AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.

In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders.

For years, we’ve heard that “AI is coming.” But now, it’s here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly following suit. This is the dawn of a new era — and Gloria shares why PR is no longer optional if you want to be found, trusted, and recommended by AI.

If you’re a product-based founder or small business owner, this episode will show you why earned media (not ads or followers) is the key to showing up in AI search results — and why the next few months represent a golden window of opportunity to claim your spot.

Why You Can’t Wait to Do PR

The AI revolution is moving fast — faster than anyone expected. ChatGPT already integrates in-app shopping with 800+ million users globally.
That means:
🧠 AI is already deciding which brands to surface and recommend.
📈 If you’re not featured in credible media right now, your competitors will take those trust signals — and it’ll be much harder to dislodge them later.

Gloria explains that PR is how you feed the AI machine — by giving algorithms structured, credible data from trusted media sources that signal your brand’s authority.

The Power of Trust Signals in the Age of AI

AI platforms like ChatGPT, Google, and Amazon are now pulling data from third-party media — not ads.
That’s great news for small business founders, because:
✅ You can’t buy your way into AI recommendations right now.
✅ Media features level the playing field between small brands and big corporations.
✅ Every earned feature becomes part of your brand’s digital DNA — the “trust layer” that AI reads when deciding who to recommend.

PR doesn’t disappear after 24 hours like a social post or ad campaign — it compounds. Each media mention reinforces your credibility and ripples across search engines, social platforms, and now, AI ecosystems.

How PR Fuels Every Algorithm

When you earn press coverage — a podcast, a blog, a gift guide — you’re not just building awareness. You’re creating structured, verifiable data that fuels AI and search algorithms across:

• ChatGPT
• Google Search
• Meta
• Amazon

Every credible feature increases your visibility everywhere else.

Why Now Is the Golden Window for Small Businesses

Gloria calls this moment a once-in-a-generation opportunity for founders. Before paid placements and large brands flood the space, you can still win with credibility — not budget.

Media mentions today will help AI “learn” who to trust and recommend tomorrow. Once those trust signals are embedded, they’re nearly impossible to replace.

PR Is the New SEO

Gloria predicts that PR will soon replace traditional SEO as the main driver of visibility.
She’s living proof: without spending on SEO or ads, her 100+ podcast features and media appearances have made her the #1 small business PR expert according to AI — all thanks to the power of earned trust signals.

The Small Business Advantage: Simplicity and Speed

Inside the Get Featured Accelerator, Gloria gives founders:
💡 Copy-and-paste ChatGPT prompts that do the brainstorming and pitch writing for you
💡 Daily curated PR opportunities
💡 A media database of journalists you can contact right away

Even if you don’t make your own products (like subscription box founders), you can still get featured — repeatedly — in year-round gift guides and trend roundups.

In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners.

Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from top outlets—is now more powerful than ever in helping AI recommend your brand.

If you want to future-proof your business in the age of ChatGPT and Perplexity, this episode is your roadmap.

Why AI Visibility Is the New PR Metric

Gloria explains why being discoverable inside AI is now the ultimate growth lever. If your brand isn’t showing up in AI search results, you’re invisible to millions of potential customers.

She shares how she herself became the top result for “#1 small business PR coach” on AI platforms—without spending a dime on SEO—just by using strategic PR visibility and consistent pitching.

How to Use AI Tools to Get Featured Faster

Gloria reveals her go-to workflow for writing and researching the perfect pitch using Perplexity and ChatGPT—and how founders can land press features in under five minutes.

Tools and tactics she covers:

• Perplexity: for real-time journalist research and trend insights
• ChatGPT or Claude: for refining your final pitch copy
• The CPR Method: Gloria’s proven formula for pitching with Credibility, Point of View, and Relevance

The Evergreen PR System That Feeds Your SEO

PR isn’t one-and-done. Gloria shares how one feature can be turned into dozens of content pieces—newsletters, reels, blog posts, and backlinks that strengthen your SEO and AI ranking.

She breaks down how founders can create an interconnected web of links through:
✅ Media pages showcasing features
✅ Repurposed podcast interviews
✅ Press releases indexed on Google

Final Takeaway

PR is no longer just about getting featured—it’s about being found.

To win in the age of AI search, you need:
✅ Consistent, earned visibility
✅ Updated content across all platforms
✅ A clear, unified brand story

When AI knows who you are, your customers will too.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!

In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout.

This isn’t just a name change. It’s a complete upgrade in messaging, strategy, and support—rooted in Gloria’s journey of shedding “marketing shoulds” and embracing authenticity, community, and values-based PR.

Why Gloria Retired the PR Starter Pack

After helping hundreds of small business owners land millions of views, Gloria realized the old model no longer aligned. The new Get Featured Accelerator gives founders the access, clarity, and psychological safety they need to confidently pitch—and get featured—on outlets like Forbes, Marie Claire, and The New York Times.

The Role of AI in PR (and Why Time-Strapped Founders Need It)

PR doesn’t have to take hours. With AI integrations, founders can now generate data-backed angles and send relevant pitches in under 15 minutes a day. That’s less time than doomscrolling Instagram—and it works. One founder landed 6 features in just 30 days.

Why Authentic Messaging Matters More Than Ever

Gloria shares how she stopped assimilating into old-school marketing tactics—like fake urgency, “spray-and-pray” pitches, and neutral messaging—and began boldly stating her values (and what she rejects). The result? A community built on belonging, trust, and real human connection.

What Founders Will Get Inside the Get Featured Accelerator

• Daily curated PR opportunities delivered straight to your inbox
• AI-powered tools to help you pitch with confidence
• Direct coaching and unlimited support from Gloria herself (no faceless team of coaches)
• A safe, diverse, values-first community of product-based founders
• Proven systems to land year-round press in gift guides, podcasts, and national outlets
  
  

Final Takeaway

You don’t need to overspend on ads, agencies, or samples to get featured. What you need is:
✅ A bold, clear message
✅ Tools that save you time
✅ A repeatable, human-first system

The PR Starter Pack era is over. Welcome to the Get Featured Accelerator—where unapologetic founders get press on their own terms.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!

In this episode of the Gloria Chou PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition.

We’re in what I call the holy trifecta—gift guide season, the rise of AI-driven product recommendations, and the explosion of free, easy-to-use AI tools that make PR faster than ever.

If you’re a product-based founder who wants to ride this wave and finally get featured without expensive agencies or endless hours of pitching, this episode breaks it all down.

The Holy Trifecta: Why This Window Won’t Last

Gift guides are evergreen. AI search is exploding. And AI tools have lowered the barrier to entry for small businesses. Put these three forces together, and you have the most powerful PR opportunity in years.

The 3 AI Tools I Use Every Day for PR

Forget shiny-object overload. I go deep with just three:

• Perplexity → my go-to research brain for real-time insights, competitor analysis, and gift guide discovery
• Claude → my authentic marketing brain for writing compelling emails, captions, and sales pages in my own voice
• ChatGPT → my Swiss army knife for synthesis, quick pitches, charts, and repurposing

Why Perplexity Is a PR Game-Changer

Instead of staring at a blank screen, Perplexity gives you instant angles journalists actually care about—pop culture, trends, and consumer insights. It even shows you where your competitors have been featured so you can pitch smarter.

Claude: Your Marketing Brain That Writes Like You

Claude helps me write polarizing, authentic emails that spark real conversation—something my old $3,000/month CMO couldn’t do. With “project knowledge,” you can train it to sound exactly like you and even use it as a personal assistant for email and calendar management.

ChatGPT: The Swiss Army Knife Every Founder Needs

From reworking pitches into journalist-friendly copy to summarizing books and podcasts into action steps, ChatGPT saves hours every week. It’s not fancy—it’s functional.

The Final Takeaway

AI is no longer optional for small business PR—it’s your ticket to getting featured, building SEO, and staying ahead of the curve.

