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What if your business decisions weren’t based on gut feelings or bank balances—but on clear daily insight?

In this episode of Small Business Pivots, entrepreneur Leigh Angman introduces the SPRUCTIS Framework—eight pillars (systems, processes, redundancy, urgency, communication, technology, integrity, and sales) designed to help small and medium-sized businesses turn insight into action.

Leigh shares:

• How he transformed a struggling restaurant into a $6M operation using simple Google Sheets systems
• Why tracking daily sales is the single most powerful habit for owners
• The mindset shift he calls “delusional optimism (done right)” and how it fuels resilience
• Practical ways to build redundancy, urgency, and communication into your company culture

Whether you’re running a $250K shop or a $15M company, Leigh’s lessons prove that clarity, systems, and mindset—not luck—drive sustainable success.

Resources:

Leigh Angman: Founder of Mondofi Media, Managing Director of BC Frontier Housing Society, Director of Gentle Earth Products, President of Peak Hospitality, Director of HumanBeam Technologies

Website: https://spructis.com/

LinkedIn: https://www.linkedin.com/in/leigh-angman/

Instagram: https://www.instagram.com/leighangman/

#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessLoans #BusinessCoaching #OurBusinessIsHelpingYoursGrow #OklahomaCity #LeighAngman #SPRUCTIS #FromInsightToAction #SmallBusinessGrowth #KnowYourNumbers #GoogleSheets #SystemsAndProcesses #EntrepreneurMindset #Sales #Redundancy #Urgency #Communication #Technology #Integrity

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What does it really take to reach — and stay in — the top 1% of your field? Legendary speaker and bestselling author Jim Cathcart shares the exact mindset, daily habits, and career strategy that took him from “likable ordinary guy” to National Speakers Association President, Professional Speakers Hall of Fame inductee, Sales & Marketing Hall of Fame (London), and author of 27 books including The Acorn Principle, Relationship Selling, and Mentor Minutes: How to Reach the Top 1% of Any Field.

In this eye-opening conversation, Jim unpacks the idea that changed his life: one extra focused hour a day for five years can make you a national expert — if you pick a narrow lane and stay the course. He explains how to transform fear of public speaking by reframing it as fear of judgment, why selling is “helping people for pay,” and how to build authority step by step until opportunities find you. You’ll hear the full-circle story of Earl Nightingale — from inspiring Jim on the radio to Nightingale-Conant selling Jim’s program a decade later — plus practical ways to design a career that compounds for decades.

You’ll learn:

• The “Hour-a-Day” approach to becoming a recognized expert
• How niching hard accelerates credibility and demand
• A simple reframe to eliminate public-speaking anxiety
• The difference between vendor thinking and solution thinking in sales
• How to architect a career that consistently creates serendipity
• What Jim teaches in his Certified Professional Expert (CPE) mentorship

Resources & Mentions:

• Jim’s site: Cathcart.com
• Free download: What to Do When You’re the Speaker → BookCathcart.com
• Books: The Acorn Principle, Relationship Selling, Mentor Minutes

Jim Cathcart: Founder & CEO of Cathcart Institute

Website: https://cathcart.com/

LinkedIn: https://www.linkedin.com/in/cathcartinstitute/

X: https://x.com/jimcathcart

Instagram: https://www.instagram.com/jimcathcart

YouTube: https://www.youtube.com/@JimCathcartvideos/videos

#SmallBusinessPivots #JimCathcart #CathcartInstitute #Mindset #PersonalDevelopment #CertifiedProfessionalExpert #Top1Percent #MentorMinutes #RelationshipSelling #NationalSpeakersAssociation #NSA #TheAcornPrinciple #PublicSpeaking #SalesTips #ExpertPositioning #AuthorityBuilding #BusinessGrowth #Entrepreneurship #MichaelDMorrison #BOSS #BusinessLoans #BusinessCoaching #OklahomaCity #GetSerious

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What does it really take to grow a small business from two people in a tiny Alaska office to a 30-person, multi-state digital marketing agency?

