The Business of Luxury: How Strategy Shapes Successful Staging With Heather Russo

Heather Russo is building a luxury staging business in the Boston area. And her path here? Eighteen years in insurance first. I know, right.

She is like most of us out there who didn't set out to build a staging business.

Today, Heather and I talk about what it really looks like to grow a staging business intentionally. From learning how to manage seasonality and capacity, to making decisions that allow the business to support long-term goals instead of constant burnout.

We talk about the moment success starts to stretch you, why hiring often has to happen before you feel ready, and the shift from doing all the things to teaching, documenting, and letting go of control. Heather also shares what changed when she brought on support and later welcomed her husband, Tony, into the business to help with operations and growth.

If you're in a season of growth and figuring out what needs to change so the business can keep up, you'll hear yourself in this one.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why the term "hobby business" is damaging to women in this industry and needs to retire
• How to price your services when you're not making money 12 months out of the year
• The signs you've hit capacity and actually need help
• What it's really like bringing your spouse into the business as a partner

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Rethink Home Interiors: rethinkhomeinteriors.com/
• Glen Street Staging on Instagram: www.instagram.com/glenstreetstaging
• Glen Street Staging: glenstreetstaging.com
  

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible