Are you trapped doing the work in your business instead of on it? In this episode of Small Business Pivots, host Michael Morrison welcomes business systems expert Allison Bridges, founder of Experts Only, to unpack how service-based business owners can finally build a business that grows without you.

With over 20 years and 46,000 hours in the trenches, Allison shares why trading time for money doesn’t scale, how to create your secret-sauce system, and the exact tools and frameworks you can implement this week to avoid burnout and turn your business into a freedom machine.

We dive into:

• The system mindset vs. the founder-doer trap
• Where to start when you don’t even know where your SOPs begin
• How to store and deploy your systems for maximum impact
• Choosing your version of success and designing your business around life (not the other way around)

Whether you're a doctor-turned-entrepreneur, running a field-service business, or simply ready to scale, you’ll walk away with actionable steps to stop being the business and start owning the business.

Connect with Allison Bridges

• LinkedIn: https://www.linkedin.com/in/expertsonlyallisonbridges/
• Instagram: https://www.instagram.com/expertsonlyconsulting
• Website: https://expertsonlyconsulting.com/

Show Notes Summary (Bullet + Timestamps):

00:00 – 02:30 – Introduction: Allison Bridges sets the stage — 20 years, 46,000 hours, fascinated by systems.
02:30 – 08:00 – Allison’s upbringing: serial entrepreneur since age 10, multi-sport athlete, corporate roles, and the shift to being truly “unemployable”.
08:00 – 15:00 – The big trap: You are the business. Why that kills scalability and what to do instead.
15:00 – 23:00 – Defining burnout and success: It’s unique to you, not a generic checklist. Designing your business around life.
23:00 – 33:00 – Where to start when there are no Systems: Allison’s guest-situation working with a 30-year business that never had SOPs. Her approach: Grab your phone, voice record, build SOP bank.
33:00 – 40:00 – Storage & rollout of systems: binder vs. online knowledge-base; leveraging tools like ChatGPT, Loom, ManyChat for automation & training.
40:00 – 50:00 – Proprietary secret-sauce: If you don’t have something unique, you’re in the sea of sameness. How to claim your edge and document it.
50:00 – 58:00 – Full-circle: Allison’s services explained, how to connect with her, and one last actionable tip: “You miss 100% of the shots you don’t take.”
58:00 – end – Wrap-up & closing.

Allison Bridges is the founder of Experts Only Consulting and owner of a children’s athletics franchise. With 20+ years in entrepreneurship and 46,000+ hours logged, she has built, scaled, sold and consulted in numerous service-based industries, including med-spa, construction and franchise rollout.

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

-WEBSITE: https://www.michaeldmorrison.com/

-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

-YOUTUBE: https://youtube.com/@businessownershipsimplified

Struggling to keep up with content creation? Learn how to make video content easy — and profitable — without becoming a full-time influencer.

In this episode, Michael Morrison and Danny DelVecchio dive into video content strategy for small businesses and how to monetize authentic video content to grow online without burning out.

In this episode of Small Business Pivots, host Michael Morrison, Founder & CEO of BOSS | Business Ownership Simplified for Success, sits down with Danny DelVecchio, founder of Video on Easy Mode and creator of the Free Business School podcast.

After twenty years in sales, Danny quit his corporate job, moved states, and built a multi-six-figure business helping founders turn video content into clients. He shares how small business owners can grow their online presence through authentic storytelling — without wasting hours editing or trying to “go viral.”

Together, they unpack:

• How to simplify video production and make it part of your weekly routine
• Which platforms (LinkedIn, TikTok, Instagram, YouTube) work best for your audience
• The three content buckets every post should hit — Educate, Connect, and Promote
• How to repurpose one conversation into 30 days of content
• Turning engagement and DMs into paying clients
• And why “showing up authentically” still beats every algorithm

Whether you’re camera-shy, overwhelmed by editing, or tired of getting zero traction, this episode gives you a repeatable system for creating real business growth through content.

💡 What You’ll Learn

• How to create months of video content in just hours
• The right way to monetize videos and measure ROI
• How to choose the platform your clients actually use
• Daily LinkedIn habits that drive authentic engagement
• Why consistency and authenticity outperform perfection

🔗 Connect with Danny DelVecchio

• LinkedIn: https://www.linkedin.com/in/dannydelvecchio/
• YouTube: https://www.youtube.com/@coachdannyd
• Website: https://coachdannyd.com/
• Instagram: https://www.instagram.com/danny.delvecchio/
  
  

🕒 Episode Timestamps

00:00 — Intro & Danny’s story
05:30 — Why business owners struggle with content
09:15 — The Educate • Connect • Promote framework
14:40 — Choosing the right platform
20:10 — How to batch video content
26:45 — Monetizing your content
33:00 — DM strategies that convert
38:30 — Why consistency is king

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

-WEBSITE: https://www.michaeldmorrison.com/

-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

-YOUTUBE: https://youtube.com/@businessownershipsimplified

In this episode of Small Business Pivots, host Michael D. Morrison talks with Molly Ruland, Founder & CEO of Heartcast Media, a Washington D.C.–based full-service podcast production agency now operating from Costa Rica.

Molly shares how small business owners can start, grow, and monetize a podcast the right way — focusing on SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and genuine relationship-driven content instead of chasing downloads.

💡 You’ll learn:
• How to build a podcast that fills your pipeline and creates real connections
• Why SEO and AEO matter more than virality in 2025 and beyond
• How to use long-tail keywords, show notes, and transcripts to get found
• Outsourcing tips that save time and maximize impact
• Monetization strategies that go beyond ads and downloads
• Creative ways to pitch yourself as a guest (think Loom videos + relationship building)

🌍 Molly’s Story: From Washington D.C. to Costa Rica, she built a global agency helping brands and creators launch powerful podcasts without burnout or vanity metrics.

Molly Ruland: Founder & CEO of Heartcast Media

Website: https://www.heartcastmedia.com/

LinkedIn: https://www.linkedin.com/in/heartcastmedia/

YouTube: https://www.youtube.com/@HeartcastMedia/videos

#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #OurBusinessIsHelpingYoursGrow #PodcastGrowth #PodcastSEO #AEOStrategy #HeartcastMedia #MollyRuland #PodcastProduction #PodcastStrategy #PodcastMonetization #PodcastTips #SmallBusinessMarketing #BusinessPodcast #EntrepreneurPodcast #BusinessGrowth #ContentMarketing #DigitalMarketing #RelationshipMarketing #AuthenticContent #SmallBusinessOwner #OklahomaCity #WashingtonDC #CostaRica #Entrepreneurship #BusinessCoaching #OnlineBusinessGrowth #MarketingStrategy #BuildYourEmpire

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

-WEBSITE: https://www.michaeldmorrison.com/

-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

-YOUTUBE: https://youtube.com/@businessownershipsimplified