In this empowering episode of the Societygal Podcast, we welcome Chrissy Bernal, CEO of Be a Better Brand, a brand architecture and PR agency. Chrissy shares her incredible journey from managing her twin daughters' global media attention to building her own successful PR business. With 17 years of foresight in personal branding, Chrissy reveals why every woman entrepreneur needs to separate their personal brand from their business and why third-party validation through PR is more powerful than social media following.

What we talked about:

• Why Chrissy bought her family's domain names 17 years ago and how it changed everything when her unique twins went viral globally
• The critical difference between personal branding and business branding, and why you need both to scale successfully
• How PR provides third-party validation that social media can't match - and why one magazine feature beats 100K followers
• The brand architecture process: defining your audience, transformation statement, and core messaging before going public
• Strategic PR planning: where to find your audience and craft pitches that actually get responses
• The relationship-driven nature of modern PR and why AI pitches can get you blacklisted
• How to start your PR journey even without a large social media following

MEET CHRISSY:

Chrissy Bernal is the CEO of Be a Better Brand, a brand architecture and PR agency that crafts every aspect of brands like architecting a house. With 17 years of experience in personal branding, Chrissy got her start when her identical twin daughters - one with primordial dwarfism and one without - became global media sensations at age 10. Featured on ABC's 20/20, Anderson Cooper, Inside Edition, and media outlets across Germany, France, Australia, and the UK, Chrissy learned firsthand the power and pitfalls of sudden media attention. After a frustrating experience with traditional PR agencies, she took control of her daughters' brand management and discovered her passion for helping others build magnetic brands. Her twins, now 27, both have successful personal brands, and Chrissy has expanded her expertise to help female entrepreneurs build sustainable visibility strategies that attract opportunities rather than chasing them.

REACH OUT TO CHRISSY:

Website: https://beabetterbrand.com/
Instagram: https://www.instagram.com/chrissybernal/
LinkedIn: https://www.linkedin.com/in/chrissybernal/
Podcast: https://podcasts.apple.com/us/podcast/finally-seen/id1823745851

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In this transformative episode of the Societygal Podcast, we welcome Zarina Del Mar, a movement coach and wellness entrepreneur who's revolutionizing how busy women approach fitness and body awareness. Zarina shares her powerful journey from corporate burnout to discovering a sustainable approach to movement that actually energizes rather than exhausts. This conversation offers practical insights for female entrepreneurs who want to fuel their creativity and business success through simple, intuitive movement practices.

What we talked about:

• Why traditional gym culture often fails busy women and leads to burnout rather than sustainable health
• The revolutionary concept of "mobility-first" training and why it's the future of wellness
• How your nervous system controls movement and why awareness is key to preventing pain and stiffness
• Simple 5-minute movement practices that provide more energy than caffeine
• The body-mind connection and how physical confidence translates to business confidence
• Why movement every hour is more effective than 2-hour gym sessions for busy entrepreneurs
• How to listen to your body's signals and move intuitively throughout your workday

MEET ZARINA:

Zarina Del Mar is a movement coach and wellness entrepreneur who launched her project "Wellness Wellbeing" to help people reconnect with their bodies through intuitive movement. Originally from Kazakhstan, Zarina discovered that traditional fitness culture was unsustainable for her life as a mother and professional. She developed a unique approach to movement that focuses on mobility, body awareness, and sustainable practices that can be done anywhere, anytime. Her method emphasizes listening to your body's signals and moving joint by joint to maintain energy and prevent pain. With a rapidly growing social media presence reaching nearly 1.5 million followers in just nine months, Zarina is helping women worldwide discover the joy of movement without the pressure of traditional fitness culture.

REACH OUT TO ZARINA:

Instagram: https://www.instagram.com/zarina_del_mar_world/
YouTube: https://www.youtube.com/channel/UCQVaudlZNpkOBpt82HFfsQA
TikTok: https://www.tiktok.com/@zarina.del.mar

Website: https://www.whateva.club/

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Today on Societygal Podcast we welcome Shavojn McFadden, a mindset and business coach who helps women unlock their next level of success. Shavojn shares her incredible journey from aspiring marine biologist to successful business coach, revealing how identity evolution and mindset work can create quantum leaps in business results.