What you need is:

✅ A simple, streamlined AI tech stack

✅ The right angles that tie into trends and gift guides

✅ Consistency before the golden window closes

If you’ve been waiting for the “right time” to start pitching, this is it.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!

In this episode of the Gloria Chou PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency.

We’re talking about gift guides, AI search visibility, and free PR tools that make pitching faster and easier than ever. If you’ve been waiting for the right moment to start PR, this is it.

Whether you’re a product-based founder, a one-person shop, or a busy parent building a brand, this episode shows you how to get featured in national media with zero ad spend.

Why Gift Guides Are the #1 Way to Get Featured in Q4

Gift guides aren’t just for Christmas. Editors are actively building guides for every season—Valentine’s Day, Mother’s Day, Graduation, Back-to-School, and beyond.

By getting your product into these articles, you’re meeting customers where they’re already primed to buy. Even better? Gift guides give you lasting SEO that outlives paid ads and Instagram posts.

How AI Search Is Creating a PR Gold Rush

More consumers are turning to ChatGPT and AI search tools for product recommendations. That means if your brand shows up in credible media, you’re signaling to AI that you’re trustworthy and relevant.

This window won’t last forever—founders who act now can dominate search before the market gets saturated.

Free and Accessible PR Tools Every Founder Should Use

You don’t need a $5K/month PR agency to get results. In this episode, I share how small business owners are using tools like:

• Perplexity.ai → to uncover real-time trends and angles journalists care about
• ChatGPT → to fine-tune pitches into clear, concise stories
• Email + LinkedIn → to reach editors directly, no insider contacts required
  
  

Avoid These Costly PR Mistakes

You don’t need to:

• Send out tons of free samples
• Write vague, one-size-fits-all pitches
• Wait for the “perfect” time to start

Instead, focus on clarity, relationships, and consistency.

The CPR Method: Your PR Roadmap

I walk you through my signature CPR Method, a framework that helps founders land not only media coverage but also wholesale opportunities.

CPR =
C: Credibility → your story and why you’re legit
P: Point of View → your unique angle
R: Relevance → why now, why this outlet

Final Takeaway

This is the most powerful moment in the last 10 years to start pitching your business. You don’t need ads, agencies, or huge budgets.

What you do need is:
✅ A clear message
✅ A relationship-first approach
✅ A repeatable system

If other small businesses can land BuzzFeed, Refinery29, and Vogue, you can too.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!

In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples.

If you’re a product-based business owner, maker, or subscription box founder looking for cost-free press opportunities, this episode is your step-by-step guide to landing coverage in holiday gift guides, seasonal roundups, and national publications like Forbes, Elle, and The New York Post.

The Best Time to Pitch Gift Guides

Timing is everything. Learn exactly when to pitch for:

• Holiday gift guides (Q4, Black Friday, Cyber Monday)
• Valentine’s Day gift guides
• Mother’s Day gift guides
• Print vs. digital media timelines
  
  

Do You Have to Send Samples?

Not always. I share when journalists actually want samples, when they don’t, and how to avoid wasting money on free product giveaways. You’ll also hear creative sample alternatives for luxury products, handmade goods, or high-cost items.

How to Choose Which Product to Pitch

Stop sending your whole catalog! Discover how to:

• Pitch 1–2 best sellers journalists actually want to feature
• Match your pitch to seasonal trends and occasions
• Leverage limited-time collaborations and bundles for maximum press
  
  

Why Curated Boxes and Retailers Can Get Featured Too

You don’t need to manufacture your own products to get press. Subscription boxes and curators are landing features in Apartment Therapy, Forbes, Brit+Co, and more—I’ll share exactly how they do it.

Breaking Through PR Myths & Limiting Beliefs

Think you need:
❌ A perfect website?
❌ Hundreds of customer testimonials?
❌ A massive social media following?
Think again. I’ll show you why journalists care more about seasonal relevance, story, and uniqueness than vanity metrics.

Final Takeaway

Gift guides aren’t just for the holidays—they’re a year-round PR strategy that can boost sales, SEO, and brand credibility. Everything you want in your business is on the other side of pressing “send.”

