“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.”

(THIS EPISODE WAS CREATED IN 3 HOURS!!)

I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.

Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.

We cover:

• How podcasting helped him land clients across his design, publishing, and coffee companies
• The biggest workflow mistakes people make (and how to avoid them)
• The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and more
• Why quality audio is a non-negotiable in 2025
• How he’s using his podcast to write his next book — live
• Why guest booking and editing should never be DIY if you’re running a business

10 reasons to start a podcast for your business

1. Build your brand through storytelling – It lets you share your vision, values, and voice authentically.
2. Reach new clients and generate leads – Radim mentions converting guests into clients.
3. Network with high-level professionals – You get to “pull up your chair to the big boys’ table.”
4. Create content at scale – With an efficient system, you can produce multiple episodes quickly.
5. Increase credibility and authority – Being a podcast host positions you as an expert.
6. Support other business efforts – Radim aligns podcast themes with book launches.
7. Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.
8. Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.
9. Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.
10. Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.

If you’re a business owner still on the fence about starting a podcast — this is your sign.

🎧 Ready to get started with your own show?

Book a free discovery call today at sevenmillionbikes.com or email me at niall@sevenmillionbikes.com

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The Podcast Launch Lab

The Podcast Makeover

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“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman

I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you’ve ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.

Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.

Key Talking Points
- Your podcast isn’t about going viral; it’s about connecting with your niche and creating value.
- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.
- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.
- Unless you’re a media company, sponsorships are more work than they’re worth. Focus on impact instead.
- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.

Chapters and Timestamps
03:00: Why podcasting isn't about becoming a superstar or going viral
06:30: The lawyer story — using a podcast as a business development tool
09:00: Building trust and marketing others through podcasting
13:35: The fishing podcast example — how niche can drive connection
18:00: Real-world ROI from a single podcast episode
21:00: Why sponsorships aren’t the right goal for most podcasters
28:30: Podcasting vs. traditional marketing (like expos and booths)

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The Podcast Launch Lab

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"The best way to monetize your podcast? Offer something only you can deliver." - Niall Mackay

I’m incredibly proud of this episode because it’s not just talk — it’s action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. This episode was about being honest with what works for 99% of podcasters, not just the lucky few.

I also loved how personal and practical this episode felt. It wasn’t theory or fluff — it was a real blueprint. I wanted to show podcasters that if you treat your podcast like a real business and take it seriously, the opportunities to grow are right in front of you. It’s not about being the next Joe Rogan; it’s about building something you’re proud of, that genuinely helps people, and that can generate income on your own terms.

Key Takeaways :
- Sponsorships aren’t the best route for most podcasters — I focus on selling my own services instead.
- You can launch your podcast in just 14 days with my Podcast Launch Lab — no endless Googling needed.
- I offer unlimited messaging support during the launch or makeover process, so you’re never stuck alone.
- If you already have a show, my Podcast Makeover can polish your sound, branding, and direction fast.
- I believe every podcaster should treat their show like a real business — even if you’re not chasing millions of downloads.

Chapters & Timestamps
01:00My Podcasting Journey: From iPod to Saigon
02:30Why Sponsorships Don’t Work for 99% of Podcasters
04:00Offer #1: The Podcast Launch Lab Explained
06:00Deep Dive: Launch Your Show in 14 Days
09:00Offer #2: The Podcast Makeover for Existing Shows
12:00Pricing Breakdown: Launch Lab vs. Makeover Packages
14:00Final Thoughts: Monetize Smart, Build Long-Term

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“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.”

In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money.

Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here’s the truth: podcasting takes time, effort, and love for the medium. If you’re only in it for the money, you’re likely to be disappointed.

I share why traditional podcast sponsorship isn’t realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business.

Key Takeaways

• Why starting a podcast just to make money is the wrong mindset
• What CPM really means — and why most podcasters won’t benefit from it
• The real download numbers needed to attract sponsors
• How I use dynamic ads and a strong back catalog to monetize
• A client case study: turning a niche podcast into serious business results

Chapters and Timestamps

• 1:00 – Podcasting isn’t a side hustle
• 2:45 – What CPM is (and why it fails most podcasters)
• 4:30 – Real download stats you should know
• 6:00 – Why sponsorships rarely pay off
• 8:20 – How I use dynamic ads to monetize
• 11:30 – Client case study: small podcast, big results
• 13:00 – Final thoughts and next steps

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The Podcast Launch Lab

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“You don’t need a camera crew or a studio—just text, an idea, and Descript’s AI can turn it into a video that actually grabs attention.”

Listen to this episode and I’ll tell you about one of the coolest new tools from Descript: its AI text-to-video feature. If you’ve ever struggled with creating video content for your podcast or business—or if you're just short on time—this tool could be a game changer. I walk you through how it works, what you can do with it, and who it's for.

