Are you trapped doing the work in your business instead of on it? In this episode of Small Business Pivots, host Michael Morrison welcomes business systems expert Allison Bridges, founder of Experts Only, to unpack how service-based business owners can finally build a business that grows without you.

With over 20 years and 46,000 hours in the trenches, Allison shares why trading time for money doesn’t scale, how to create your secret-sauce system, and the exact tools and frameworks you can implement this week to avoid burnout and turn your business into a freedom machine.

We dive into:

• The system mindset vs. the founder-doer trap
• Where to start when you don’t even know where your SOPs begin
• How to store and deploy your systems for maximum impact
• Choosing your version of success and designing your business around life (not the other way around)

Whether you're a doctor-turned-entrepreneur, running a field-service business, or simply ready to scale, you’ll walk away with actionable steps to stop being the business and start owning the business.

Connect with Allison Bridges

• LinkedIn: https://www.linkedin.com/in/expertsonlyallisonbridges/
• Instagram: https://www.instagram.com/expertsonlyconsulting
• Website: https://expertsonlyconsulting.com/

Show Notes Summary (Bullet + Timestamps):

00:00 – 02:30 – Introduction: Allison Bridges sets the stage — 20 years, 46,000 hours, fascinated by systems.
02:30 – 08:00 – Allison’s upbringing: serial entrepreneur since age 10, multi-sport athlete, corporate roles, and the shift to being truly “unemployable”.
08:00 – 15:00 – The big trap: You are the business. Why that kills scalability and what to do instead.
15:00 – 23:00 – Defining burnout and success: It’s unique to you, not a generic checklist. Designing your business around life.
23:00 – 33:00 – Where to start when there are no Systems: Allison’s guest-situation working with a 30-year business that never had SOPs. Her approach: Grab your phone, voice record, build SOP bank.
33:00 – 40:00 – Storage & rollout of systems: binder vs. online knowledge-base; leveraging tools like ChatGPT, Loom, ManyChat for automation & training.
40:00 – 50:00 – Proprietary secret-sauce: If you don’t have something unique, you’re in the sea of sameness. How to claim your edge and document it.
50:00 – 58:00 – Full-circle: Allison’s services explained, how to connect with her, and one last actionable tip: “You miss 100% of the shots you don’t take.”
58:00 – end – Wrap-up & closing.

Allison Bridges is the founder of Experts Only Consulting and owner of a children’s athletics franchise. With 20+ years in entrepreneurship and 46,000+ hours logged, she has built, scaled, sold and consulted in numerous service-based industries, including med-spa, construction and franchise rollout.

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Struggling to keep up with content creation? Learn how to make video content easy — and profitable — without becoming a full-time influencer.

In this episode, Michael Morrison and Danny DelVecchio dive into video content strategy for small businesses and how to monetize authentic video content to grow online without burning out.

In this episode of Small Business Pivots, host Michael Morrison, Founder & CEO of BOSS | Business Ownership Simplified for Success, sits down with Danny DelVecchio, founder of Video on Easy Mode and creator of the Free Business School podcast.

After twenty years in sales, Danny quit his corporate job, moved states, and built a multi-six-figure business helping founders turn video content into clients. He shares how small business owners can grow their online presence through authentic storytelling — without wasting hours editing or trying to “go viral.”

Together, they unpack:

• How to simplify video production and make it part of your weekly routine
• Which platforms (LinkedIn, TikTok, Instagram, YouTube) work best for your audience
• The three content buckets every post should hit — Educate, Connect, and Promote
• How to repurpose one conversation into 30 days of content
• Turning engagement and DMs into paying clients
• And why “showing up authentically” still beats every algorithm

Whether you’re camera-shy, overwhelmed by editing, or tired of getting zero traction, this episode gives you a repeatable system for creating real business growth through content.

