Episodios

  • Are You Afraid of Annoying Your Audience
    Nov 13 2025

    Are you holding back from emailing or posting because you fear you will annoy people?

    In Episode 321 of Small Business Talk for Coaches, Cathy Smith shows you how to reframe visibility as service and build trust through simple consistency. Learn how to use email with confidence, why unsubscribes are healthy, and how bot driven open rates can mislead your decisions. Discover the weekly touchpoints, subject line and preheader tactics, and light systems that keep your pipeline steady.

    You will also hear how announcing open one to one spots and offers clearly helps the right clients put up their hand, and how a quick mindset check can remove fear bias and limiting beliefs that keep you quiet.

    If your marketing feels stop start or exhausting, this episode is your reset.

    🎯 Treat visibility as service
    🎯 Send the email and show up on schedule
    🎯 Speak to the right people and invite them in

    Stop second guessing. Start making real connections and get real clients.

    🎧 Listen now and discover how not to annoy your audience.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    14 m
  • You Don't Have a Coaching Problem, You Have a Pipeline Problem
    Nov 6 2025

    Think you have a coaching problem?

    What you really have is a pipeline problem. In this episode of Small Business Talk for Coaches, Cathy Smith shows why so many coaches spend most of their time delivering and almost none building demand, then wonder why business feels like feast and famine. You will learn how to swap random posts and hope marketing for a simple growth infrastructure that attracts, nurtures, and converts your ideal clients on repeat.

    We unpack the shift from freelancer to CEO, why consistency beats inspiration, and how to use email to create trust, educate prospects, and make clear offers without feeling salesy. Cathy walks through practical ideas for lead magnets, nurture points, visibility habits, and confident pricing so you can build a predictable flow of clients and spend more time coaching.

    Ready to fix the pipeline for good, listen in? Join Cathy’s free Email ATM webinar and start building an engine you can rely on. Link in the show notes. Pick one tip, take action today and enjoy your journey.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    14 m
  • You Don't Need Their Approval!
    Oct 30 2025

    What would happen if you stopped trying to please everyone?
    Your business would grow. Your message would finally be heard.

    In this powerful episode, Cathy Smith explores how seeking approval weakens your confidence, waters down your message, and keeps your dream clients from finding you.

    Learn how to release the fear of judgment, speak with conviction and show up as the confident, authentic coach your audience has been waiting for. When you stop chasing validation, you make space for clarity, connection and growth.

    🎧 Listen now and take your first step from approval to unstoppable confidence and business growth, get unstuck!.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    16 m
  • Your Next Client is Already Waiting
    Oct 23 2025

    You do not need another funnel or another shiny strategy. Your next client is already on your email list, quietly reading, nodding, and waiting for your offer.

    In this episode, Cathy Smith reveals why coaches lose clients they already have, how to re-engage your list without feeling salesy, and the simple mindset shift that turns consistency into conversions.

    If you have been avoiding your inbox or worrying about annoying people, this episode will show you how to reconnect, serve, and sell with confidence. Your Next Client Is Already on Your Email List so go and help them.

    🎧 Listen now and discover the gold hidden in your own email list.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    10 m
  • Is Your Coaching Business Stuck in the Pits
    Oct 16 2025

    Feeling like your coaching business has stalled? You are not alone.

    In this episode, Cathy shares lessons from one of Australia’s biggest racing events - Bathurst, and how it mirrors the ups and downs of running a business. Discover when to pause, reset, and refocus so you can get back in control and back on track.

    Learn how to identify what is working, stop what is not, and build your own winning pit crew to help you move forward with clarity and confidence. Plus so much more, even if you are not a racing car fan!

    Press play to get unstuck and reignite your momentum today.

    🎧 Listen, learn and reach out.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    16 m
  • Pan the Marketing Gold in Your Own Backyard
    Oct 9 2025

    Are you chasing shiny marketing trends while ignoring the gold already in your own backyard?

    In this episode of Small Business Talk for Coaches, Cathy Smith reveals how one wellness coach filled her entire program with just two emails, no ads, no reels, no burnout.

    Learn how to uncover the clients already in your world, reconnect with your network authentically, and turn your existing audience into consistent, paying clients.

    🎧 Stop chasing. Start mining the gold you already have. Listen to the full episode to find out more.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    16 m
  • Your Story Is Not Your Business
    Oct 2 2025

    Are you oversharing your story and underselling your coaching?

    Many coaches believe their business must be built on past struggles. Clients do not need your whole origin story. They need to see the transformation you can create for them. The more you centre your business on struggle, the harder it becomes to step into your real power as a coach.

    In this episode Cathy Smith reveals why sharing everything keeps you stuck, how to use only the right parts of your story, and the simple shifts that turn your business from draining to energising.

    🎧 Listen now to discover how to reframe your story and attract clients without reliving your pain.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    13 m
  • What If You Were 1 Thought Away from Success?
    Sep 25 2025

    What if one sneaky thought is the only thing holding your coaching business back

    You are not lazy. You are not unqualified. You might just be believing a thought that is not true and it is sabotaging your success

    In this episode of Small Business Talk for Coaches, Cathy Smith unpacks how hidden beliefs shape your business results. You will hear real examples, simple mindset shifts, and how to build belief in your offer, your process, and yourself

    🎧 Listen now to because you could be just 1 thought away from the breakthrough you have been waiting for.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

    Más Menos
    16 m