Ever wanted to peek behind the curtain and see how creators really use AI day to day? In this special AMA edition, co-hosts Conor Brown and Jeff Sieh answer community questions about the tools, workflows, and smart shortcuts they use to create more content, faster—and with a lot less stress.

From writing scripts and planning podcast segments to generating thumbnails and training AI on your brand voice, this episode is packed with practical tips and creative ways to streamline your process. Conor shares how he uses AI to brainstorm with clients and create podcast rundowns, while Jeff explains how AI helps him edit video clips, generate talking head B-roll, and even come up with better YouTube titles.

It’s a candid, creator-to-creator conversation full of real use cases, honest insights, and a few laughs along the way. If you’ve ever felt overwhelmed by all the AI options out there, this episode will help you cut through the noise and find what actually works.

• How to use AI for podcast planning, ideation, and summarizing interviews
• Why it’s important to keep your voice and perspective—even when using AI
• Tools we love: Magai, ChatGPT, OpusClip, Midjourney, Descript, and more
• What we think about AI-generated scripts versus AI-assisted creativity
• Using AI to batch YouTube titles and brainstorm thumbnail ideas
• How to build a prompt library so you’re not starting from scratch every time
• The most underrated use of AI: saving time on the boring stuff so you can focus on what you love

• Conor's Vacation Kingdoms
• Magai (affiliate)
• Descript (affiliate)

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

Trying to keep up with AI while running a business? You’re not alone. In this episode of Social Media News Live, we’re joined by Phil Pallen, branding strategist, keynote speaker, and author of AI for Small Business, to talk about how solopreneurs and small teams can use AI to boost productivity without losing the personal touch.

Phil shares his practical framework for using AI in ways that actually make sense for your business, starting with tracking your time and identifying the tasks you should keep, delegate, or automate. He also walks us through how to train AI to sound like you, how he uses ChatGPT and Adobe Acrobat’s AI tools in real client workflows, and why embracing AI doesn’t mean sacrificing human connection, it means amplifying what makes you unique.

We cover everything from chatbots to creative automation, ad management to brand voice, with real examples from Phil’s own work as a creator and consultant. If you want to work smarter, not harder, this episode is packed with takeaways to help you get started or go further with AI.

• A simple framework to decide what to keep, delegate, or automate using AI
• How to track your working time and use that data to build efficient systems
• Why brand voice matters more than ever in the age of AI, and how to train your LLM to use yours
• How Phil uses “don’t take action yet” to structure better ChatGPT conversations
• The difference between AI assistants and agentic AI (and why it matters for customer service)
• Tools for smarter advertising, including Otis and Magai, and what to know about data security
• Why branding is evolving, but your personality still sets you apart

• Phil Pallen’s Website – philpallen.co
• Book: AI for Small Business – (affiliate link) Available on Amazon
• Follow Phil on YouTube & Instagram – @philpallen
• Explore Phil’s Recommended Tools – philpallen.co/tools

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My...

Ever wonder why some content sparks nonstop conversation while yours falls flat? In this episode, Brooke Sellas returns to break down the neuroscience behind engagement and how to build what she calls a “dopamine machine” for your brand. Spoiler: it’s not about pushing more content, it’s about triggering emotion.

Brooke, CEO of B Squared Media and author of Conversations That Connect, explains how our brains are wired for feel-good interactions, and why your social content needs to do more than inform; it needs to spark connection. We explore the shift from content-first to conversation-first strategy, how brands can train their own “Brooke Bot,” and what real customer listening looks like in action.

From the psychology of music and memes to turning “lurkers” into loyalists, this episode is full of actionable ways to measure engagement differently, boost your return on conversation, and keep your audience coming back for more.

• Why content is just the vehicle—the destination is emotion
• What dopamine has to do with engagement, and how to trigger it
• How to use Brooke’s 3E Filter: Education, Entertainment, and Empathy
• Why your social care strategy matters more than likes and shares
• How to use social listening and dark mentions to drive sales
• Why you should build community around your “Nicks” (aka your superfans)
• How Brooke is using AI to personalize customer journeys and build smarter engagement scores

• Brooke Sellas’ Website – brookesellas.com
• B Squared Media – bsquared.media
• Book: Conversations That Connect –(affiliate link) Available on Amazon
• Social Media CX Podcast – Listen here

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and

Can a $27 product really transform your business? In this week’s episode, we sit down with Allie Bjerk, the marketing strategist behind the wildly successful Tiny Offer® method. Allie shares how she turned a simple, time-saving product into a multi-seven-figure business—and how you can use her playbook to create low-ticket offers that convert cold traffic into loyal buyers.

We unpack what makes tiny offers different from traditional tripwires, how to structure bonuses to overcome buyer objections, and how to build a profitable funnel—even with rising ad costs. Allie also discusses how AI tools are helping entrepreneurs brainstorm, build, and optimize these offers faster than ever before.

Whether you’re looking to grow your list, cover ad spend, or build a scalable product that sells itself, this episode is packed with practical tips and proven strategies you can start using today.