What we talked about:

• Shavojn's journey from 17 years pursuing marine biology to finding her true calling
• How identity crises can become powerful catalysts for growth and reinvention
• Why 90% of your business results come from your subconscious mind
• The hierarchy of change and why strategy alone isn't enough
• How to recognize when outdated beliefs are sabotaging your success
• The power of journaling, visualization, and mindset tools for breakthrough results
• Real client success story: 3x client growth in just 3 months through mindset shifts
• Why your uniqueness and authenticity are your biggest business assets

MEET SHAVOJN:

Shavojn McFadden is a mindset and business coach specializing in helping women run online businesses overcome limiting beliefs and unlock their next level of success. After spending 17 years pursuing marine biology and experiencing her own identity crisis, Shavojn discovered the transformative power of mindset work. She now combines neurolinguistic programming, timeline work, and subconscious reprogramming to help clients break through income ceilings and achieve quantum leaps in their businesses.

REACH OUT TO SHAVOJN:

Instagram: @shes.abundant

Website: shesabundant.com/freebies

Free Resources: Available on her website

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Website: www.societygal.com

Instagram: https://www.instagram.com/thesocietygal

Book Clients & Join our Directory: https://www.societygal.com/get-clients

Join our Facebook Community: https://www.facebook.com/groups/societygal

Join our weekly networking Zoom calls: https://calendly.com/societygal/networking-event

Join Societygal Membership: https://societygal.samcart.com/products/societygal-academy-membership

In this transformative episode of the Societygal Podcast, we welcome Darla Delayne, CEO and founder of She CEO, who shares revolutionary insights on how to have plenty of time as a busy woman. With 40+ years in business and experience helping thousands of women, Darla reveals why traditional time management fails and how to create more time by doing only what you want to do.

What we talked about:

• Darla's journey through 40 years of business experience across multiple industries
• Why traditional goal setting creates burnout and keeps you stuck in hustle mode
• The revolutionary concept that doing only what you want creates more time
• How to distinguish between "needs" and "wants" to shift your energy
• The feminine approach to business that honors intuition and inspiration
• Darla's 3-step process for handling tasks you don't want to do
• Real client success story: cutting work hours in half while tripling income
• Why most women can't even verbalize their dreams (and how to change that)
• The importance of building proper business foundations from the start

MEET DARLA:

Darla Delayne brings four decades of business experience from selling World Book Encyclopedias door-to-door to founding She CEO, where she helps powerhouse women achieve consistent growth without working harder. Her diverse background includes mortgage lending, real estate, acting and producing in New York City, and corporate business coaching. After multiple forced stops in her life, Darla discovered the feminine approach to time and goal management that now helps women create businesses that support their lives rather than consume them.

REACH OUT TO DARLA:

Website: https://darladelayne.com/

LinkedIn: https://www.linkedin.com/in/darladelayne/

Instagram: https://www.instagram.com/darladelayne

Free Quantum Leap Intensive: bit.ly/qliplanning

40-Day Business Community Trial for SocietyGal Members: bit.ly/fasttrack40daytrial

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In this episode of the Societygal Podcast, we welcome Julia, co-founder and CEO of Wayo, an AI-powered platform revolutionizing product sourcing. Julia shares her incredible story from building Disney Plus's financial model to creating two successful businesses: Multitasky (a pink-aesthetic e-commerce brand) and Wayo (making overseas sourcing accessible to everyone).

What we talked about:

• Julia's path from Disney corporate strategy to becoming a serial entrepreneur
• The brutal reality of starting an e-commerce brand (and why most fail)
• How she personally visited over 100 factories in China to build Wayo's supply chain
• The difference between quality overseas sourcing and cheap knockoffs
• Building and scaling a tech team from zero to 30 people
• Why you need to master every aspect of your business before delegating
• How AI is transforming traditional manufacturing and sourcing
• Real examples of brands using Wayo for custom merch and products

MEET JULIA:

Born in the US but raised in China, Julia is fully bilingual and bicultural, giving her a unique advantage in bridging Western consumers with overseas factories. After building Disney Plus's global financial model and working as Chief of Staff at Alibaba North America, she launched Multitasky during the pandemic and grew it into a profitable e-commerce brand selling through Urban Outfitters, Anthropologie, and major B2B channels. Her latest venture, Wayo, uses AI to make custom product sourcing as easy as online shopping, with minimum orders of just 50 units delivered in two weeks.