💡 What You’ll Learn

• How to create months of video content in just hours
• The right way to monetize videos and measure ROI
• How to choose the platform your clients actually use
• Daily LinkedIn habits that drive authentic engagement
• Why consistency and authenticity outperform perfection

🔗 Connect with Danny DelVecchio

• LinkedIn: https://www.linkedin.com/in/dannydelvecchio/
• YouTube: https://www.youtube.com/@coachdannyd
• Website: https://coachdannyd.com/
• Instagram: https://www.instagram.com/danny.delvecchio/
  
  

🕒 Episode Timestamps

00:00 — Intro & Danny’s story
05:30 — Why business owners struggle with content
09:15 — The Educate • Connect • Promote framework
14:40 — Choosing the right platform
20:10 — How to batch video content
26:45 — Monetizing your content
33:00 — DM strategies that convert
38:30 — Why consistency is king

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
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3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
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-YOUTUBE: https://youtube.com/@businessownershipsimplified

In this episode of Small Business Pivots, host Michael D. Morrison talks with Molly Ruland, Founder & CEO of Heartcast Media, a Washington D.C.–based full-service podcast production agency now operating from Costa Rica.

Molly shares how small business owners can start, grow, and monetize a podcast the right way — focusing on SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and genuine relationship-driven content instead of chasing downloads.

💡 You’ll learn:
• How to build a podcast that fills your pipeline and creates real connections
• Why SEO and AEO matter more than virality in 2025 and beyond
• How to use long-tail keywords, show notes, and transcripts to get found
• Outsourcing tips that save time and maximize impact
• Monetization strategies that go beyond ads and downloads
• Creative ways to pitch yourself as a guest (think Loom videos + relationship building)

🌍 Molly’s Story: From Washington D.C. to Costa Rica, she built a global agency helping brands and creators launch powerful podcasts without burnout or vanity metrics.

Molly Ruland: Founder & CEO of Heartcast Media

Website: https://www.heartcastmedia.com/

LinkedIn: https://www.linkedin.com/in/heartcastmedia/

YouTube: https://www.youtube.com/@HeartcastMedia/videos

#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #OurBusinessIsHelpingYoursGrow #PodcastGrowth #PodcastSEO #AEOStrategy #HeartcastMedia #MollyRuland #PodcastProduction #PodcastStrategy #PodcastMonetization #PodcastTips #SmallBusinessMarketing #BusinessPodcast #EntrepreneurPodcast #BusinessGrowth #ContentMarketing #DigitalMarketing #RelationshipMarketing #AuthenticContent #SmallBusinessOwner #OklahomaCity #WashingtonDC #CostaRica #Entrepreneurship #BusinessCoaching #OnlineBusinessGrowth #MarketingStrategy #BuildYourEmpire

Support the show

1. Want more resources to grow your business faster?
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2. Want to connect with our Host, Founder & CEO on LinkedIn?
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3. Want professional business coaching with our Host, Founder & CEO?
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4. Want to set up a FREE business consultation with our Host, Founder & CEO?
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-YOUTUBE: https://youtube.com/@businessownershipsimplified

Tired of hearing that cold calling is dead? Patrick William Joyce, CEO of Outboundless, joins Small Business Pivots to debunk the biggest myths in outbound sales and explain why human-to-human calling is still one of the most effective ways to grow a business in 2025.

From his early career as a math teacher in Boston to running a high-performance outbound SDR agency, Patrick shares how he built resilience through rejection, what most businesses get wrong about outbound sales, and why personalization in AI emails doesn’t equal connection.

We dig into:

• Why cold calling still works in the age of AI and automation
• The “95/5 rule” of rejection vs. success in outbound sales
• How early-stage businesses can use outbound to test their market and build pipeline
• Why the sales development role is one of the most important — yet overlooked — in business
• Patrick’s new book, The Illuminati Sales Manifesto, and the truth about personalization myths

If you’re a business owner, entrepreneur, or sales leader who needs qualified conversations that actually convert, this episode is packed with insights to help you break through the noise and generate results.

