Building an AI-Powered E-commerce Empire with Julia Xu

In this episode of the Societygal Podcast, we welcome Julia, co-founder and CEO of Wayo, an AI-powered platform revolutionizing product sourcing. Julia shares her incredible story from building Disney Plus's financial model to creating two successful businesses: Multitasky (a pink-aesthetic e-commerce brand) and Wayo (making overseas sourcing accessible to everyone).

What we talked about:

• Julia's path from Disney corporate strategy to becoming a serial entrepreneur
• The brutal reality of starting an e-commerce brand (and why most fail)
• How she personally visited over 100 factories in China to build Wayo's supply chain
• The difference between quality overseas sourcing and cheap knockoffs
• Building and scaling a tech team from zero to 30 people
• Why you need to master every aspect of your business before delegating
• How AI is transforming traditional manufacturing and sourcing
• Real examples of brands using Wayo for custom merch and products

MEET JULIA:

Born in the US but raised in China, Julia is fully bilingual and bicultural, giving her a unique advantage in bridging Western consumers with overseas factories. After building Disney Plus's global financial model and working as Chief of Staff at Alibaba North America, she launched Multitasky during the pandemic and grew it into a profitable e-commerce brand selling through Urban Outfitters, Anthropologie, and major B2B channels. Her latest venture, Wayo, uses AI to make custom product sourcing as easy as online shopping, with minimum orders of just 50 units delivered in two weeks.

REACH OUT TO JULIA:

Website: thewayo.com

Email: [e-mail]

LinkedIn: Julia LXQ

Multitasky: multitasky.com

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