This isn’t just about making videos faster—it’s about making better content with less effort, whether you're a solo creator, coach, or brand. From converting blog posts into social clips to repurposing podcast transcripts into Instagram Reels, Descript’s AI gives creators a shortcut to video marketing without sacrificing quality. If you're curious about video workflows, automation, or AI-powered content creation, this one’s worth a listen.

Key Takeaways:
- A breakdown of Descript’s new feature and why it matters.
- Ideal users: solo creators, podcasters, business owners, and educators.
- How Descript breaks your text into scenes and selects stock visuals.

Chapters & Timestamps
00:00 – Introduction: A Big Leap in Video Automation
01:30 – The Value of Podcasting in Business
04:00 – Descript’s Text to AI Video Feature
05:00 – How It Works: Step-by-Step

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The Podcast Launch Lab

The Podcast Makeover

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"Your podcast isn’t just audio—it’s content waiting to be repurposed across multiple platforms. Leverage it wisely!"

In this episode, we talked about how podcasters can maximize their reach using social media. Many creators focus solely on publishing episodes, hoping listeners will find them. But in reality, your podcast's success hinges on strategic promotion. Social media isn’t just about sharing links; it’s about storytelling, engagement, and creating a community around your content.

One of the biggest takeaways from this conversation was the importance of repurposing content. A single podcast episode can fuel weeks of content—quotes, clips, blog posts, and more. If you’re not doing this, you’re leaving growth on the table.

This discussion gave me a fresh perspective on how social media should be a non-negotiable part of a podcast growth strategy, and I’m excited to implement these strategies myself.

Key Takeaways:

1. Repurpose Your Content – A podcast episode isn’t just for listeners; break it down into clips, quotes, and posts.
2. Leverage Short-Form Video – TikTok, Reels, and Shorts are dominating attention spans—use them to promote key moments.
3. Engagement Over Promotion – Social media is about conversations, not just broadcasting links.
4. Consistency is Key – Growth happens when you post regularly and engage with your audience.
5. Optimize for Each Platform – Instagram, LinkedIn, and Twitter each require a unique approach to maximize impact.

Chapters & Timestamps:
03:20 – The Biggest Mistake Podcasters Make with Social Media
08:10 – The Power of Repurposing Your Podcast Content
14:30 – Best Platforms for Podcast Promotion in 2024
21:00 – Engagement Strategies That Actually Work
28:15 – How to Stay Consistent Without Burning Out
35:40 – Final Tips and Takeaways

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The Podcast Launch Lab

The Podcast Makeover

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"Podcasting changed my life. It opened doors I never imagined—and it can do the same for you."

This episode is actually a re-upload, but it’s one I knew I had to bring back. Consistency is key in podcasting, and while I wasn’t able to record something new this week, I didn’t want to leave you without value. This episode is packed with 25 actionable tips to help you grow your podcast—whether you’re just starting or looking to level up.

I’ve always believed that growth in podcasting isn’t about luck, it’s about strategy. That’s why I wanted to make sure this episode stays accessible. The advice here is timeless, and if you apply even a handful of these tips, you’ll see results. Also, if you missed this one the first time around, now’s your chance to start implementing.

Key Takeaways

• Define your audience—knowing exactly who you’re speaking to helps you create better content.
• Quality over quantity—great audio, compelling topics, and strong storytelling matter more than frequency.
• Leverage SEO—creating a blog for your episodes and doing keyword research boosts discoverability.
• Cross-promote and collaborate—partner with other podcasters, swap episodes, or do guest appearances.
• Engage your audience—use listener messages, social media, and email newsletters to build a loyal following.

Chapters & Timestamps

02:00 – Defining Your Audience & Why It’s Crucial

06:00 – The Power of SEO & Podcast Discoverability

12:00 – Cross-Promotion & Guest Collaborations

14:00 – Building a Community & Engaging Your Listeners

19:00 – Measuring Success & Planning for Growth

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The Podcast Launch Lab

The Podcast Makeover

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Need a stunning new logo for your brand? Or maybe a short animation?
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"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman

If you’re a podcaster, new or experienced, this podpast episode will change the way you approach your craft.

This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I’ve always believed in respecting the listener’s time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience.

One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I’ve often ignored—really resonated. I tend to jump in headfirst, but Mark’s advice on preparation is something I’ll be applying moving forward.

Key Takeaways

Respect the Listener’s Time – Your audience is giving up their valuable time for you. Don’t waste it with poor audio quality or irrelevant content.

Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind.

Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability.

Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection.

Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run.

Chapters & Timestamps

02:00 - Why Everything is About the Listener – The key to a great podcast.
07:00 - Respecting the Listener’s Time – Why quality matters.
10:00 - Speaking to One Listener – How language builds connection.
19:00 - The Importance of Preparation – How planning saves time.
26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable.
37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons.

Send us a text

The Podcast Launch Lab

The Podcast Makeover

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!