Why Great Brands Are Ignored (And How PR Builds Trust Faster Than Marketing)

If you’ve ever thought, “We’re doing good work… so why is nobody paying attention?” this episode is going to hit close to home. I sat down with Amy Kehs, who’s spent decades helping museums, including the Smithsonian, go from overlooked to deeply loved. And while her background is in museums, everything we talk about applies directly to creators, solopreneurs, and small businesses.

We dig into why marketing alone isn’t cutting it anymore, especially in a world where people are overwhelmed with messages all day long. Amy breaks down the real difference between marketing, advertising, and public relations, and why PR builds trust faster because it relies on relationships, credibility, and other people talking about you. We also talk about brand messaging, customer experience, and why being “a hidden gem” is usually a relevance problem, not a visibility problem.

This episode is all about creating brand love. Not louder promotion, not more content, but clearer messaging, better experiences, and trust that compounds over time.

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Key Takeaways

1. PR builds trust faster than marketing: People believe what others say about you more than what you say about yourself.
2. Being ignored is usually a relevance problem: If people don’t quickly understand why you matter, more promotion won’t help.
3. Clear messaging beats clever messaging: Repeating a simple, consistent message is how brands become memorable.
4. Experience is part of the brand: Websites, emails, and first impressions shape trust long before someone buys.
5. Earned media validates decisions: Third-party mentions reassure people they’re making the right choice.
6. Relationships compound over time: Long-term trust and loyalty outperform short-term attention every time

Links

1. Amy Kehs: www.lovemymuseum.com
2. Amy's FREE Resources: https://www.lovemymuseum.com/resources
3. Love My Museum Podcast: www.lovemymuseum.com/podcast
4. The Unsinkable Conor Brown: www.vacationkingdoms.com

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