If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel professional enough—this one's for you.

Creating audits that actually convert isn't about being the critique police. It's about positioning yourself as the strategic guide who helps clients see possibilities rather than problems. When done right, audits become your most powerful business development tool, whether prospects hire you immediately or not.

In this episode, I'm walking you through my exact 8-section audit framework that makes clients feel excited about growth instead of overwhelmed by feedback. This is the same process I use in my agency to establish expertise while delivering genuine value.

What we're covering:

✔️ Professional presentation setup that shows credibility from slide one

✔️ How to frame opportunities instead of weaknesses (language matters)

✔️ Content analysis that identifies what's working and what needs adjustment

✔️ Engagement quality assessment—because two comments from ideal clients beat a hundred random ones

✔️ Action planning that gives clients three clear, achievable next steps

The truth about audits: They're not about pointing out what's broken. They're about creating hope and direction. This framework helps you deliver both while positioning yourself as the expert they want to work with.

If this resonates and you're ready to start offering professional audit services, you'll love the complete audit template that includes all these sections pre-formatted with video guidance on customization. You can find it at https://shop.sugarpunchmarketing.com/products/social-media-audit-template

For more SMM business resources and training, check out The Back Office at

sugarpunchmarketing.com/the-back-office

If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important.

You're not unprofessional. You just don't have the right systems yet.

I see brilliant social media managers burning out because they're recreating everything from zero, every time. And honestly? That's exhausting. You shouldn't have to reinvent the wheel just to look like you know what you're doing—because you already do.

In this episode, I'm walking you through the six tools that changed everything for me when I was building my agency. These aren't fancy solutions—they're practical systems that let you focus on strategy instead of scrambling to look professional.

Here's what we're covering:

✔️ A pricing calculator that actually factors in your real costs (not just what sounds nice)

✔️ Why case studies book clients faster than portfolios—and how to structure them

✔️ The client attraction strategy that positions you as the expert before you even hop on a sales call

✔️ Proposal templates that handle objections before clients voice them

✔️ An onboarding process that makes new clients feel like they're in excellent hands from day one

✔️ Content organization that makes you look premium without the premium price tag

This isn't about perfection. It's about having your act together so you can charge what you're worth and work with clients who value strategic thinking over quick fixes.

You don't need to create all of these at once—start where you're struggling most. But having these tools means you're not starting from zero every time, and more importantly, you look like someone who actually has their business figured out.

If this resonates and you're ready to stop waiting for clients to ask about your work, here's what I mentioned in the episode:

• Starter Toolkit Bundle - All six templates with video tutorials showing you exactly how to customize them: shop.sugarpunchmarketing.com/products/starter-toolkit-bundle ($147)
• Social Media Case Study Template - The exact 9-page Canva template with 100+ copy ideas: shop.sugarpunchmarketing.com/products/social-media-case-study-template ($37)
• Social Media Marketing Proposal Template - Professional proposal format with strategic integration: shop.sugarpunchmarketing.com/products/social-media-marketing-proposal-template ($37)
• Browse all SMM resources - Templates, classes, and tools for growing your social media management business: shop.sugarpunchmarketing.com

Mentioned in this episode:The Back Office - Your free resource hub with 7 years of my best trainings, templates, and field notes organized by topic. Everything that's helped my clients and mentees build profitable social media businesses—now in one searchable place. Get instant access:

https://community.sugarpunchmarketing.com/

Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your Rates

If opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.

In this episode, Shanté breaks down the very real difference between burnout and a broken business model. Because sometimes it’s not your work ethic that’s the issue—it’s your pricing. And until you fix that, no productivity hack will save you.

Whether you’re maxed out on deliverables, stuck in client churn, or afraid you’ll lose everyone the second you raise your rates, this episode walks you through the mindset, math, and systems to make a sustainable change.

We’ll cover:

• How to tell the difference between burnout and undercharging (and when it's both)
• Why easily booking clients might be a red flag—not a win
• The real math behind rate increases—and why fewer clients at higher rates is the move
• What systems you actually need to justify a premium price

Burnout isn’t a rite of passage. It’s a sign. And often, that sign is pointing toward pricing that doesn’t support the business—or life—you want to build.

If you’re ready to stop running on fumes and actually build margin into your model, check out the Pricing & Packages Masterclass. It includes:

• The Profitable Pricing Calculator (so you know your exact rates)
• Expense checklists most creatives forget
• Pre-designed package menu templates
• Confidence-building pricing scripts

It’s the toolkit to help you stop guessing—and start charging what you need to thrive.

Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/