You don’t need a PR agency or a five-figure ad budget. What you need is:
✅ A clear, relevant pitch
✅ Consistency and follow-up
✅ The courage to start now

✨ If you’re serious about getting your products featured in holiday gift guides and top media outlets, this episode is your roadmap.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!

What if the very thing holding your business back isn’t strategy or followers—but the fear of being seen? In this episode of the Gloria Chou PR Podcast, I sit down with Stacey Brass-Russell—Broadway performer turned transformational business coach and host of Passionate & Prosperous. With a career spanning show business, yoga, and entrepreneurship, Stacey has mastered the art of showing up unapologetically and teaching others how to do the same.

We dig into what it really takes to sell without feeling salesy, why confidence is a muscle you can build, and how to stop worrying about what everyone else thinks. If you’ve ever hesitated to press “send” on that pitch, this conversation is your permission slip to shine.

How Do You Sell Without Feeling “Salesy”?

Stacey breaks down the difference between bro-marketer tactics and authentic selling. Instead of cold DMs and pushy tactics, she shares how to build real relationships and show up in service of your audience—so selling feels natural, not cringe.

What If You’re Afraid of Rejection?

Rejection isn’t just part of the game—it’s proof you’re actually playing. Stacey explains why she encourages her clients to collect rejections as a measure of progress and why your job isn’t to convince everyone, but to find the right ones.

The One Habit That Builds Confidence in Business

Confidence doesn’t just show up. Stacey reveals the daily mindset practices—affirmations, reframing, and radical permission—that fuel resilience and visibility.

Personal Outreach: The Most Overlooked Sales Strategy

Forget obsessing over Instagram. Stacey makes the case for direct, human connection as the #1 activity that moves the needle in your business.

Why Nobody’s Thinking About You (and That’s a Good Thing)

One of Stacey’s most freeing insights: people aren’t scrutinizing your every move. In fact, most of the time, they’re not thinking about you at all. That’s why volume and consistency in outreach, pitching, and posting matter more than perfection.

✅ Final Takeaway: You don’t need to master every marketing hack or wait for the perfect pitch. What you need is:

• A daily practice that builds confidence and resilience
• The courage to connect directly with people
• The willingness to be visible, imperfectly

When you stop worrying about what everyone else thinks and start leading with service, you’ll unlock the kind of authentic visibility that grows your business.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!

In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully seen for their genius.

John shares his journey as an immigrant and Asian-Canadian entrepreneur navigating assimilation, self-promotion, and the pressure to “blend in.” What started as burnout and even a health scare led him to redefine what belonging and authenticity mean in business.

If you’ve ever struggled with imposter syndrome, self-doubt, or the fear of standing out, this episode will give you a framework for showing up unapologetically.

From Assimilation to Authenticity in Business

John unpacks the difference between assimilation and integration, and why hiding cultural identity comes at the cost of creativity, confidence, and long-term success.

Why Belonging is a Business Strategy

Belonging isn’t just something we seek—it’s something we create. John explains how building spaces of belonging can transform the way we market, lead, and connect with our communities.

How Shame and “Shoulds” Sabotage Growth

Shame often hides in subtle habits like “mitigating language” (“I’m just…” or “I only…”). John reveals how these unconscious patterns keep entrepreneurs small and how a simple “mitigation audit” can shift you into assertiveness.

Tools and Practices to Build Confidence and Visibility

• The “I will finally be enough when…” exercise to uncover limiting beliefs
• A Mitigation Audit for spotting apologetic language in your emails and pitches
• Gloria’s CPR Method (Credibility, Point of View, Relevance) to craft clear, authentic PR messaging
  
  

Final Takeaway

Your business cannot thrive if you don’t believe you deserve to be seen. Whether you’re an immigrant, woman of color, neurodivergent founder, or simply someone who has felt “not enough,” this episode reminds you that your story is your superpower.

From burnout to Big Asian Energy—John’s journey shows it’s possible for you, too.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!