Episodios

  • An Important Announcement About This Podcast

    An Important Announcement About This Podcast
    Jul 3 2025
    Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations. We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win. Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode. This will be the last episode published on this feed. We can't wait to see you at our new home! Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008 Spotify - https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw YouTube - https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers
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    2 m
  • Perfecting the Pitch: AI-Powered Practice for B2B Sales Success

    Perfecting the Pitch: AI-Powered Practice for B2B Sales Success
    Jun 30 2025
    Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations only to discover they weren't fully prepared for the tough questions that came their way? In today's high-stakes B2B environment, a single conversation can make or break a major opportunity, yet most sales professionals are expected to learn through trial and error - with real prospects and real revenue on the line. The reality is that traditional role-playing and script memorization aren't cutting it anymore. Your competitors are getting sharper, buyers are more informed than ever, and the window to make an impression is shrinking. Sales leaders are caught in a difficult position - how do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is ready before they engage with valuable prospects? That's exactly what our guest today has been working to solve. Omid Mael, CEO and Co-founder of SecondBody, is pioneering the use of Predictive Conversational AI to transform how sales teams practice critical conversations. With his extensive background scaling sales organizations and building enablement programs that delivered measurable results, Omid brings a unique perspective on how artificial intelligence is creating a new paradigm for sales readiness. Before founding SecondBody, Omid joined Livestorm as the first sales hire when it was just getting started. Helped scale it to Series B, took ARR to $16M, and built the team from the ground up. Turned the brand into a real player and cracked multi-year, million-dollar deals with a repeatable sales playbook that actually worked. His expertise in both sales leadership and cutting-edge technology makes him the perfect guide to help us understand this transformative approach to sales preparation. Social Pulse Podcast host Mike Allton asked Omid Mael about: 🧡 Practice Evolution - Discover how AI is transforming sales rehearsal from occasional role-playing to systematic, data-driven practice environments that better prepare teams for real-world conversations. 🧡 Feedback at Scale - Learn how conversational AI tools enable sales leaders to provide consistent, personalized coaching to every team member without multiplying their workload. 🧡 Measurable Readiness - Understand the metrics that matter when implementing AI-powered sales practice and how to track improvements in conversation quality that lead to better business outcomes. Learn more about Omid Mael Connect with Omid Mael on LinkedIn Resources & Brands mentioned in this episode Secondbody.ai Learn more about Agorapulse with a free demo Livestorm Claude BBC Arlo Gong Gene Hackman Crimson Tide Denzel Washington Notebook LLM Salesforce Slack Jenny Brennan Mike Allton That Startup Guy Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/perfecting-the-pitch-ai-powered-practice-for-b2b-sales-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    30 m
  • The People-Powered Approach to Omnichannel Marketing

    The People-Powered Approach to Omnichannel Marketing
    Jun 16 2025
    Ever feel like your marketing efforts are scattered across too many channels with no real connection? You're not alone. In today's digital landscape, we're all trying to be everywhere at once - posting on LinkedIn, creating TikToks, sending emails, and designing in-store experiences - but rarely connecting these pieces into a cohesive strategy that actually resonates with real people. The truth is, successful omnichannel marketing isn't about mastering more platforms - it's about putting people at the center of everything you do. Today, I'm thrilled to welcome Heather Disarro and Mark Popejoy from Soapbox Influence & Retail Media. With Heather's 16 years navigating social media evolution and Mark's two decades designing for major brands like Walmart and the NBA, they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center. Social Pulse Podcast host Mike Allton asked Heather Disarro & Mark Popejoy about: 🧡 Integration is key - Listeners will learn how to break down silos between different marketing channels to create cohesive customer experiences that flow naturally across touchpoints. 🧡 People-first, platforms second - Discover why focusing on human needs and behaviors should drive your channel strategy, not the other way around. 🧡 Measurement beyond metrics - Understand how to evaluate omnichannel success beyond platform-specific KPIs to capture the full impact of integrated marketing efforts. Learn more about Heather Disarro & Mark Popejoy Connect with Heather Disarro on LinkedIn Connect with Mark Popejoy on LinkedIn Resources & Brands mentioned in this episode Soapbox Influence & Retail Media Learn more about Agorapulse with a free demo Walmart NBA JCPenney's Target Amazon Johnson & Johnson company Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success How to Use Influencer Marketing for Retail [Podcast & Recap] Lindt Ferrero Rocher UTM Tracking: What Are UTMs? How Do I Use Parameters? Google Analytics WooCommerce Kendall King Group Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/a-people-powered-approach-to-omnichannel-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    35 m
  • Video Content Multiplication: AI Strategies from Video Marketing Expert Justin Brown

