The Secret to Sparking Demand in a Stalled Market with Doug Johnstone

What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice.

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==Let's Break It Down==

• 03:22 Job Hunt Reinvention Through Design Thinking
• 07:32 Evolving Customer Buying Journeys
• 10:44 B2B Sales and Buyer Indecision
• 13:20 "Challenger Method's Winning Impact"
• 17:23 Unrecognized Unique Intellectual Properties
• 22:36 "Four P's Strategy Framework Overview"
• 23:46 "Unsolved Problem: Missing Customer Insight"
• 26:32 Understanding the Lengthy Buying Cycle
• 30:22 Planning and Execution Strategy
• 33:54 Results Over Vanity Metrics
• 39:30 Mastering AI Prompt Writing

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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