Daniel Lee's fresh perspective wasn't transalting into sales, positioning the brand as a fading icon. Burberry has since reversed its fortunes in just twelve months under new leadership. The British heritage giant, rocked by a spring 2024 sales crash and bloated inventories, found fresh momentum under new CEO Joshua Schulman’s “Burberry Forward” plan, a back-to-basics reset that doubled savings targets, trimmed store footprints, and sharpened focus on the brand’s core superpowers. Subscribe for more Luxury Intelligence, and let us know what you think of Burberry’s revival.

How did Miu Miu become the hottest fashion brand in the world while other luxury houses struggle?In this deep dive, we explore the genius strategy behind Miu Miu's unprecedented cultural dominance. From topping the Lyst Index three times in one year to doubling their retail sales in 2024, this isn't just about cute mini skirts and logo bags.Key Topics Covered:✨ Miu Miu's Women's Tales film premieres and cultural programming✨ The design language of "subversive femininity"✨ How they balance intellectual depth with pure hedonism✨ The modular product strategy behind their "It bag" success✨ Why the Miu Miu woman represents modern female resistanceThis is the story of how Miuccia Prada's political background and feminist vision gave rise to fashion's most powerful cultural force. While other brands chase trends, Miu Miu shapes the zeitgeist.

Yves Saint Laurent: The Genius Who Changed Fashion ForeverYves Saint Laurent wasn’t just a designer—he was a revolutionary. In this Superluxe deep dive, we explore how YSL redefined fashion from the inside out, transforming haute couture with androgyny, elegance, and intellectual edge. From his early rise at Dior to the radical launch of Rive Gauche, to the controversies, the masterpieces, and the personal demons—this is the story of a man who didn’t follow trends; he created cultural shifts.Discover how YSL:Disrupted gender norms and redefined femininityDemocratized luxury with ready-to-wearTurned fashion into fine art—and defiance into designInfluenced generations of designers from Tom Ford to Phoebe PhiloWhether you’re a fashion obsessive or a curious cultural thinker, this episode unpacks the life and legacy of one of the most complex and visionary figures in modern style.👇 Watch now and subscribe for more fashion deep dives every week.#YvesSaintLaurent #FashionHistory #Superluxe #YSL #LuxuryFashion #DesignLegend