Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line. Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “salesy.”

Key Topics Covered

• The hidden “cash register” problem: Why valuable posts alone don’t prompt purchases
• Mindset flip: Treat every post like a mini storefront, not just a value bomb
• Offer-Line Formula: 1 sentence, action-oriented, friction-free (plus swipe examples)
• Real-life micro case study—900-follower account → 3 retainer clients in 14 days
• Quick caption edit demo you can implement in 5 minutes
• How offer lines boost reach and revenue (algorithm loves conversions!)

Action Steps

1. Edit your latest post: Add one clear offer line (link-in-bio, DM keyword, or Power-Hour booking).
2. Pin a Story highlight called Work With Me or Start Here.

3. Share your updated post in Stories and tag @socialmediadecodedpod for feedback.

Links & Resources

• Book a Power Strategy Session HERE
• Follow the show on IG: @socialmediadecodedpod
• Check out the new Visible & Booked merch and share how you’re wearing it!
• Stay inspired and get daily visibility tips—follow Michelle everywhere:
  • Instagram: @michellelthames
  • Threads: @michellelthames
  • LinkedIn: Michelle L Thames
  • YouTube: Michelle L Thames
  • Podcast: Social Media Decoded
  Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

  Get your FREE $200-a-day Story Strategy guide HERE!
  Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Share the Episode

Screenshot this episode, add your new offer line in text, and tag @socialmediadecodedpod and @MichelleLThames so Michelle can repost your win! Drop thoughts or questions in the Spotify Q&A feature—your comment may be featured next week.

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Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers.

You’ll learn how to clarify your community’s purpose, attract your first five “founding members,” and create simple rituals that keep people engaged and excited to participate. Plus, Michelle shares a real case study of how one client launched a powerful micro-community and turned it into a profitable offer in just 60 days.

If you’ve been waiting to start until you “hit 10K,” this episode will change your mind and get you moving—today.

• Why communities outperform “audiences” in 2025The four pillars of Michelle’s C.A.R.E. Framework™
• A 4-step launch blueprint to activate your first members
• Real-world case study: how one small group turned into $4,400 in revenue
• The biggest mistakes that kill engagement (and how to avoid them)
• Michelle’s 48-hour action challenge to jumpstart your own group

1. Write your community’s promise statement (the transformation members will get)
2. Invite your “Founding Five” personally via DM or email.
3. Launch one simple weekly ritual to build momentum.
4. Tag @socialmediadecodedpod with your progress for a chance to be featured!

• Book a Community Power Hour with Michelle
• Download the FREE Community Kick-Start Checklist HERE
• Follow the podcast on Instagram: @socialmediadecodedpod

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Screenshot this episode, share it in your IG Stories, and tag @socialmediadecodedpod and @michellelthames with your biggest takeaway. You can also drop a comment on Spotify—we might feature your question or win in the next episode!

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Are you struggling to show up confidently online and clearly communicate your brand message?

In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle’s Elevate & Empower Community.

Robin shares what wasn’t working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you’ve ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format.

• What was keeping Robin from showing up consistently online
• The breakthrough moment that helped her clarify her message
• How Michelle’s Elevate & Empower Community helped her unlock confidence and strategy
• Tips for building visibility as a purpose-driven brand

• Advice for women who feel invisible in their niche

Whether you’re a coach, creator, or multi-passionate entrepreneur, this conversation will inspire you to stop playing small and get visible with purpose.

• Connect with Robin: @nessynutri
• Learn more about Michelle’s 30-Day Visibility Container: DM “READY” to @michellelthames
• Work with Michelle: https://www.michellethames.com

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded
• Book a Power Hour Strategy Session HERE
• Free 7 Day Authority Shift: Private Audio Experience
• Story Strategy Guide (Free Download): HERE
• Shop the Visible & Booked Merch Collection: HERE
• Learn more about the elevate & empower community here
• Follow Michelle on Instagram: @michellelthames

Share This Episode!

Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Subscribe, leave a 5-star review, and share it with a friend who needs the encouragement to finally get visible!