Patrick Joyce: CEO of Outboundless

Website: https://www.outboundless.com/

LinkedIn: https://www.linkedin.com/in/pwilliamjoyce/

Purchase Book: https://www.amazon.com/dp/B0FH7JC5QQ

#SmallBusinessPivots #MichaelDMorrison #BOSS #OklahomaCity #BusinessPodcast #SmallBusiness #Entrepreneurship #ColdCalling #OutboundSales #B2BSales #LeadGeneration #BusinessGrowth #Outboundless #PatrickJoyce #SalesStrategy

Support the show

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3. Want professional business coaching with our Host, Founder & CEO?
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4. Want to set up a FREE business consultation with our Host, Founder & CEO?
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-YOUTUBE: https://youtube.com/@businessownershipsimplified

In this episode of Small Business Pivots, host Michael D. Morrison, Founder & CEO of BOSS, sits down with Kristi Chaves, a seasoned business coach with over 11 years of experience helping service-based entrepreneurs grow and scale online the non-conventional way.

Kristi shares her journey of building her business organically without the “corporate safety net,” focusing on client retention, transformational coaching, and marketing that plays to your strengths. From overcoming mindset blocks to designing a business that aligns with your lifestyle, Kristi breaks down what it really takes to scale sustainably—without burnout, rigid rules, or chasing unrealistic revenue promises.

You’ll discover:

• Why clarity about your life vision is the foundation of business growth
• The early mistakes that kept Kristi “stuck” and how she broke through
• The role of mindset, nervous system regulation, and resilience in business success
• How to market to your strengths instead of forcing cookie-cutter strategies
• Practical insights for service-based business owners ready to scale beyond referrals

Whether you’re just starting out or feeling stuck after years in business, this conversation will give you a fresh perspective on creating a business that not only makes money but also supports the lifestyle you truly want.

📌 Small Business Pivots is ranked in the Top 10% of podcasts globally. Subscribe now for authentic conversations with entrepreneurs and experts who know the struggles and share the solutions.

Kristi Chaves: Business Coach

Website: https://kristichaves.com/

Instagram: https://www.instagram.com/kristichaves/

#SmallBusiness #Entrepreneurship #BusinessGrowth #BusinessCoaching #KristiChaves #SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #ServiceBasedBusiness #ScalingBusiness #MindsetMatters #EntrepreneurMindset #OnlineBusinessCoach #BusinessStrategy #BusinessLoansWithSupport #GrowYourBusiness #CoachingForEntrepreneurs #WestCoastBusinessCoach

Support the show

1. Want more resources to grow your business faster?
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3. Want professional business coaching with our Host, Founder & CEO?
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4. Want to set up a FREE business consultation with our Host, Founder & CEO?
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-YOUTUBE: https://youtube.com/@businessownershipsimplified

Small Business Pivots with Michael D. Morrison welcomes Tania P. Brown, a Job Exit Strategist from Lawrenceville, Georgia, who helps women over 40 build a confident path from corporate life to self-employment freedom.

In this inspiring episode, Tania shares her journey from growing up in Brooklyn, to military service, to financial services, and ultimately into entrepreneurship. She breaks down:
✅ Why financial strategy is the key to leaving your 9 to 5 without going broke
✅ The difference between what clients need and what they want when starting a business
✅ How toxic corporate experiences can follow you unless you heal before launching your business
✅ Practical boundaries and time-blocking tips that keep entrepreneurs focused and balanced
✅ Why hope, confidence, and clarity matter more than hype when planning your leap into business

If you’ve ever wondered how to quit your job, build a financial exit plan, and create a business that lights you up—this episode is for you.

Ranked in the top 10% of podcasts globally, Small Business Pivots brings you the raw stories and strategies from entrepreneurs who’ve been in your shoes.