    Video Content Multiplication: AI Strategies from Video Marketing Expert Justin Brown
    Jun 2 2025
    Are you struggling to produce enough video content to meet your B2B marketing goals? You know video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your "someday" folder? The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. This challenge is exactly what our guest today has been solving for entrepreneurs and marketers worldwide. Justin Brown, co-founder of Primal Video and a seasoned film producer with over 20 years of experience, has built a seven-figure video marketing company by helping businesses multiply their video content production. With over 1 million YouTube subscribers and a proven track record of turning video into revenue, Justin has developed systems that allow entrepreneurs to become their own video teams. Today, he's here to share his insights on how AI tools can help B2B marketers scale their video content without sacrificing quality or authenticity. Social Pulse Podcast host Mike Allton asked Justin Brown about: 🧡 AI-Powered Content Multiplication - Discover specific AI tools and workflows that can turn one video shoot into multiple pieces of content for different platforms and purposes. 🧡 Quality-Scale Balance - Learn how to maintain your brand standards and message integrity while dramatically increasing your video output using AI assistance. 🧡 Implementation Roadmap - Walk away with a practical step-by-step approach to incorporating AI tools into your existing B2B video marketing process, regardless of your current production level. Learn more about Justin Brown Connect with Justin Brown on LinkedIn Connect with Justin Brown on Instagram Resources & Brands mentioned in this episode Primal Video Learn more about Agorapulse with a free demo Gary Vaynerchuk ChatGPT Grok Claude Gemini Descript AI for Business, Marketing & Sales: The AI Hat Podcast CapCut Mark Schaefer Michael Krivicka The AI Hat Podcast Newsletter Audacious: How Humans Win in an AI Marketing World Justin Brown gave you 1 free month of Skillshare Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/video-content-multiplication-ai-strategies-from-video-marketing-expert-justin-brown Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    35 m
  • Crafting Global Campaigns: How PESO Strategies Drive Revenue

    Crafting Global Campaigns: How PESO Strategies Drive Revenue
    May 19 2025
    Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue seems like a daunting task. How do successful marketers overcome these challenges, ensuring that their media strategies transcend borders while aligning with overarching business goals? Today, we're thrilled to be joined by Jack Richards, a renowned leader in global marketing integration, currently steering strategies at Onclusive. Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural and digital environments, creating campaigns that are as impactful as they are strategically aligned. Social Pulse Podcast host Mike Allton asked Jack Richards about: 📈 PESO Integration Tactics Discover methods to align Paid, Earned, Shared, and Owned media, optimizing cross-border strategies. 🌍 Adapting to Markets Learn to tailor global campaigns to resonate with cultural nuances and local consumer behavior. 📊 Strategic Metrics Integration Integrate regional metrics into global dashboards that clearly communicate the strategy’s impact on revenue. Learn more about Jack Richards Connect with Jack Richards on LinkedIn Connect with Jack Richards on Blue Sky Connect with Jack Richards on Twitter Resources & Brands mentioned in this episode Onclusive Learn more about Agorapulse with a free demo PESO Onclusive social Critical Mention How to Structure Your Agency to Win Using EOS Matt Heinz Google Ads Canva Adobe HubSpot PR & Comms Tools Let's make your life easier Onclusive Monitor Module Digimind Onclusive Forward Planner AP Planner AI Sense The Future of Jobs Report 2025 Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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    30 m
  • The Career Pivot Playbook: Transforming Technical Expertise into Business Success