REACH OUT TO JULIA:

Website: thewayo.com

Email: julia@thewayo.com

LinkedIn: Julia LXQ

Multitasky: multitasky.com

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Website: www.societygal.com

Instagram: https://www.instagram.com/thesocietygal

Book Clients & Join our Directory: https://www.societygal.com/get-clients

Join our Facebook Community: https://www.facebook.com/groups/societygal

Join our weekly networking Zoom calls: https://calendly.com/societygal/networking-event

In this inspiring episode of the Societygal Podcast, we welcome Elena, a lifestyle influencer who built her business from 700 to 13,000 followers in just one year. Elena shares her journey from being an interior design business owner to becoming a successful content creator while managing a busy family life with three kids.

What we talked about:

• Elena's transition from interior design business to full-time influencer
• How she overcame the fear of posting in English as a non-native speaker
• Strategies for consistent content creation with a busy family schedule
• Building brand partnerships from scratch with email outreach
• The mindset shifts that helped her grow from 700 to 13K followers
• Daily routines and systems for staying organized as a content creator
• Balancing motherhood and entrepreneurship in the digital space
• Instagram growth hacks that actually work for new influencers

MEET ELENA:

Originally from Russia, Elena moved to Dallas, Texas eight years ago with her family. As a mother of three boys, she successfully transitioned from co-owning an interior design company to building a thriving lifestyle influencer business. Elena's content focuses on everyday life, beauty, fashion, and family moments, proving that you don't need millions of followers to create a sustainable income from social media.

REACH OUT TO ELENA:

Instagram: https://www.instagram.com/elena_ft_usa

Website: https://www.elenaftusa.com

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Website: www.societygal.com

Instagram: https://www.instagram.com/thesocietygal

Book Clients & Join our Directory: https://www.societygal.com/get-clients

Join our Facebook Community: https://www.facebook.com/groups/societygal

Join our weekly networking Zoom calls: https://calendly.com/societygal/networking-event

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In this inspiring episode of the Societygal Podcast, we welcome Lara, founder of Studio OAX, a branding and design studio. Lara shares her journey from a corporate marketing career to launching her own creative business centered on helping entrepreneurs build authentic brands.

What we talked about:

• Lara's transition from corporate marketing to entrepreneurship
• The importance of listening to your intuition when making career decisions
• How discovering your dharma (soul purpose) can guide your business path
• The power of finding mentors and building community as a solopreneur
• Intentional niching based on values rather than industries
• Practical steps for creating a simple yet professional brand identity
• Strategies for staying motivated and refreshed as an entrepreneur
• The importance of daily physical activity and meditation for creative energy

MEET LARA:

Originally from Germany and now based in Lisbon, Portugal, Lara is the founder of Studio OAX, a branding and design studio dedicated to helping entrepreneurs create authentic and meaningful brands. With seven years of corporate marketing experience, Lara combines her strategic background with her passion for creativity to help business owners build brands they're proud of from day one.

REACH OUT TO LARA:

Website: www.studiooax.com

Instagram: @studiooax

Email: hello@studiooax.com

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Website: www.societygal.com

Instagram: https://www.instagram.com/thesocietygal

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Welcome back to Societygal Podcast! Today we bring spiritual business coach and astrologer KJ Atlas to discuss how entrepreneurs can use astrology as a powerful tool to create more aligned and sustainable businesses. KJ shares her journey from illness to healing through holistic approaches including astrology, and how she now helps others apply these cosmic insights to their entrepreneurial paths.

In this episode, you'll learn about:

• How knowing yourself is the foundation for building a successful and sustainable business
• Ways to use astrology as a practical calendar for planning launches, periods of rest, and creative work
• Understanding moon cycles and how they can guide your business planning and goal setting
• The truth about Mercury retrograde and how to use these periods effectively in your business
• How to work with your natural energy cycles instead of fighting against them
• Practical ways to implement astrological insights even if you're new to the topic

MEET KJ:

KJ Atlas is a leading expert in locational astrology and helps executives, entrepreneurs, and celebrities use the power of astrology to maximize their businesses, personal lives, and beyond. KJ has supported over 1,000 clients in her career and has collaborated with GOOP and POOSH, and has been featured in many other top publications.

REACH OUT TO KJ:

Website: https://www.kjatlas.com

Instagram: https://www.instagram.com/kj.atlas

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Website: www.societygal.com

Instagram: https://www.instagram.com/thesocietygal

Book Clients & Join our Directory: https://www.societygal.com/get-clients

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Join our weekly networking Zoom calls: https://calendly.com/societygal/networking-event

Join Societygal Membership: https://societygal.samcart.com/products/societygal-academy-membership