In this episode of Small Business Pivots, host Michael Morrison interviews Adrienne Wilkerson, co-founder and CEO of Beacon Media + Marketing, a nationwide digital agency specializing in mental health and addiction recovery marketing. Adrienne opens up about the struggles of entrepreneurship—burnout, hiring mistakes, and control issues—and how she learned to scale by defining roles, building systems, and hiring for culture.

You’ll discover:

• How to scale your small business without losing your freedom
• Why defining roles (instead of people) helps break growth bottlenecks
• The importance of constructive conflict and tough conversations as a leader
• How systems and SOPs actually increase creativity instead of stifling it
• The latest shifts in digital marketing: why AI is the new gatekeeper, how to adapt with Generative Engine Optimization (GEO), and why social media ads now outperform Google Ads

If you’ve ever felt stuck in the grind, overwhelmed by employees, or unsure how to pivot when the market changes, this conversation is packed with practical strategies and encouragement to help you push through the “messy middle” of business ownership—and build a company that lasts.

Adrienne Wilkerson: Co-Founder & CEO of Beacon Media + Marketing

Website: https://www.beaconmm.com/

LinkedIn: https://www.linkedin.com/in/adriennewilkerson/

Facebook: https://www.facebook.com/beaconmm

Instagram: https://www.instagram.com/beaconmm/

YouTube: https://www.youtube.com/c/BeaconMediaMarketing

#SmallBusinessPivots #AdrienneWilkerson #BeaconMediaMarketing #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #OklahomaCity #SmallBusinessCoachOKC #SmallBusiness #Entrepreneurship #BusinessGrowth #BusinessCoaching #BusinessLoans #Leadership #ScalingABusiness #DigitalMarketing #AIandMarketing #MarketingStrategy #SystemsAndProcesses #GenerativeEngineOptimization #GEO #SocialMediaMarketing #SmallBusinessSupport #BuildYourEmpire #BusinessCoach

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What if the secret to better sales isn’t selling harder—but helping buyers feel safe enough to buy?

In this episode of Small Business Pivots, I sit down with St John Craner, founder of Agrarian Rural Marketing, to explore a fresh, psychology-driven approach to sales that flips traditional methods upside down.

Drawing on his unique background—farm life in rural England combined with decades of psychology and sales expertise—St John explains why most sales training fails: it activates the wrong part of the buyer’s brain. He breaks down the three parts of the buyer’s brain (fear, feel, and think) and shows how to keep prospects in the “feel” brain, where trust and connection are built.

Instead of pushing products, St John teaches how to become a “buyer’s assistant”—a trusted guide who asks better questions, creates urgency naturally, and helps prospects close themselves when they’re ready.

We also dig into his proven lead generation strategies, including:

• Building multiple “legs” for your lead generation stool so your business never wobbles
• How a weekly sales email generated hundreds of thousands in revenue over time
• Why closing problems are really opening problems—and how to fix them
• How consistency beats intensity in sales success
• Why “out-teaching” your competitors is the ultimate sales advantage

Whether you’re a small business owner, rural entrepreneur, or sales professional, this conversation will help you rethink everything you know about selling—and replace pressure tactics with trust, psychology, and proven systems that actually work.

St John Craner: Founder & CEO of Agrarian Rural Marketing

Website: https://www.agrarian.co.nz/

Website: https://www.ruralsalessuccess.com/

LinkedIn: https://www.linkedin.com/in/stjohncraner/

Podcast (Apple): Click Here

Podcast (Spotify): Click Here

#StJohnCraner #AgrarianRuralMarketing #RuralSalesSuccess #SmallBusinessPivots #SmallBusiness #Entrepreneurship #BusinessGrowth #SalesStrategy #SalesPsychology #BuyerPsychology #LeadGeneration #SalesCoaching #MarketingTips #BusinessMindset #OklahomaCity #BOSS #MichaelDMorrison

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From Sleep Apnea Clinics to Better Health Coverage — Lessons from Building Four Businesses

In this episode of Small Business Pivots, host Michael Morrison sits down with Ernest Diaz, founder of Better Coverage Consultants, to unpack the hard-earned lessons from a lifetime of entrepreneurship.