Tania P. Brown: Founder & CEO of Tania P. Brown Services, Job Exit Strategist

Website: https://www.taniapbrown.com/

LinkedIn: https://www.linkedin.com/in/taniapellewbrown/

Blog: https://www.taniapbrown.com/blog

#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessLoans #BusinessCoaching #AtlantaBusiness #GeorgiaEntrepreneurs #WomenInBusiness #JobExitStrategist #SelfEmploymentFreedom #CorporateEscape #EntrepreneurJourney #BusinessGrowth #SmallBusinessPodcast #WomenOver40 #QuitYour9to5 #AtlantaPodcast #BusinessOwnershipSimplified #OklahomaCityPodcast

Support the show

1. Want more resources to grow your business faster?
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3. Want professional business coaching with our Host, Founder & CEO?
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4. Want to set up a FREE business consultation with our Host, Founder & CEO?
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-YOUTUBE: https://youtube.com/@businessownershipsimplified

What does it really take to adapt in business when the rules keep changing?
In this episode of Small Business Pivots, host Michael D. Morrison sits down with Dave Burnett, founder of AOK Marketing and PromotionalProducts.com, to unpack 27 years of entrepreneurial lessons in sales, marketing, and digital pivots.

From handing out free samples for Bacardi in college to building one of Canada’s most recognized SEO and digital marketing firms, Dave reveals:

• How to spot the exact moment you need to pivot in business.
• The five stages of customer awareness—and why most businesses fail at the first step.
• What SEO for AI really means and how search is fragmenting beyond Google.
• Why adapting faster than your competition is the only way to survive shifting markets.

Whether you’re a small business owner just starting out or running a multi-million-dollar company, this conversation will show you how to create awareness, stay relevant, and actually get found in today’s noisy, AI-driven world.

Ranked in the top 10% of podcasts globally, Small Business Pivots brings you the raw stories and strategies from entrepreneurs who’ve been in your shoes.

Dave Burnett: Founder & CEO of AOK Marketing

Website: https://aokmarketing.com/

LinkedIn: https://www.linkedin.com/in/davebburnett/

Blog: https://aokmarketing.com/blog

Podcast: https://aokmarketing.com/learningcenter/podcast/

#SmallBusinessPivots #MichaelDMorrison #BOSS #OklahomaCity #BusinessGrowth #Entrepreneurship #BusinessPodcast #SEO #MarketingStrategy #DaveBurnett #AOKMarketing #SmallBusinessMarketing #DigitalMarketing #SEOforAI #BusinessAdaptability #MarketingTips #BusinessCoaching #CustomerAwareness #SalesGrowth #EntrepreneurPodcast #MarketingPivot #AIinMarketing #SearchOptimization #ContentMarketing #SocialMediaMarketing #BusinessSuccess

Support the show

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3. Want professional business coaching with our Host, Founder & CEO?
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-YOUTUBE: https://youtube.com/@businessownershipsimplified

What if your business decisions weren’t based on gut feelings or bank balances—but on clear daily insight?

In this episode of Small Business Pivots, entrepreneur Leigh Angman introduces the SPRUCTIS Framework—eight pillars (systems, processes, redundancy, urgency, communication, technology, integrity, and sales) designed to help small and medium-sized businesses turn insight into action.

Leigh shares:

• How he transformed a struggling restaurant into a $6M operation using simple Google Sheets systems
• Why tracking daily sales is the single most powerful habit for owners
• The mindset shift he calls “delusional optimism (done right)” and how it fuels resilience
• Practical ways to build redundancy, urgency, and communication into your company culture

Whether you’re running a $250K shop or a $15M company, Leigh’s lessons prove that clarity, systems, and mindset—not luck—drive sustainable success.

Resources:

Leigh Angman: Founder of Mondofi Media, Managing Director of BC Frontier Housing Society, Director of Gentle Earth Products, President of Peak Hospitality, Director of HumanBeam Technologies

Website: https://spructis.com/

LinkedIn: https://www.linkedin.com/in/leigh-angman/

Instagram: https://www.instagram.com/leighangman/

#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessLoans #BusinessCoaching #OurBusinessIsHelpingYoursGrow #OklahomaCity #LeighAngman #SPRUCTIS #FromInsightToAction #SmallBusinessGrowth #KnowYourNumbers #GoogleSheets #SystemsAndProcesses #EntrepreneurMindset #Sales #Redundancy #Urgency #Communication #Technology #Integrity

Support the show

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3. Want professional business coaching with our Host, Founder & CEO?
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