If you’ve been quietly wondering if you’re the only social media manager struggling to book clients lately—you’re not. This episode is a real talk moment for SMMs who are feeling stuck, questioning their services, or just plain exhausted from chasing full-service management leads that aren’t converting.

In this episode, I’m walking you through:

• A simple framework to figure out if it’s time to pivot—or just wait it out
• 15 social media manager offers that DON’T require full management
• Mindset shifts to help you stop spiraling and start selling again
• How to turn your existing services into accessible, high-impact alternatives

These service ideas are designed to help you regain momentum, protect your peace, and start generating consistent income—even in a slow season.

This is your permission slip to do business differently. ♥️

MENTIONED:

✨ Booking Clients Masterclass – Confidently lead discovery calls and sell with ease

📥 Free Guide: 35 Best Places to Find SMM Clients

👯‍♀️ Join the Free SMM Lounge Community

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on...

Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators).

In this video, we’re breaking down:

• The REAL social media ROI—what actually drives leads & sales

• The KPIs that matter (and the ones to stop obsessing over)

• How to measure success beyond vanity metrics

• The simple KPI shifts that can improve your marketing strategy

If you’re a social media manager, content strategist, or marketing agency owner, this video will help you track the right numbers to prove impact and drive results for yourself or your clients.

→ Listen now and start using social media KPIs that actually matter!

MENTIONED:

Metrics Masterclass: https://shop.sugarpunchmarketing.com/collections/classes/products/metrics

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so...

More content ≠ more clients. If you’re stuck in the content grind but not seeing results, it’s time to rethink your content marketing strategy. In this episode, I’m breaking down why posting more won’t grow your business—and what actually will.

Learn how to turn content into clients with a strategic content funnel that works for both low-ticket and high-ticket offers.

TOPICS COVERED:

• Why posting more won’t get you sales

• How to create a content funnel that nurtures your audience

• The secret to content management that works for you

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Tired of getting engagement but no sales? → In this episode, I’ll show you how to turn “just looking” followers into paying clients using a buyer journey content strategy.

Most social media managers and marketers focus on visibility—but without the right content strategy, your audience won’t convert.

Learn the 4 content stages that move people from interest to investment and start seeing real results from your content.

TOPICS COVERED:

• The buyer journey strategy for social media marketing

• How to move your audience from curiosity → commitment

• What type of content converts clients at each stage

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead.

You’ll learn how to build a content marketing strategy that moves your audience from social media followers to paying clients using a buyer-focused approach.

Stop posting just to post—start creating content that actually converts.

TOPICS COVERED:

• Why content pillars don’t work for most small businesses

• How to create a content strategy that brings in leads

• The secret to building a content machine that works for you

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

🚨 Thinking about growing from a solo freelancer to a social media agency owner? Let’s talk about what it actually takes.

Scaling your social media business doesn’t just mean hiring a team—it means stepping into a completely different role. If you’re feeling overworked, turning down clients, or wondering how to grow without burning out, this episode is for you.

What You’ll Learn in This Episode:

✔ How to know if you’re ready to scale (or if another path is better!)

✔ Why an agency isn’t your only option—and other ways to grow your income

✔ The mindset shifts you need to step into a leadership role

✔ How to start hiring & outsourcing the right way (without losing control)

✔ Common mistakes new agency owners make & how to avoid them

If you’re stuck doing everything yourself and wondering what’s next, let’s break down your options.

Want a full roadmap for scaling your business? Check out my Building an Agency Workshop where I walk you through hiring, operations, and sustainable growth—so you can scale without stress: https://shop.sugarpunchmarketing.com/collections/classes/products/workshop-building-an-agency-sustainable-scaling-for-social-media-managers

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn:

🚨 If you’re posting on social media but not getting sales, your content strategy is broken.

Social media should be bringing in clients—not just engagement. But if your audience isn’t converting, it’s because you don’t have a content funnel guiding them toward buying.

In this episode of Social Media Manager Confidential, I’m breaking down:

✔ What a content funnel is & why your business needs one

✔ The psychology behind why people don’t buy immediately

✔ How to structure your content to move followers toward action

✔ The biggest content mistakes that kill conversions

✔ The best tools to automate your funnel & make social media work for you

If you’re tired of posting with no ROI, this is the strategy you need. Let’s build a content funnel that actually drives sales.

RESOURCES MENTIONED:

🎧 Manychat strategy episode: https://sugarpunchmarketing.com/podcast/the-instagram-tool-that-doubled-my-engagement-conversions-visibility-strategy-series-ep-74/

Want to know what type of content will bring in sales for you? Take my Content Season Quiz and get a custom recommendation: https://sugarpunchmarketing.com/quiz

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email:

🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025.

In this episode of Social Media Manager Confidential, I’m breaking down exactly how to get consistent, high-quality clients—without cold pitching. If you’re tired of feeling like you have to beg for work, this is for you.

What You’ll Learn in This Episode:

✔ How to network the right way (virtually & locally)—without feeling awkward

✔ How to partner with sister services so you get steady referrals

✔ How to use social media strategically to attract inbound leads

✔ The power of guest speaking on podcasts & live shows to reach more ideal clients

Cold pitching is not the only way to get clients. When you position yourself as a trusted expert, clients will start coming to you.

Listen now to learn the exact strategies successful SMMs are using in 2025 to book clients without chasing them.

🎧 Related Episode: 80. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with...