Melissa San Roman has sold two different businesses - one for over $8 million and another to a public company.

Now, as a bookkeeper who has seen everything behind the scene, her goal is to help other entrepreneurs see their numbers as more than tax time burdens but as the key to business growth.

Today, we discuss all things related to profitability by mastering your numbers. What things are acceptable or not in your business finance, what decisions you can take from looking at your numbers and tax advantages you are probably missing out on.

We also talk about how slow seasons can be harnessed for good and Melissa's non traditional FORT savings strategy.

Whether you or someone else is in charge of your books, today's conversation is vital.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What you should take note of for tax filings in 2024 considering your business structure.
• The misconception about changing your LLC to S-Corp
• The BOI. What it is, its exceptions, why you need to do it and when.
• The number one mistake business owners make with their finances

RESOURCES:

• Melissa San Roman's website: www.melissasanroman.com
• Follow Melissa San Roman on Instagram
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool/

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.
  
  
  

We've come quite a long way on our Keeping in Touch series. Remember, we began from how you can promote your staging services without feeling salesy and last talked on how to batch your content creation so that you spend less time and effort being consistent at it.

In continuation, we're exploring the power of a dual purpose valuable resource - Lead Magnets, in nurturing relationships with your home staging business ideal clients.

As a home stager who once struggled and has now fully understood the “turning prospects into paying clients inertia”, believe me, you can rely on this component of my KIP strategies to keep you in the face of would-be clients who are actually interested in you and what you offer.

A failproof way to grow your value bank, this could be your guide to starting out on lead magnets as part of your KIP plan or a lesson on how to use it in 10 new different ways.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How lead magnets can act as a bridge between your offline marketing activities and desired online community.
• What you need to make it an amazing KIP tool for you.
• How to turn one idea into 11 different lead magnets.
• How lead magnets can beat any algorithm to work in your favor.

RESOURCES:

• Download your Fab Free Lead Magnet Guide: https://rethinkhomeinteriors.ck.page/ultimateleadmagnet
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

I had an investor on my mailing list for 3 years before he ever reached out for business.

That long? Yes, it was.

For me, what's intriguing is not the number of years he took him to try out our staging services. What is, is that if there had been radio silence from me through those years, that's a prospective client (or even more) lost.

However, since daily creating content for 3 years is something I did not do nor will recommend, batch content creation is the way to staying in the face of your ideal clients consistently and without getting burnt out.

In today's workshop style episode, we'll explore how batching can help you maximize your limited marketing time, keep your name top of mind, and nurture relationships with prospective clients.

From here, you can start to create a content library for keeping in touch where you need it most.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What is batch content creation?
• The neuroscience behind batch content creation and why it's better.
• A real life walk through of the thought process of how I will batch content for my new keep in touch platform.
• My personal recommendations for batch content creation

RESOURCES:

• Follow Stellhous on Instagram
• Tim Ferris's Four Hour Work Week on Amazon
• Download your copy of the Caption/Hook spreadsheet:
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool/

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.

• Follow over on Spotify, Stitcher, Amazon Music, or Audible.