Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education - she has the ability to see the potential of greatness within the already established good of a business. She has worked with Fortune 500 companies and micro-business owners through strategic actionable moves to achieve their marketing goals. Lori carries her energy and drive into her professional engagements to empower and educate fellow life-long learners. When she’s not guiding clients or teaching agency account executives how to reach professional excellence, she can be found playing hockey, brewing beer with her husband Andy, or going on ridiculously long bike rides just to see if she can!

Lori’s other podcast

A BROADcast for Manufacturers

Highlights

00:00 Reflecting on Nine Years of Social Capital Podcast

00:42 Evolution of the Podcast Intro

01:23 Early Days and Nervous Beginnings

02:18 Mentorship and Professional Growth

04:30 Networking and Community Building

05:44 Unexpected Connections and Global Reach

07:17 Encouragement and Future Endeavors

07:41 Final Words of Appreciation

Connect with Lori

LinkedIn

Keystone Click

Jordon Meyer is a PPC expert practitioner and the Founder and CEO of Granular, a leading digital marketing agency based in Milwaukee, Wisconsin. Prior to starting Granular, Jordon spent the previous ten years in various leadership roles, serving as the "go-to" digital marketing expert responsible for driving measurable revenue growth for various companies in the Midwest.

These include organizations like Best Buy, Globe University, Lightburn, and Zeon Solutions. He has personally managed over $40mm of digital marketing spend, worked on 100+ brands, and led 3 in-house marketing teams. Jordon lives in Milwaukee’s Bay View neighborhood with his wife Jaime and two mini dachshunds named Oscar Meyer and Bluth.

Highlights

00:00 Welcome to the Social Capital Podcast

01:06 Introducing Today's Special Guest

01:59 Reflecting on Social Media Changes

04:23 The Evolution of LinkedIn

06:40 Networking in a Post-Pandemic World

09:34 Shifts in Business Focus and Passion

13:19 Final Thoughts and Farewell

Connect with Jordon

Granular Marketing

 jordon@granularmarketing.com

LinkedIn

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.

Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.

She brings creative ideas, practical tips, and decades of real-world experience to every conversation.

Highlights

00:00 Welcome to the Social Capital Podcast

01:12 Introducing Today's Guest: Lorraine Ball

02:11 Three Essential Marketing Questions

04:00 Classifying Your Competitors

07:19 Aligning Objectives with Marketing Tactics

11:07 Advice to My 20-Year-Old Self

12:32 Host Interview and Final Thoughts

15:30 Closing Remarks and Contact Information

Giveaway

Random Strangers to Raving Fans

This self-paced program explains how to step prospects through your sales funnel, converting random strangers into raving fans.

Connect with Lorraine

More than a Few Words

LinkedIn

Melanie is the founder and CEO of Cultivate and Thrive LLC. She partners with leaders to overcome obstacles and achieve their goals through business strategy and organizational culture guidance. She is a former executive with over 25 years of diverse business experience from three top-tier organizations, Northwestern Mutual, CNA Insurance Company, and Pricewaterhouse Coopers. Melanie understands the challenges of leading teams through complex environments. She delivers dynamic keynotes, interactive workshops, and customized consulting services designed to empower leaders and their teams. Her approach helps organizations gain clarity, boost efficiency, enhance experiences, and improve overall performance. Although her focus is on supporting women leaders, Melanie welcomes the opportunity to collaborate with all leaders.

Melanie is serving her second term as the Diversity, Equity and Inclusion Board Director for Metro Milwaukee Society of Human Resource Management. She recently joined the Engagement Committee for the Women and Girls Fund of Waukesha. As a member of Tempo Milwaukee, Melanie serves on the Professional Development Committee and is the Chair of the Builder Community, which focuses on women entrepreneurs and business owners. She also serves on the Talent Solutions Council for the Waukesha Business Alliance.

Highlights

00:00 Welcome to the Social Capital Podcast

01:20 Introducing Today's Guest: Melanie Stuber

02:33 Melanie's Journey from Corporate to Entrepreneurship

06:38 The Importance of Strategy and Culture

08:42 Challenges and Motivation in Business

10:45 Advice for Young Professionals

13:34 Lori's Turn: Personal Insights and Goals

16:40 Final Words and Contact Information

Giveaway

Melanie is collaborating with two other women entrepreneurs (Amanda Nowak and Julie Schmidt) to host an event tailored for women - The Empowered Path: Bite-Sized Strategies for Wellness, Financial Freedom, and Leadership for Women. This in-person event is Friday January 17, 2025 (8:00-9:30) at 11270 W Park Place (First Floor Conference Room) Milwaukee, WI 53224.

She would love to give two tickets away to our listeners so they can start their year feeling empowered as they guide you in boosting your confidence with actionable steps to help you navigate both your personal and professional life effectively.

Connect with Melanie

Cultivate and Thrive

melanie@cultivatethrive.com

LinkedIn

Remso W. Martinez is the founder and CEO of Marketer on the Run LLC. Remso's career started in small-scale social media and blasted off in 2019 when he became the social media coordinator for the Washington Times. After a short time in the tech start-up space, Remso moved to Wisconsin in 2021 to relaunch the marketing efforts for a Milwaukee-based nonprofit on the verge of collapse, revitalizing their brand awareness, online efforts, and helping secure the necessary funding necessary to keep going. In 2022, Remso moved into the world of digital publications where he stayed until this year, when he launched Marketer on the Run LLC and made the move into full-time entrepreneurship.

