Over the past couple of weeks, I've been sharing some things in my business that were genuinely challenging. The systems that stretched me, the decisions that felt uncomfortable, the seasons that required me to shift my thinking. I've talked about what was hard and the mindset shifts that came from it. But what I realized I haven't really talked about is how I got to those mindset shifts in the first place.

The truth is, those shifts didn't come from thinking harder or powering through or honestly even journaling. They came from my decision to invest in my own education and business coaching. More specifically, from a mindset shift I had to make about what coaching is actually for.

When I first stepped into the world of business coaching, I thought I was going to get all the answers. I thought they would tell me exactly what to do, what the right next move was, what the perfect strategy was. And while that happened, it didn't happen the way I expected. I had to recalibrate my thinking because what coaching did best wasn't hand me answers—it was to help me make better decisions for my business and give me access. And why are both crucial for growth as a staging business owner?

This episode unpacks that.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why free resources expand awareness but don't always sharpen decisions
• How high-level CEOs measure ROI on coaching investments
• Why access to higher-level thinking matters more than having all the answers
• How to extract gold from any coaching container, even if you miss every call

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

There's a business season that doesn't get talked about enough; the one where growth stops feeling exciting and starts feeling heavy. It's a different phase from when you are the only person and you are tired from being overwhelmed. Here, you're no longer doing everything yourself. What you have running are systems, training, and leadership, but these feel harder than any work you have ever done.

This episode is grounded in what that season looked like inside my own business, because it's a phase so many owners experience but rarely name out loud.

I walk through what was really happening for me during that stretch; the mental exhaustion of training and delegation, my nervous system constantly on edge, and what understanding the neuroscience behind growth helped me finally see. I also share a turning-point conversation with a long-time client that forced me to choose: keep being the value in my business, or start building it into the business itself.

If you're building a team, feeling the weight of growth, or questioning why this phase feels so uncomfortable, I hope this episode helps you make sense that this season isn't a mistake.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why growth often feels worse before it feels better
• Why training is harder than just doing the work yourself
• The difference between clients who want outcomes and clients who want access
• How to advocate for your team instead of rescuing situations

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Heather Russo is building a luxury staging business in the Boston area. And her path here? Eighteen years in insurance first. I know, right.

She is like most of us out there who didn't set out to build a staging business.

Today, Heather and I talk about what it really looks like to grow a staging business intentionally. From learning how to manage seasonality and capacity, to making decisions that allow the business to support long-term goals instead of constant burnout.

We talk about the moment success starts to stretch you, why hiring often has to happen before you feel ready, and the shift from doing all the things to teaching, documenting, and letting go of control. Heather also shares what changed when she brought on support and later welcomed her husband, Tony, into the business to help with operations and growth.

If you're in a season of growth and figuring out what needs to change so the business can keep up, you'll hear yourself in this one.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why the term "hobby business" is damaging to women in this industry and needs to retire
• How to price your services when you're not making money 12 months out of the year
• The signs you've hit capacity and actually need help
• What it's really like bringing your spouse into the business as a partner

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Rethink Home Interiors: rethinkhomeinteriors.com/
• Glen Street Staging on Instagram: www.instagram.com/glenstreetstaging
• Glen Street Staging: glenstreetstaging.com
  

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible