StrategyCast Podcast Por Lori Jones from Avocet Communications arte de portada

StrategyCast

StrategyCast

De: Lori Jones from Avocet Communications
Escúchala gratis

Acerca de esta escucha

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

© 2025 StrategyCast
Economía Marketing Marketing y Ventas
Episodios
  • How Elite Marketers Pivot Fast and Win During Industry Turbulence with Kim Minor
    Jun 10 2025

    What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 06:41 Marketing: Flexibility and Alignment
    • 07:55 Navigating Marketing's Uncertain Pathways
    • 12:39 Navigating Recession with Digital Transformation
    • 14:29 "IBM's Swift Holiday Pivot"
    • 18:05 "COVID's Early Days: Support Over Sales"
    • 21:52 Global Community Trust Through Partnership
    • 25:50 Adapting to Global Market Changes
    • 30:09 People-Centric Management Challenges
    • 34:36 "Maximizing Customer Success Stories"
    • 36:51 Leveraging Success Stories for Growth
    • 38:37 Supply Chain Targeted Marketing Strategies
    • 43:52 "Adaptive Business Model Success"


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    45 m
  • The Right Way to Turn Your Podcast into a Lead Gen Machine with Donald Kelly
    Jun 10 2025

    What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:39 "Building a Sales Training Empire"
    • 09:24 Dialogue Fosters Strong Relationships
    • 13:07 "Podcast Host Longevity Concerns"
    • 14:24 "Brand Evangelists as Podcast Hosts"
    • 17:11 Podcast Guest Strategy Explained
    • 21:23 People-First Marketing Shift
    • 25:53 "LinkedIn Strategy Group Launch"
    • 28:52 "Join Our Free Community Resources"
    • 32:43 Aligning Sales Content Strategies
    • 34:55 "Client Testimonial and Content Strategy"
    • 37:02 Bi-Monthly & Seasonal Strategy
    • 41:19 Consistent Content Sharing Strategies


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    47 m
  • The Secret to Sparking Demand in a Stalled Market with Doug Johnstone
    Jun 3 2025

    What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 03:22 Job Hunt Reinvention Through Design Thinking
    • 07:32 Evolving Customer Buying Journeys
    • 10:44 B2B Sales and Buyer Indecision
    • 13:20 "Challenger Method's Winning Impact"
    • 17:23 Unrecognized Unique Intellectual Properties
    • 22:36 "Four P's Strategy Framework Overview"
    • 23:46 "Unsolved Problem: Missing Customer Insight"
    • 26:32 Understanding the Lengthy Buying Cycle
    • 30:22 Planning and Execution Strategy
    • 33:54 Results Over Vanity Metrics
    • 39:30 Mastering AI Prompt Writing


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    39 m
adbl_web_global_use_to_activate_webcro805_stickypopup
Todavía no hay opiniones