In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront.

While many small business owners are still focused on social media, blogs, or SEO, Gloria explains how AI tools like ChatGPT and Perplexity actually decide which brands to recommend—and why most businesses are invisible to buyers as a result.

What You’ll Learn

✔️ Where AI actually pulls its information from
✔️ Why earned media (PR, editorials, podcasts) dominates AI citations
✔️ The real data behind AI visibility (based on Muck Rack analysis)
✔️ Why ads, social media, and blogs are losing impact

How Each Channel Ranks for AI Visibility

🏆 Editorial Media (10/10) – highest trust and citation potential
📢 Press Releases (9/10) – structured data AI loves and scales
💬 Reddit (7/10) – strong for real conversations but easy to game
📝 Blogs (5–6/10) – useful for SEO but less trusted by AI
📱 Social Media (3–4/10) – fast-moving, low citation value

Key Insight

AI doesn’t trust what you say about yourself—it trusts what others say about you.

That means press features, gift guides, podcasts, and third-party validation are now the strongest drivers of visibility, authority, and ultimately sales in the AI era.

Strategic Takeaways

→ Why PR is now the foundation—not an add-on
→ How to combine press releases + editorial pitching for maximum visibility
→ Where to focus your time for highest ROI in 2026
→ How to build a layered strategy across PR, Reddit, blogs, and social

If you’ve been posting consistently but still feel invisible, this episode will show you what actually moves the needle—and how to position your brand to be recommended by AI, not ignored.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

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In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.

While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business.

What Makes This Different

✔️ Not just writing—AI that completes tasks for you
✔️ Connects to your tools (Drive, Airtable, Calendar)
✔️ Analyzes data, workflows, and customer behavior
✔️ Works like a digital team, not just a chatbot

The 4 Roles It Replaces

📊 Social Media + Marketing Ops (analyzes content, finds leads)
📈 Sales Manager (preps calls + drafts follow-ups)
📅 Executive Assistant (calendar, emails, organization)
📉 Data Analyst (tracks sales, retention, insights)

How She Uses AI Tools Together

→ Perplexity for research and PR trends
→ ChatGPT for brainstorming and writing
→ Claude Cowork for execution and automation

Key Takeaways

Why AI is no longer optional
How to replace repetitive tasks
Why execution—not information—is the real advantage

If you’ve felt overwhelmed by AI, this episode shows how to simplify it—and use it to scale without hiring a big team.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities.

Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guides right up until the holiday, meaning brands with fast shipping and relevant products still have opportunities to be featured.

In this episode you'll learn:

• How to pitch Mother’s Day gift guides
• How to position your product for seasonal PR
• The subject line strategy editors actually open
• Why sending fewer product options increases your chances
• How to use AI tools like Perplexity to find PR angles and trends

PR is becoming even more important as AI tools like ChatGPT, Perplexity, and Gemini increasingly recommend brands based on trusted third-party sources like media coverage. That means getting featured in gift guides and articles is now one of the most powerful ways to increase visibility online.

Resources Mentioned

Free PR Training
https://gloriachoupr.com/masterclass

Join the Small Biz PR Pros Facebook Group
https://www.facebook.com/groups/428633254951941

DM PITCH on Instagram @gloriachoupr to get a free pitching resource.