Your competitors are watching you. They see your success, your unique strategies, your creative marketing—and then they copy you. But here’s the truth: being copied means you’re already in the lead. In this episode of SoTellUs Time, Trevor and Troy Howard share how smart business owners can flip copycats into fuel for growth instead of frustration.

👉 Why do competitors copy you? Because they lack originality, they see your success, and they want the shortcut. Instead of panicking, learn how to respond strategically and stay miles ahead.

✅ Here’s what you’ll learn in this episode:

• Why being copied is actually a compliment (and a sign you’re doing something right)

• The biggest mistakes business owners make when reacting to copycats

• 5 smart strategies to protect your brand and stay ahead:

  1. Double down on what makes you different (customer service, brand story, experience)

  2. Innovate constantly—competitors can only copy the past, not your future

  3. Tell your story better—your “why” creates loyalty no one can steal

  4. Leverage trust—reviews, proven results, and relationships competitors can’t fake

  5. Protect legally (patents, trademarks, copyrights) if it truly matters

We’ll also explore famous brand battles like Pepsi vs. Coke and Chick-fil-A vs. other fast-food chains to show how leaders rise above the noise and turn imitation into validation.

💡 Key takeaway: If someone’s copying you, it’s because you’re already leading the way. Use it as motivation to innovate, evolve, and deepen your connection with customers. Don’t fear being copied—fear being forgettable.

🌟 Subscribe to SoTellUs Time for weekly strategies on marketing, customer reviews, business growth, and staying ahead of the competition:
👉 https://www.youtube.com/@sotellus

📲 Learn more about SoTellUs and how we help businesses dominate online:
👉 https://www.sotellus.com

📌 Watch more SoTellUs Time episodes:
👉 https://www.youtube.com/sotellus

#businessgrowth #marketingstrategy #competitors #entrepreneurship #branding #reviews #customerexperience #sotellustime #innovation #businesssuccess #competition #smallbusiness #entrepreneurmindset #brandstrategy #stayahead #customerreviews #businesstips #marketingpodcast #entrepreneurlife #growthmindset

Most business owners focus on the big picture—marketing campaigns, sales strategies, customer acquisition… but the real secret to building trust, loyalty, and repeat business lies in the tiny details called micro-moments.

In this episode of SoTellUs Time, Trevor and Troy Howard break down the silent power of these small, often-overlooked interactions that shape how customers feel about your business. From how the phone is answered to a quick email follow-up, these micro-moments can mean the difference between a lifelong customer and a lost opportunity.

✅ What you’ll learn in this episode:

• What “micro-moments” are and why they matter more than you think.

• Real-world examples: the barista who remembers your name, an auto-reply that sets expectations, a handwritten thank-you note.

• How micro-moments silently influence customer psychology—people remember how you made them feel more than what you sold them.

• Famous case studies: Amazon’s “one-click” experience and Apple’s unforgettable unboxing.

• Practical strategies for business owners to leverage micro-moments: mapping the customer journey, training employees, using technology wisely, and building consistency.

• The 1% improvement challenge—how small actions compound into massive results.

🎯 Whether you’re running a small business or leading a large company, mastering micro-moments will help you create emotional connections, earn loyalty, and grow faster than your competitors.

👇 Action Steps for You:

1. Identify 2–3 micro-moments in your customer journey this week.

2. Train your team to create intentional moments that delight.

3. Share with us the micro-moments that stood out to you as a customer—or ones you’ve created in your business!

💡 Want to transform your customer experience and grow your business faster? Learn more about SoTellUs at youtube.com/sotellus.

micro-moments, customer experience, customer loyalty, business growth, customer service, customer journey, emotional connection, customer retention, small business marketing, how to keep customers, customer psychology, repeat business, SoTellUs Time, Trevor Howard, Troy Howard, business podcast

AI is replacing employees faster than anyone expected in 2025. But here’s the truth: businesses that learn how to use AI the right way aren’t collapsing—they’re growing faster, cutting payroll costs, and beating their competition.

In this episode of SoTellUs Time, Trevor Howard breaks down exactly how AI is transforming small businesses and how you can use it to grow instead of collapse.

👉 Whether you own a salon, a home service company, a med spa, or any local business, this episode shows you step-by-step how to leverage AI tools like AI receptionists, automation, review management, and customer communication systems to:
✅ Save thousands of dollars in payroll every year
✅ Automate calls, reviews, scheduling, and follow-ups
✅ Deliver faster, better customer service
✅ Grow sales without hiring more staff
✅ Dominate your competitors in 2025

• Why AI isn’t just for big corporations anymore

• The #1 mistake business owners make when adopting AI

• How AI can replace repetitive tasks (not people)

• Real-world examples of businesses saving $40,000+ with AI

• How to start using AI in your business TODAY

The truth is simple: AI is not here to destroy your business—it’s here to destroy your excuses. The companies that win in 2025 are the ones that move faster, operate leaner, and deliver better customer experiences.

Ignore AI, and your business gets left behind.
Leverage AI, and you’ll grow faster, spend less, and scale smarter.

🌟 Watch more SoTellUs Time episodes here:
👉 https://www.youtube.com/@sotellus

🚀 Learn more about SoTellUs and how we help businesses grow:
👉 https://www.sotellus.com

🔔 Don’t forget to subscribe and hit the bell so you never miss strategies that could transform your business.
👍 Like this video if you’re ready to use AI in your business.
💬 Comment below: What’s the FIRST task you would replace with AI?

#AI #ArtificialIntelligence #BusinessGrowth #SmallBusiness #Entrepreneurship #Automation #Marketing #SoTellUs #SoTellUsTime #BusinessPodcast #AIForBusiness #Business2025 #ScaleYourBusiness