407: Rethinking Marketing Strategies- with Lorraine Ball
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407: Rethinking Marketing Strategies- with Lorraine Ball
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After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.
Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.
She brings creative ideas, practical tips, and decades of real-world experience to every conversation.
Highlights
00:00 Welcome to the Social Capital Podcast
01:12 Introducing Today's Guest: Lorraine Ball
02:11 Three Essential Marketing Questions
04:00 Classifying Your Competitors
07:19 Aligning Objectives with Marketing Tactics
11:07 Advice to My 20-Year-Old Self
12:32 Host Interview and Final Thoughts
15:30 Closing Remarks and Contact Information
Giveaway
Random Strangers to Raving Fans
This self-paced program explains how to step prospects through your sales funnel, converting random strangers into raving fans.
Connect with Lorraine
More than a Few Words