tailoring, we spotlight modern brands quietly building legacies. These are not trend pieces or logo trophies—they’re future heirlooms—garments and accessories that fit your real life, reflect your identity, and elevate the everyday.Whether you're refining your wardrobe or redefining your relationship with fashion, this is your guide to investing in the designers shaping the next era of timeless style.Featuring:Maison MargielaDries Van NotenLemaireKhaiteS.S. DaleyNadine Ghosn💬 What brand has earned its place in your long-term wardrobe? Drop it in the comments.

🖤 Miuccia Prada: The Woman Who Changed Fashion ForeverShe once thought of fashion as ridiculous. Then she went on to reinvent it from the inside out.This video takes a deep look at how Miuccia Prada transformed a quiet, conservative family business into one of the most intellectually daring and influential fashion houses in the world. From the invention of “ugly chic” to the radical use of nylon, from feminism on the runway to high-level business strategy, Miuccia didn’t just modernize fashion—she redefined what it could say and do.We explore her unique background in political science and the arts, and how that critical distance gave her the tools to question the very foundations of luxury. Prada’s rise wasn’t about opulence—it was about intelligence, subtlety, and purpose. With Miu Miu, she revealed a more instinctual side of her creative personality, offering a rawer, rebellious counterpoint to Prada’s restraint. Her quiet authority in a male-dominated industry reshaped what leadership could look like in fashion, and her influence on designers like Phoebe Philo, Jonathan Anderson, Demna, and Raf Simons is still unfolding today.Innovation has been central to her legacy—from the Re-Nylon project and sustainable practices to Prada’s adoption of blockchain for transparency and authentication. And her strategic acquisition of Versace reflects a bigger vision: building a future-forward fashion group that values diversity in both aesthetics and ideas. This isn't just fashion history. It’s a study in taste, control, and cultural transformation.📺 Watch our full Miu Miu deep dive on Youtube.

Balenciaga has appointed Pierpaolo Piccioli as its new creative director and the fashion world is watching with bated breath. After a decade defined by Demna’s dystopian disruption, what does the future hold for one of fashion’s most storied maisons?In this episode, we unpack what Piccioli’s appointment really means. We look back at the brand’s elegant beginnings under Cristóbal Balenciaga, dissect the controversies that plagued its modern era, and explore how Piccioli’s romantic vision at Valentino could reshape the house's future. Will he restore Balenciaga’s soul? And can beauty make a comeback in an industry obsessed with shock?This is the beginning of a new era at Balenciaga and maybe, just maybe, the return of fashion that feels again.

In this Superluxe episode, we explore the life and legacy of the legendary Tunisian couturier who reshaped the way the world thinks about fashioning the female form. From his sculptural training to his era-defining silhouettes, Alaïa created a universe where craft ruled over trend and sensuality was an architectural discipline.We chart his rise from quiet ateliers to global reverence, his revolutionary approach to business, his unbreakable bonds with muses like Naomi Campbell, and the enduring relevance of his work in the hands of Pieter Mulier today. With the house seeing renewed cult status—from the viral fishnet flats to the heart-shaped Le Cœur bag, Alaïa is no longer just a legacy. It's a movement.This is the story of a man who said no to speed, no to spectacle, and yes to mastery. And in doing so, he changed everything.🔔 Subscribe for deep fashion analysis and stories behind the industry's true icons.

While celebrity-led creative direction has shaped some of the most iconic fashion moments in recent years, a new wave of leadership is emerging that values something else entirely: quiet focus, technical skill, and deep industry experience.This video explores the rise of the “anti-celebrity” designer. Figures like Dario Vitale at Versace, Seán McGirr at Alexander McQueen, Simone Bellotti at Jil Sander, and Sabato De Sarno, formerly of Gucci, are leading major fashion houses without large public profiles or personal brands. They’ve built their careers inside some of the industry’s most respected ateliers—often far from the spotlight.Is this shift simply a reflection of tighter budgets and lower-risk hiring? Or does it signal a broader cultural move toward craft, substance, and long-term creative vision?#fashion2025 #quietluxury #versace #mcqueen #jilsander #fashionindustry #creativeleadership #designtrends