AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.

In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders.

For years, we’ve heard that “AI is coming.” But now, it’s here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly following suit. This is the dawn of a new era — and Gloria shares why PR is no longer optional if you want to be found, trusted, and recommended by AI.

If you’re a product-based founder or small business owner, this episode will show you why earned media (not ads or followers) is the key to showing up in AI search results — and why the next few months represent a golden window of opportunity to claim your spot.

Why You Can’t Wait to Do PR

The AI revolution is moving fast — faster than anyone expected. ChatGPT already integrates in-app shopping with 800+ million users globally.
That means:
🧠 AI is already deciding which brands to surface and recommend.
📈 If you’re not featured in credible media right now, your competitors will take those trust signals — and it’ll be much harder to dislodge them later.

Gloria explains that PR is how you feed the AI machine — by giving algorithms structured, credible data from trusted media sources that signal your brand’s authority.

The Power of Trust Signals in the Age of AI

AI platforms like ChatGPT, Google, and Amazon are now pulling data from third-party media — not ads.
That’s great news for small business founders, because:
✅ You can’t buy your way into AI recommendations right now.
✅ Media features level the playing field between small brands and big corporations.
✅ Every earned feature becomes part of your brand’s digital DNA — the “trust layer” that AI reads when deciding who to recommend.

PR doesn’t disappear after 24 hours like a social post or ad campaign — it compounds. Each media mention reinforces your credibility and ripples across search engines, social platforms, and now, AI ecosystems.

How PR Fuels Every Algorithm

When you earn press coverage — a podcast, a blog, a gift guide — you’re not just building awareness. You’re creating structured, verifiable data that fuels AI and search algorithms across:

• ChatGPT
• Google Search
• Meta
• Amazon

Every credible feature increases your visibility everywhere else.

Why Now Is the Golden Window for Small Businesses

Gloria calls this moment a once-in-a-generation opportunity for founders. Before paid placements and large brands flood the space, you can still win with credibility — not budget.

Media mentions today will help AI “learn” who to trust and recommend tomorrow. Once those trust signals are embedded, they’re nearly impossible to replace.

PR Is the New SEO

Gloria predicts that PR will soon replace traditional SEO as the main driver of visibility.
She’s living proof: without spending on SEO or ads, her 100+ podcast features and media appearances have made her the #1 small business PR expert according to AI — all thanks to the power of earned trust signals.

The Small Business Advantage: Simplicity and Speed

Inside the Get Featured Accelerator, Gloria gives founders:
💡 Copy-and-paste ChatGPT prompts that do the brainstorming and pitch writing for you
💡 Daily curated PR opportunities
💡 A media database of journalists you can contact right away

Even if you don’t make your own products (like subscription box founders), you can still get featured — repeatedly — in year-round gift guides and trend roundups.

In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners.

Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from top outlets—is now more powerful than ever in helping AI recommend your brand.

If you want to future-proof your business in the age of ChatGPT and Perplexity, this episode is your roadmap.

Why AI Visibility Is the New PR Metric

Gloria explains why being discoverable inside AI is now the ultimate growth lever. If your brand isn’t showing up in AI search results, you’re invisible to millions of potential customers.

She shares how she herself became the top result for “#1 small business PR coach” on AI platforms—without spending a dime on SEO—just by using strategic PR visibility and consistent pitching.

How to Use AI Tools to Get Featured Faster

Gloria reveals her go-to workflow for writing and researching the perfect pitch using Perplexity and ChatGPT—and how founders can land press features in under five minutes.

Tools and tactics she covers:

• Perplexity: for real-time journalist research and trend insights
• ChatGPT or Claude: for refining your final pitch copy
• The CPR Method: Gloria’s proven formula for pitching with Credibility, Point of View, and Relevance

The Evergreen PR System That Feeds Your SEO

PR isn’t one-and-done. Gloria shares how one feature can be turned into dozens of content pieces—newsletters, reels, blog posts, and backlinks that strengthen your SEO and AI ranking.

She breaks down how founders can create an interconnected web of links through:
✅ Media pages showcasing features
✅ Repurposed podcast interviews
✅ Press releases indexed on Google

Final Takeaway

PR is no longer just about getting featured—it’s about being found.

To win in the age of AI search, you need:
✅ Consistent, earned visibility
✅ Updated content across all platforms
✅ A clear, unified brand story

When AI knows who you are, your customers will too.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!

In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout.

This isn’t just a name change. It’s a complete upgrade in messaging, strategy, and support—rooted in Gloria’s journey of shedding “marketing shoulds” and embracing authenticity, community, and values-based PR.

Why Gloria Retired the PR Starter Pack

After helping hundreds of small business owners land millions of views, Gloria realized the old model no longer aligned. The new Get Featured Accelerator gives founders the access, clarity, and psychological safety they need to confidently pitch—and get featured—on outlets like Forbes, Marie Claire, and The New York Times.

The Role of AI in PR (and Why Time-Strapped Founders Need It)

PR doesn’t have to take hours. With AI integrations, founders can now generate data-backed angles and send relevant pitches in under 15 minutes a day. That’s less time than doomscrolling Instagram—and it works. One founder landed 6 features in just 30 days.

Why Authentic Messaging Matters More Than Ever

Gloria shares how she stopped assimilating into old-school marketing tactics—like fake urgency, “spray-and-pray” pitches, and neutral messaging—and began boldly stating her values (and what she rejects). The result? A community built on belonging, trust, and real human connection.

What Founders Will Get Inside the Get Featured Accelerator

• Daily curated PR opportunities delivered straight to your inbox
• AI-powered tools to help you pitch with confidence
• Direct coaching and unlimited support from Gloria herself (no faceless team of coaches)
• A safe, diverse, values-first community of product-based founders
• Proven systems to land year-round press in gift guides, podcasts, and national outlets
  
  

Final Takeaway

You don’t need to overspend on ads, agencies, or samples to get featured. What you need is:
✅ A bold, clear message
✅ Tools that save you time
✅ A repeatable, human-first system

The PR Starter Pack era is over. Welcome to the Get Featured Accelerator—where unapologetic founders get press on their own terms.

www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!