Ernest has built four successful companies — from launching sleep apnea clinics across multiple states to now helping small businesses and self-employed individuals access private health insurance plans that are 40–50% less expensive than marketplace options and fully tax-deductible. Licensed in 34 states, Ernest reveals why most entrepreneurs don’t know these plans exist, and how they can offer national PPO coverage through UnitedHealthcare.

But this conversation goes far beyond insurance. Ernest shares his personal journey — starting his first business at 23, enduring a hostile business partnership while taking a company public, weathering bankruptcy, and rebuilding stronger than before. Along the way, he delivers powerful insights on:

• Partnership pitfalls and how to protect yourself legally and financially.
• Why discipline — not motivation — is the real driver of success.
• How to avoid sacrificing your family for your business.
• The daily habits that keep him focused, grateful, and growth-oriented.

If you’re a small business owner, self-employed professional, or entrepreneur navigating the highs and lows of business ownership, this episode is packed with practical wisdom, faith-centered perspective, and real-world strategies you can apply today.

Listen now and discover how to protect your business, your health, and your future.

Ernest Diaz: Founder & CEO of Better Coverage Consultants

Website: https://bettercov.com/

LinkedIn: https://www.linkedin.com/in/bettercov/

Facebook: https://www.facebook.com/bettercov

Email: ernest@bettercov.com

#ErnestDiaz #BetterCoverageConsultants #MichaelDMorrison #BOSS #SmallBusinessPivots #OklahomaCity #SmallBusinessSuccess #BusinessPodcast #Entrepreneurship #BusinessGrowth #PrivateHealthInsurance #NationalPPO #UnitedHealthcare #BusinessPartnerships #DisciplineOverMotivation #FaithBasedBusiness #SelfEmployedSuccess #HealthInsuranceForSmallBusiness #BusinessResilience #FaithInBusiness #God

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Jimmy Owens, Founder & CEO of Design Tunnel in Oklahoma City, has spent over 14 years helping businesses transform their brand through strategic, high-quality video production. In this episode, he explains why video isn’t just a tool—it’s a clarity accelerator that forces you to define your message, tighten your focus, and show up professionally.

You’ll learn:

• Why most DIY videos fall flat—and what separates them from intentional content
• The production process every business owner should know (script to screen)
• What it really costs to build a studio setup ($1,500–$10,000—and why)
• How Jimmy’s team creates custom podcast sets with 13 studio designs
• Why AI can’t replace the human touch in brand storytelling

Later in the episode, Jimmy opens up about a major turning point in his life: getting sober. That decision didn’t just change his personal life—it reshaped his leadership, mindset, and capacity to grow a business with purpose. His take on “healthy pressure” and why he wishes he would’ve gotten serious sooner is a wake-up call for entrepreneurs running on fumes.

If you're ready to elevate your content—and yourself—this conversation delivers both strategy and heart.

Jimmy Owens: Founder & CEO of Design Tunnel

Website: https://www.designtunnel.com/

Instagram: https://www.instagram.com/designtunnel/

Video Production: https://www.designtunnel.com/our-work/

Video Podcast: https://www.designtunnel.com/podcast/

#SmallBusinessPivots #BusinessPodcast #BOSS #BusinessOwnershipSimplified #MichaelDMorrison #JimmyOwens #DesignTunnel #VideoMarketing #OklahomaCity #EntrepreneurMindset #ProfessionalBranding #PodcastProduction #SmallBusinessGrowth #StorytellingStrategy #ContentCreation #BusinessOwnerTips #FromDIYtoPro #Sobriety

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Struggling to turn business goals into consistent action? Discover why 95% of entrepreneurs fail to achieve their intentions and how one small business owner cracked the code to 25x income growth in just 4 years.

In this episode of Small Business Pivots, entrepreneur John Mitchell reveals the missing secret hidden in Napoleon Hill's "Think and Grow Rich" - the bestselling business success book read by over 150 million people. At age 50, despite running multiple ventures, John wasn't achieving his true potential until a life-changing discovery transformed everything.

