• Social Pulse Podcast: B2B Edition

  • De: Mike Allton
  • Podcast

Social Pulse Podcast: B2B Edition

De: Mike Allton
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  • Resumen

  • Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies. Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future. Ready to enhance your B2B marketing approach? Subscribe today. Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
    2024-present
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Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
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Episodios
  • Escape the B2B Content Desert: Creating Social Media That Resonates

    Escape the B2B Content Desert: Creating Social Media That Resonates
    Apr 21 2025
    When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free from this pattern. How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Today, we're tackling this challenge head-on with Marie Skachko, founder of Growth Moves and host of the Growth Moves Podcast. Marie specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects. Through her work, she's built proven systems for creating content that sales teams can actually use and that target audiences want to share. Her practical approach has helped countless B2B brands find their authentic voice on social media while driving real business results. Social Pulse Podcast host Mike Allton asked Marie Skachko about: 🧡 Content Transformation Framework - Learn a practical approach to turning complex B2B concepts into engaging social media stories 🧡 Engagement Triggers - Understand the key elements that make B2B content shareable and conversation-worthy 🧡 Sustainable Content System - Discover how to build a repeatable process for consistently creating engaging content across platforms Learn more about Marie Skachko Connect with Marie Skachko on LinkedIn Resources & Brands mentioned in this episode Growth Moves Learn more about Agorapulse with a free demo The Growth Moves podcast Marc Thomas Gong Marc Thomas' RINse and Repeat Marketing Framework Cognism TL;DV Eva Tranova Agorapulse on TikTok Agorapulse on Instagram Dave Gerhardt Drift Founder Brand: Turn Your Story Into Your Competitive Advantage David Cancel Todd Clouser Chris Walker Refine labs Mina Mesbahi | Content that attracts your ideal customers - Growth Moves Podcast EOS System Photoshop Canva ChatGPT Plannable Gemini Gemini's Deep Research Exit Five Travis Tyler Motion Pandadoc Podia Positive Human Mina Mesbahi Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/escape-the-b2b-content-desert-creating-social-media-that-resonates Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    43 m
  • Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call

    Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call
    Apr 6 2025
    Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources into social media, while sales teams question the actual business value. The disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations. But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine revenue-driving machine that both marketing and sales teams celebrate? That's exactly what we're exploring today with our guest, Jay Feitlinger. Jay is the founder of StringCan Interactive, a leading B2B marketing agency that's helped countless organizations bridge the gap between marketing efforts and revenue generation. As a seasoned entrepreneur and digital marketing strategist, Jay has spoken at major conferences and has become known for his practical, revenue-focused approach to digital marketing. His work has transformed how businesses view social media, turning it from a cost center into a profit driver. With over a decade of experience helping B2B companies align their marketing and sales efforts, Jay brings a wealth of knowledge about creating social media strategies that actually drive revenue. Social Pulse Podcast host Mike Allton asked Jay Feitlinger about: 🧡 Revenue-First Mindset: Learn how to shift your social media strategy from engagement-focused to revenue-driven, with practical metrics that matter to your bottom line. 🧡 Team Alignment Strategy: Discover a framework for uniting marketing and sales teams around shared social media goals and metrics. 🧡 Action-Ready Implementation: Walk away with specific tools and techniques to transform your social media into a revenue-generating machine. Learn more about Jay Feitlinger Connect with Jay Feitlinger on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo String Can Interactive HubSpot UTM Tracking: What Are UTMs? How Do I Use Parameters? An Ebook: The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge The Science of Scaling Podcast Keenan An Ebook: Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price Daniel Pink An Ebook: To Sell Is Human: The Surprising Truth About Moving Others Join the RevOps Slack community Simon Sinek Grok Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/stop-chasing-likes-start-driving-revenue-a-social-media-wake-up-call Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    48 m
  • Making AI Human: A Social Media Storyteller's Playbook

    Making AI Human: A Social Media Storyteller's Playbook
    Mar 30 2025
    Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high: if your message is too technical, you'll lose engagement; too simplified, and you might lose credibility. That's exactly what we're diving into today with our expert guest, Kristina Keene. As the Director of Brand & Content at Flip, Kristina has mastered the art of making AI approachable and engaging through social media. At Flip, a company backed by industry giants like Amazon Alexa, she's been instrumental in crafting narratives that transform complex voice AI technology into compelling stories that resonate with B2B audiences. Her experience in brand development and creative direction, combined with her current role leading content strategy for an AI-powered customer service platform, makes her the perfect guide for this journey into humanizing AI through social media. Social Pulse Podcast host Mike Allton asked Kristina Keene about: 🧡 Strategic Simplification - Learn how to break down complex AI concepts into digestible, engaging social media content without losing technical accuracy. 🧡 Authentic Storytelling - Discover techniques for creating human-centered narratives that make AI solutions relatable and trustworthy to B2B audiences. 🧡 Content Framework - Master a practical framework for developing AI-focused content that educates, engages, and converts on social media. Learn more about Kristina Keene Connect with Kristina Keene on LinkedIn Resources & Brands mentioned in this episode Flip Learn more about Agorapulse with a free demo Amazon Alexa The AI Hat Podcast Brian Schiff Brian SchiffPeople Who Inspire Us: Meet Ingrid Ulrich, Domestic Abuse Survivor, Cancer Fighter & Adventurer Extraordinaire Annie-Mae Hodge LinkedIn analytics Google Analytics The Artificial Intelligence Show Google Gemini Open AI Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/making-ai-human-a-social-media-storytellers-playbook Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    32 m
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