“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.”

(THIS EPISODE WAS CREATED IN 3 HOURS!!)

I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.

Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.

We cover:

• How podcasting helped him land clients across his design, publishing, and coffee companies
• The biggest workflow mistakes people make (and how to avoid them)
• The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and more
• Why quality audio is a non-negotiable in 2025
• How he’s using his podcast to write his next book — live
• Why guest booking and editing should never be DIY if you’re running a business

10 reasons to start a podcast for your business

1. Build your brand through storytelling – It lets you share your vision, values, and voice authentically.
2. Reach new clients and generate leads – Radim mentions converting guests into clients.
3. Network with high-level professionals – You get to “pull up your chair to the big boys’ table.”
4. Create content at scale – With an efficient system, you can produce multiple episodes quickly.
5. Increase credibility and authority – Being a podcast host positions you as an expert.
6. Support other business efforts – Radim aligns podcast themes with book launches.
7. Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.
8. Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.
9. Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.
10. Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.

If you’re a business owner still on the fence about starting a podcast — this is your sign.

🎧 Ready to get started with your own show?

Book a free discovery call today at sevenmillionbikes.com or email me at niall@sevenmillionbikes.com

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The Podcast Launch Lab

The Podcast Makeover

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“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman

I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you’ve ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.

Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.

Key Talking Points
- Your podcast isn’t about going viral; it’s about connecting with your niche and creating value.
- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.
- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.
- Unless you’re a media company, sponsorships are more work than they’re worth. Focus on impact instead.
- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.

Chapters and Timestamps
03:00: Why podcasting isn't about becoming a superstar or going viral
06:30: The lawyer story — using a podcast as a business development tool
09:00: Building trust and marketing others through podcasting
13:35: The fishing podcast example — how niche can drive connection
18:00: Real-world ROI from a single podcast episode
21:00: Why sponsorships aren’t the right goal for most podcasters
28:30: Podcasting vs. traditional marketing (like expos and booths)

Send us a text

The Podcast Launch Lab

The Podcast Makeover

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"The best way to monetize your podcast? Offer something only you can deliver." - Niall Mackay

I’m incredibly proud of this episode because it’s not just talk — it’s action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. This episode was about being honest with what works for 99% of podcasters, not just the lucky few.

I also loved how personal and practical this episode felt. It wasn’t theory or fluff — it was a real blueprint. I wanted to show podcasters that if you treat your podcast like a real business and take it seriously, the opportunities to grow are right in front of you. It’s not about being the next Joe Rogan; it’s about building something you’re proud of, that genuinely helps people, and that can generate income on your own terms.

Key Takeaways :
- Sponsorships aren’t the best route for most podcasters — I focus on selling my own services instead.
- You can launch your podcast in just 14 days with my Podcast Launch Lab — no endless Googling needed.
- I offer unlimited messaging support during the launch or makeover process, so you’re never stuck alone.
- If you already have a show, my Podcast Makeover can polish your sound, branding, and direction fast.
- I believe every podcaster should treat their show like a real business — even if you’re not chasing millions of downloads.

Chapters & Timestamps
01:00My Podcasting Journey: From iPod to Saigon
02:30Why Sponsorships Don’t Work for 99% of Podcasters
04:00Offer #1: The Podcast Launch Lab Explained
06:00Deep Dive: Launch Your Show in 14 Days
09:00Offer #2: The Podcast Makeover for Existing Shows
12:00Pricing Breakdown: Launch Lab vs. Makeover Packages
14:00Final Thoughts: Monetize Smart, Build Long-Term

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