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Empowered Marketing Unleashed

De: Cass Duffill - Marketing & Business Success Strategist
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  • Resumen

  • Struggling to express your remarkable uniqueness through your messaging & marketing? Do you want to make your business work for you, and create success on your own terms?

    You’ve come to the right place!


    Cass Duffill, host of the Empowered Marketing Podcast®, is a marketing & business strategist who elevates entrepreneurs marketing, messages and offers, from underwhelming to dominating! You'll get straight-talking strategy, simple impactful actions and a whole lot of advice on growing and scaling a successful, profitable business.

    Cass is passionate about helping amazing entrepreneurs stand out through their marketing and add online revenue streams to grow a lifestyle business. Success on your own terms and a life by design is the aim.

    Let's create incredible marketing and powerful business strategy, so you go from invisible to unstoppable!


    Cass’s career flaunts brands like McDonald’s, Vodafone & Sony Films. With years of experience, unmatched qualifications and tenacious energy, she knows how to create marketing and business strategy that builds a profitable business.

    After starting a wellness practice from scratch (as a solo parent with only $12 to her name no less!) she reached six figures in less than a year, and multi-six figures every year after. Cass has curated her success from booked out one-to-one's seeing 30+ clients a week; to adding digital products, programs, memberships, and more! She has a knack for transforming your amazing one-to-one into online revenue streams that grow your business fast.

    A decade on she now teaches you everything she knows, along with amazing guests sharing their best business and marketing advice too.

    Each week Cass gives actionable strategies and impactful tips to take your business to new levels of success. Join her and her guests as they dive into topics on empowered marketing, business strategy, revenue creation, mindset, becoming an expert in your zone and building a life by design.


    Cass strongly believes that integrity and authenticity should be the hallmarks of online business, and that we grow faster when we collaborate, share and support one another. She's excited to share with you her powerhouse strategies and introduce you to some incredible entrepreneurs from around the globe.


    Tune in to Empowered Marketing Podcast and dive in!


    To learn more about Cass visit www.cassduffill.com
    © 2024 Empowered Marketing Unleashed
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Episodios
  • #38: Let’s Reimagine Email Marketing

    #38: Let’s Reimagine Email Marketing
    May 28 2024

    In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.

    Takeaways

    • Email marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.
    • The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.
    • Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.
    • Open and click-through rates are important metrics to analyze and improve the effectiveness of email campaigns.
    • Growing an email list with authenticity involves offering value in exchange for email addresses and respecting the subscriber's choice to opt-in.
    • Balancing authenticity and sales goals in email marketing involves making genuine offers and prioritizing the client's needs over making a sale.

    Chapters
    00:00 Reimagining Email Marketing: Authenticity and Integrity

    04:19 Best Practices for Engaging Email Marketing

    09:20 Balancing Frequency and Engagement in Email Campaigns

    14:02 Growing Your Email List with Authenticity

    16:32 Improving Open and Click-Through Rates in Email Marketing

    Let's Chat - Send an instant message now

    Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don’t miss a thing!

    2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT

    New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOW

    Join the FREE GROUP - Entrepreneurs Business Growth Hub

    Visit my website www.cassduffill.com

    Follow me on Instagram @cassduffillstrategist

    Follow me on Facebook @CassDuffillStrategist

    Subscribe to my YouTube channel @CassDuffillStrategy

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    21 m
  • #37: 7 Ways To Move Beyond Social Media For Marketing Impact

    #37: 7 Ways To Move Beyond Social Media For Marketing Impact
    May 21 2024

    In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential. She also highlights the need to move away from relying solely on social media and to create a strong online presence.

    Takeaways

    • Understand the behavior of your buyers and bridge the marketing gap to effectively communicate with them.
    • Consistency in content creation is crucial for marketing success.
    • Develop a visibility marketing strategy that includes multiple platforms and channels.
    • Prioritize driving traffic to your website and focus on website improvement.
    • Plan quarterly and execute monthly to stay organized and on track.
    • Move away from relying solely on social media and create a strong online presence.
    • Marketing should be enjoyable and tailored to your business.

    Chapters
    00:00 Understanding Buyer Behavior and Bridging the Marketing Gap

    03:45 Consistency in Content Creation

    05:35 Developing a Visibility Marketing Strategy

    09:45 Quarterly Planning and Monthly Execution

    10:51 Moving Beyond Social Media

    11:46 Improving Your Website

    Let's Chat - Send an instant message now

    Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don’t miss a thing!

    2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT

    New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOW

    Join the FREE GROUP - Entrepreneurs Business Growth Hub

    Visit my website www.cassduffill.com

    Follow me on Instagram @cassduffillstrategist

    Follow me on Facebook @CassDuffillStrategist

    Subscribe to my YouTube channel @CassDuffillStrategy

    Más Menos
    18 m
  • #36: Struggling For Clients? Try this...

    #36: Struggling For Clients? Try this...
    May 14 2024

    In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing efforts and regular reflection on your business are key to attracting more clients.

    Takeaways

    • Align your offers with your core values and the needs of your ideal clients.
    • Harness the power of storytelling in your marketing to connect with your audience.
    • Build genuine connections and nurture relationships with potential clients.
    • Optimize your online presence, including your website and social media profiles.
    • Utilize client testimonials to build credibility and trust.
    • Shift from a competitive mindset to a collaborative one.
    • Stay consistent with your marketing efforts and regularly reflect on your business

    Chapters
    00:00 Introduction: Struggling for Clients in a Slow Economy
    03:26 Chapter 1: Strategies for Generating Clients in a Slow Economy
    06:52 Chapter 2: The Power of Storytelling in Marketing
    09:15 Chapter 3: Building Genuine Connections with Your Audience
    15:19 Chapter 4: Optimizing Your Online Presence for Client Generation
    20:35 Chapter 6: Shifting from Competition to Collaboration
    26:48 Chapter 7: Consistency and Reflection for Client Growth

    Let's Chat - Send an instant message now

    Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don’t miss a thing!

    2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT

    New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOW

    Join the FREE GROUP - Entrepreneurs Business Growth Hub

    Visit my website www.cassduffill.com

    Follow me on Instagram @cassduffillstrategist

    Follow me on Facebook @CassDuffillStrategist

    Subscribe to my YouTube channel @CassDuffillStrategy

    Más Menos
    25 m
Liderazgo Marketing Economía
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