The Problem Every Small Business Owner Faces: Your conscious mind sets business goals through logic, but your subconscious mind controls 95% of your daily actions. This disconnect explains why most business development strategies fail - they target your intentions but ignore the autopilot driving your behaviors.

The Solution - Life GPS Methodology: John's breakthrough 12-minute daily practice programs your subconscious mind for business success by:

• Creating extreme clarity about your business vision and goals
• Programming success behaviors through daily repetition
• Automatically triggering better business decisions after 21 days
• Aligning your actions with your entrepreneurial aspirations

Real Results for Business Owners: This methodology is now taught at the University of Texas and licensed to business coaches worldwide. Students and entrepreneurs report dramatic improvements in income, decision-making, and goal achievement.

Key Takeaways for Small Business Owners: ✓ Why 95% of daily actions happen unconsciously ✓ The complete Think and Grow Rich secret Napoleon Hill discovered ✓ How to create a Life GPS template for business success ✓ The 21-day transformation process for automatic success behaviors ✓ Quarterly goal-setting system with measurable business outcomes

Stop "winging it" with your business success. Learn the science-backed method that turns entrepreneurial dreams into automatic daily actions.

John Mitchell: Founder & CEO of Think It Be It

Website: https://thinkitbeit.com/

The Book: Buy on Amazon here

Podcast: https://thinkitbeit.com/net7-podcast/

The Vault: https://thinkitbeit.com/the-vault/

#JohnMitchell #SmallBusinessSuccess #EntrepreneurMindset #ThinkAndGrowRich #BusinessGrowth #Subconscious #EntrepreneurialSuccess #BusinessCoaching #IncomeGrowth #BusinessDevelopment #SuccessMindset #BusinessGoals #EntrepreneurLife #BusinessTransformation #PersonalDevelopment #BusinessStrategy #MichaelDMorrison #SmallBusinessPivots #BOSS #OklahomaCity

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What if the very business you built to create freedom is the one keeping you stuck?

In this must-listen episode of Small Business Pivots, Andy Seeley—Founder & CEO of Creatively Disruptive—uncovers why so many small business owners end up trapped in demanding roles instead of running true businesses. With over a decade of experience helping 120+ small businesses scale through smart marketing and strategic leadership, Andy explains the critical mindset shift from technician to entrepreneur.

Most small business owners aren’t actually entrepreneurs—they’re skilled professionals who monetized their talent but never made the leap to ownership thinking. Andy challenges listeners to stop doing everything and start building systems, teams, and processes that allow them to grow, scale, and step away.

From empowering analogies like “be the captain, not the crew,” to real talk about why underpricing causes staffing headaches, Andy drops gold-level advice on what it really takes to grow a business that doesn’t rely on you.

💡 Key insights include:

• The 80% Rule: Why perfection is the enemy of delegation
• Why character trumps skill in every hiring decision
• How underpricing kills your ability to find (and keep) great people
• The importance of defining your “exit strategy”—even if you never plan to sell

If you’ve ever felt stuck in your business instead of confidently leading it, this episode will help you reframe your role and reclaim your freedom.

Andy Seeley: Founder & CEO of Creatively Disruptive

Website: https://creativelydisruptive.com/

LinkedIn: https://www.linkedin.com/in/andyseeley/

Blog: https://creativelydisruptive.com/lovesmarketing/

#SmallBusinessPivots #AndySeeley #CreativelyDisruptive #BusinessCoaching #BusinessGrowth #EntrepreneurMindset #FromTechnicianToEntrepreneur #BuildToScale #TeamBuilding #ExitStrategy #WorkOnYourBusiness #BusinessSystems #ScalingStrategies #BusinessLeadership #HiringTips #BossBusiness #BusinessOwnershipSimplified #BOSS #MichaelDMorrison #GrowWithBOSS #SmallBusinessTips #MindsetShift #StopUnderpricing #ReclaimYourFreedom #SmartHiring #OklahomaCity

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