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Are you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.

Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK

#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAds

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Timestamps
00:00 - Why Keyword Research Matters
00:21 - What Tools You Need: Helium 10 & Cerebro
01:14 - Finding Your Main Keyword
01:40 - Pulling Competitor ASINs from Amazon
02:32 - Importing ASINs into Cerebro
03:00 - Filtering Keywords by Rank & Volume
04:10 - Choosing Keywords for Broad Campaigns
05:24 - Finding Longtail Keywords for Exact Match
06:26 - Adjusting by Bid Strategy & Budget
07:31 - When to Avoid Low Search Keywords
08:08 - Broad vs Exact Campaigns Explained
08:50 - Using the Same Strategy for Existing Products
09:31 - Wrapping Up: Add Longtail Keywords for Better Results

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