Highlights

00:00 Introduction and Welcome

01:20 Guest Introduction: Remso Martinez

02:06 Remso's Career Journey

07:29 Entrepreneurship Challenges and Insights

14:19 The Fractional CMO Model Explained

18:34 Lori's Reflections on Business Growth

21:34 Final Thoughts and Contact Information

Connect with Remso

marketerontherun.com

remso@marketerontherun.com

Free e-book: The Small Business Owner's Digital Marketing Handbook

LinkedIn

Heidi is a proven veteran in Enterprise sales as well as a DEI and active aging advocate. With over 3 decades of global sales and executive leadership experience Heidi has generated over $1.5 Billion in revenue throughout her career in the BPO industry and has created thousands of jobs globally. She currently serves as Founder & CEO of GirlzWhoSell and CRO of The DORS Group Powered by Keller Williams. Founded in 2020, GirlzWhoSell is committed to democratizing professional sales and to building the largest pipeline of diverse, early-stage female sales talent. Heidi is a 2x author who, in 2022, released the highly acclaimed and award-winning book “Heels to Deals: How Women Are Dominating in Business-to-Business Sales.” Heidi is a 3x Stevie Award Winner for Women of the Year in Sales (Gold), Worldwide Sales Executive of the Year (Gold) and Women Helping Women (Bronze). She was listed in the Top 100 Women Magazine, was featured in Top Sales Magazine, was listed in the Top 100 Women in Sales published by Demandbase in both 2022 and 2023 and the Sales Collectives list of Women in Sales to Follow in 2024. Finally, Heidi has been ranked in the Top 50 Women Leaders of New Hampshire and was recently nominated for the SheRise 2024 Women in Leadership award.

Highlights

00:00 Welcome to the Social Capital Podcast

01:21 Introducing Today's Guest: Heidi Solomon-Orlick

02:51 Heidi's Journey and Influences

05:13 Sales as a Life Skill

06:00 The Intersection of Athletics and Sales

10:34 Closing the Gender Gap in Sales

16:35 Advice to My 20-Year-Old Self

19:43 Lori's Why and Final Words of Wisdom

21:40 Wrapping Up and Staying Connected

Connect with Heidi

LinkedIn

GirlzWhoSell

Heels to Deals: How Women are Dominating in Business-to-Business Sales

Brin'na is an unshakable optimist who is an accomplished people leader with over 10 years' of Leadership experience at Target, Fortune 50 Company. From an Intern to District Senior Director overseeing multiple stores, thousands of team members and +$500 million in annual revenue.

As a high performance coach, speaker, and culture consultant Brin'na has discovered remarkable patterns, tools and resources that some of greatest, leaders and organizations use to think, act, and communicate. She is fascinated by how people and organizations truly have the ability to unlock team synergy, elevate company culture to make a lasting impact on their employees and in the world. She has devoted her life to leadership, sharing her experience, thinking, and leading a movement to inspire people to do the things that inspire them to be successful both at work and in their life.

Free PDF Resource: From Chaos to Clarity: A Simple Tool to Reclaim Your Time, and Recharge Your Life

Highlights

00:00 Welcome to the Social Capital Podcast

01:20 Introducing Today's Guest: Brin'na Rollins Williams

02:36 Scaling Leadership: Personal Growth and Development

05:31 The Eisenhower Matrix: Prioritizing Urgent vs. Important

13:15 Balancing Personal and Professional Growth

14:46 The Power of Journaling for Personal Growth

15:42 Reflective Questions for Daily Improvement

17:17 Advice to My 20-Year-Old Self

17:54 Balancing Personal and Professional Success

19:48 The Importance of Simplifying Leadership

22:07 Embracing Technology for Human Connection

23:27 Final Words of Wisdom and Free Resources

25:55 Connecting with Brin'na Rollins Williams

26:53 Conclusion and Call to Action

Connect with Brin'na

legacyfulfilled.com

brinna@legacyfulfilled.com

LinkedIn

Facebook

Instagram

Brent Halfwassen is the founder of MKE’s Small Business Coach, a business coaching and consulting firm focused on small business owners and entrepreneurs from $5,000 to $5M in revenue, helping to turn their hard work into hard cash.

Brent is a reality-focused small business coach empowering small business owners and entrepreneurs so they can stop spinning their wheels and instead take the next right actions to transform their hard work into hard cash. He has spent over 20 years building businesses and opportunities, coaching hundreds of entrepreneurs and small business owners around him and evolving his own entrepreneurial focus.

Highlights

00:00 Welcome to the Social Capital Podcast

01:12 Introducing Today's Guest: Brent Halfwassen

02:12 The Unique Approach of MKE Small Business Coach

04:18 The Importance of Delegation for Entrepreneurs

07:57 Building and Maintaining Business Relationships

12:08 When to Hire a Business Coach

15:08 Lori's Podcast Journey and Final Thoughts

20:14 Closing Remarks and Contact Information

Connect with Brent

MKE’s Small Business Coach | Halfwassen & Associates, LLC

OFFER: Free Small Business Scaling Score Download

LinkedIn