    The Career Pivot Playbook: Transforming Technical Expertise into Business Success
    May 5 2025
    Are you considering a major career change but unsure how to leverage your existing skills in a new field? Today's guest knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta Provost found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path. Today, Bretta is the founder of Front ROI Marketing, where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates how technical expertise can translate into business success, and she's helped countless others leverage their own skills in new ways. With over 300 Facebook Lives under her belt and a thriving digital marketing agency, Bretta brings practical insights on how to successfully pivot from a technical career into entrepreneurship. Social Pulse Podcast host Mike Allton asked Bretta Provost about: 🧡 Embracing Career Pivots: Learn how transitioning skill sets can lead to exciting new career paths and growth opportunities. 🧡 Strategic Cross-Disciplinary Skills: Discover how Bretta utilized her engineering background to achieve success in marketing. 🧡 Overcoming Professional Hurdles: Gain insights on navigating the challenges of shifting from one industry to another. Learn more about Bretta Provost Connect with Bretta Provost on LinkedIn Connect with Bretta Provost on Instagram Resources & Brands mentioned in this episode Front ROI Marketing Learn more about Agorapulse with a free demo Tran Creative Mallory Shields AI for Business Leaders: The AI Hat Podcast Perplexity Gemini ChatGPT Introducing deep research Traction: Get a Grip on Your Business Mike Michalowicz Clockwork: Design Your Business to Run Itself Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Kindle Edition Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life Chris Voss Chris Voss Teaches the Art of Negotiation Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/the-career-pivot-playbook-transforming-technical-expertise-into-business-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    25 m
  • Escape the B2B Content Desert: Creating Social Media That Resonates

    Escape the B2B Content Desert: Creating Social Media That Resonates
    Apr 21 2025
    When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free from this pattern. How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Today, we're tackling this challenge head-on with Marie Skachko, founder of Growth Moves and host of the Growth Moves Podcast. Marie specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects. Through her work, she's built proven systems for creating content that sales teams can actually use and that target audiences want to share. Her practical approach has helped countless B2B brands find their authentic voice on social media while driving real business results. Social Pulse Podcast host Mike Allton asked Marie Skachko about: 🧡 Content Transformation Framework - Learn a practical approach to turning complex B2B concepts into engaging social media stories 🧡 Engagement Triggers - Understand the key elements that make B2B content shareable and conversation-worthy 🧡 Sustainable Content System - Discover how to build a repeatable process for consistently creating engaging content across platforms Learn more about Marie Skachko Connect with Marie Skachko on LinkedIn Resources & Brands mentioned in this episode Growth Moves Learn more about Agorapulse with a free demo The Growth Moves podcast Marc Thomas Gong Marc Thomas' RINse and Repeat Marketing Framework Cognism TL;DV Eva Tranova Agorapulse on TikTok Agorapulse on Instagram Dave Gerhardt Drift Founder Brand: Turn Your Story Into Your Competitive Advantage David Cancel Todd Clouser Chris Walker Refine labs Mina Mesbahi | Content that attracts your ideal customers - Growth Moves Podcast EOS System Photoshop Canva ChatGPT Plannable Gemini Gemini's Deep Research Exit Five Travis Tyler Motion Pandadoc Podia Positive Human Mina Mesbahi Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/escape-the-b2b-content-desert-creating-social-media-that-resonates Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    43 m
  • Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call

    Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call
    Apr 6 2025
    Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources into social media, while sales teams question the actual business value. The disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations. But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine revenue-driving machine that both marketing and sales teams celebrate? That's exactly what we're exploring today with our guest, Jay Feitlinger. Jay is the founder of StringCan Interactive, a leading B2B marketing agency that's helped countless organizations bridge the gap between marketing efforts and revenue generation. As a seasoned entrepreneur and digital marketing strategist, Jay has spoken at major conferences and has become known for his practical, revenue-focused approach to digital marketing. His work has transformed how businesses view social media, turning it from a cost center into a profit driver. With over a decade of experience helping B2B companies align their marketing and sales efforts, Jay brings a wealth of knowledge about creating social media strategies that actually drive revenue. Social Pulse Podcast host Mike Allton asked Jay Feitlinger about: 🧡 Revenue-First Mindset: Learn how to shift your social media strategy from engagement-focused to revenue-driven, with practical metrics that matter to your bottom line. 🧡 Team Alignment Strategy: Discover a framework for uniting marketing and sales teams around shared social media goals and metrics. 🧡 Action-Ready Implementation: Walk away with specific tools and techniques to transform your social media into a revenue-generating machine. Learn more about Jay Feitlinger Connect with Jay Feitlinger on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo String Can Interactive HubSpot UTM Tracking: What Are UTMs? How Do I Use Parameters? An Ebook: The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge The Science of Scaling Podcast Keenan An Ebook: Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price Daniel Pink An Ebook: To Sell Is Human: The Surprising Truth About Moving Others Join the RevOps Slack community Simon Sinek Grok Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/stop-chasing-likes-start-driving-revenue-a-social-media-wake-up-call Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    48 m