• What makes a Tiny Offer® different from traditional low-ticket funnels
• How to structure your bonuses to address objections and increase perceived value
• The psychology behind buyer behavior—and how to tap into it
• Why specificity wins over trying to teach “everything” in your first product
• Tips for optimizing ads and landing pages with data (and a little help from AI)
• How Tiny Offers can drive direct sales, memberships, or higher-ticket programs

• Allie Bjerk’s Website – alliebjerk.com
• Follow Allie on Instagram – @alliebjerk

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe

What makes a community truly thrive, and why are so many memberships failing to deliver? In this episode, we’re joined by Vincent Pugliese, founder of Membership Freedom and author of The Wealth of Connection, to rethink how we approach online communities in 2025.

Vincent shares his philosophy of leading with connection instead of content, why smaller groups outperform larger ones, and how entrepreneurs can build communities that grow and last. He breaks down the mindset shifts needed for successful recurring revenue, how to build a membership people actually want to stay in, and why the most important strategy has nothing to do with tech.

We also explore Vincent’s “stadium model” for multiple income streams, how to set up a membership that doesn’t burn you out, and what inspired him to create the Unconference, an event designed entirely around hallway conversations.

If you’re tired of building content no one connects with or trying to scale a community that feels hollow, this episode is for you.

• Why “connection before content” builds better communities
• How to launch a membership without needing a big audience
• What most creators get wrong about platforms and tech
• The #1 reason people leave memberships—and how to fix it
• Building multiple income streams around one core idea
• How to create exit-ready memberships that aren’t dependent on you
• Why Vincent built an entire event around hallway conversations

• Membership Freedom – www.mymembershipfreedom.com
• Books by Vincent Pugliese – The Wealth of Connection and Freelance to Freedom
• Unconference for Entrepreneurs

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

If you’ve ever wished for an extra pair of hands or a few more hours in the day, this episode is for you. We’re joined by Mike Allton, AI consultant, podcast host, and content machine, to talk about how creators and marketers can build smarter workflows using AI and automation tools.

Mike walks us through the difference between assistants and agents, how to build your own “AI work buddy,” and what’s possible now (and what’s coming soon) for small businesses ready to scale their content without burning out. From pre-show podcast prep to brand voice customization, Mike shares real-world use cases you can try today.

We also explore how to create multi-platform workflows using tools like Magai, Gemini, and ChatGPT, as well as how to train your AI to sound like you, work like you, and support your creative process with way less stress.

• What it means to “customize” AI for your specific business needs
• Why memory, custom instructions, and personas all matter—and how to use them
• The difference between AI assistants and true AI agents
• How to document and train your brand voice using AI
• Time-saving tips for podcast prep, content writing, and research
• What the future holds for creators using autonomous AI tools
• Why using AI doesn’t replace your skills—it scales them

• Mike’s Free AI Work Buddy Prompt + PDF – theaihat.com/aiworkbuddy
• Connect with Mike – theaihat.com/connect
• Check out Magai – magai.co/jeff

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a

Is your productivity system working for you or against you? In this episode, Erik Fisher, host of the long-running podcast Beyond the To-Do List, joins us to explore what it really means to personalize your productivity.

With over a decade of interviews with top productivity experts under his belt, Erik shares why trying to “do more” is often the wrong goal. We talk about working in seasons, managing energy (not just time), and why brutal prioritization may be the most valuable skill you can build. Whether you’re juggling a business, creative projects, family life—or all three—this episode offers smart, sustainable strategies that help you thrive without burning out.

If you’ve ever felt like you’re checking boxes but not making progress, or if you’ve bounced between systems that never quite fit, this conversation will help you reset.

• Why real productivity isn’t about doing more—it’s about doing what matters
• How to identify your chronotype and build a system around your natural energy
• The difference between time management and energy management
• Why habits aren’t the whole answer (and how seasons change your approach)
• How to avoid burnout when juggling multiple roles and responsibilities
• What Erik has learned from 13 years of productivity conversations
• The case for triaging your to-do list like an ER doctor

• Erik Fisher’s Podcast – Beyond the To-Do List
• The Power of When Quiz – thepowerofwhenquiz.com

Recommended Books:

• Essentialism by Greg McKeown
• The Power of When by Dr. Michael Breus
• Free to Focus by Michael Hyatt

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a

What if you could take six weeks off from your business, and nothing falls apart? In this episode, systems and automation coach Joe Casabona joins us to talk about how solopreneurs and creators can work smarter, not longer.

Joe shares the behind-the-scenes systems that help him run multiple podcasts, coach clients, and still be a present parent. We cover his favorite tools, how to get started with automation (even if you’re not techy), and the key mindset shift that makes delegation actually work.

From streamlining content production to landing consistent sponsorships, Joe shows how automation isn’t about cutting corners—it’s about clearing space so you can show up as your best self in business and life.

• The first system every solopreneur should set up to reclaim time
• Why automation and delegation are better together
• Joe’s favorite automation tools (and why he prefers Make over Zapier)
• Using Notion, Todoist, and Apple Notes to capture ideas and get things done
• How to automate podcast workflows from booking to publishing
• The surprising benefits of on-demand coaching (and how he delivers it)
• Balancing automation with authentic engagement in a world full of AI noise

• 40+ Automation Templates – casabona.org/automation
• On-Demand Coaching with Joe – casabona.org/unstuck
• Streamline Solopreneur Podcast – casabona.org/podcast

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about...