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In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech.

In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters.

• What is digital minimalism?
• How to be more intentional with technology and make impactful changes as we switch from digital to analog MORE often
• How can entrepreneurs and creators find a balance between "showing up" and marketing themselves online and creating digital boundaries?
• What are the benefits of a screen-free day?
• Tips and tricks for your own screen-free challenge
• Join ME and Kelsey on Sunday, February 1st for the next Sunday Screen-Free Challenge
• And MORE!

Resources & Links Mentioned

Amy Bolduc's Grounded in Maine Podcast Episode with Kelsey Green

PodMatch Platform (mentioned by Amy Bolduc)

Cal Newport's Book Digital Minimalism

Top-Rated Phone Lock Boxes (mentioned by Kelsey)

About the Guest: Kelsey Green

Speaker | Facilitator | Community Strategist

Kelsey L. Green works at the intersection of community, strategy, and accountability, helping people stop stalling and start building lives that truly light them up. She’s the creator of Summit in Six, a high-accountability Mastermind, and How to Build Your Circle, a course focused on cultivating meaningful in-person connection.

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Screen-Free Challenge Sign Up (FREE)

About the Host, Emily Aborn | Small Business Copywriter

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

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Text Emily!

Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out.

In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours.

Inside this episode on Brand Messaging:

• Why we fall into the Tagline Trap
• What actually is Brand Messaging and why does it matter?
• How to have more fun with your mission, vision, and values
• The components of brand voice
• Messaging pillars that are rinse and repeat for content creation ease
• What's a brand positioning statement
• And more!

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES with Questions & Prompts

Recommended Website Designer Page (NEW)

Brand Messaging Guide: Service

About Me & Contact Info

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

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Text Emily!

To Niche or not to Niche? It’s the question more often than we’d probably like it to be.

That's the case for me anyway (no one puts THIS baby in a corner!)

In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way.

• Is it pronounced, "neesh" or "nitch"?
• What is a niche, really?
• What can a niche provide your business with? How can you grow by niching DOWN?
• How to niche by who you're not for
• Niching by transformation
• Niching by how you show up
• 9 More slightly unconventional ways to niche down
• And more!

Individuals & Links Mentioned

Vinnie Potestivo on LinkedIn

Ande Lyon's Don't Be Caged By Your Age Podcast

Stephanie McLaughlin's The Big Four-Oh! Podcast

Amy Bolduc's Grounded in Maine Podcast

About Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

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Text Emily!

What if the secret to a better life and business is doing LESS?

Not less of everything. But less of the wrong things.

In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting, vision boarding, new year, new you episode.

Instead, we’re cleaning house! Deprioritizing, decluttering, and getting really honest about what’s NOT coming with us into the New Year.

We’re taking a good, hard look at where you can decide, eliminate, and do LESS to do better.

• How visual and digital clutter affects us
• 3 Quick digital decluttering actions
• 4 Simple ways to keep a cleaner inbox
• 4 Tab decluttering actions your browser is begging you for
• 4 Things to unsubscribe from and unfollow
• 4 Ways to audit your calendar for the coming year

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES

About Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

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Text Emily!

“Our brains are sprinting while clocks stay still.” - Researcher, Helena Grieve

In 2024, a Cambridge physics team tracking circadian data noticed the average human day feels 8% shorter than ten years ago—even though atomic time hasn’t changed.

The cause: information velocity. The average person now consumes more data in a week than their grandparents did in a year. Each notification triggers a micro-adrenaline spike, speeding up neural clocks.

In this episode, we get into leaning more analog in an ever-digitalized world as we examine our habits with all the pings, dings, screens, and scrolling.

• 3 Ideas for a slower, more peaceful life
• The myth of the dopamine detox and how to reset yours instead
• The 24-Hour Screen Free Challenge
• Small habits from digital to analog
• And more!

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES

Facebook post with Cambridge Study on TIME.

Karen Kenney's Podcast Episode: Everything Old is New Again

Amy Bolduc's Episode with Kelsey Greene: Digital Minimalism

Harvard Health Article: Dopamine Fasting: Misunderstanding Science Spawns a Maladaptive Fad

Cleveland Health Article: Dopamine Detoxes Don’t Work: Here’s What To Do Instead

Kelsey Greene's Screen-Free Challenges

Kelsey Greene's Instagram Post

About Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

Website

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Text Emily!

Every year teaches us something. (well, probably a lot of somethings).

This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most.

In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life.

• How you do one thing is how you do everything. Deciding who you are and who you're becoming
• Clear branding inspires confidence in who you are and who you're becoming
• No one person can be everything (including you)
• And more!

Resources & Links Mentioned

Karen Kenney's Episode #338: You Must Be What You Are

New England Podcaster's Group

Ande's Don't Be Caged By Your Age Podcast

Jess Mercier's Branding Website & Instagram

Small Business Casual Episode on Rebranding vs. Refreshing (with Lindsay Dreyer)

Danielle LaPorte's Quote on Branding:

“Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. "

Don't Be a Stranger... Let's Connect!

I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com
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Text Emily!

As you will hear in this episode, podcasting can change your life.

Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead.

We get into:

• Niching vs. not niching
• The power of experimentation in your podcast and overall marketing
• Why it's important to go beyond the downloads and metrics
• Repurposing in a new way will set you apart
• Collaborations are the game-changer
• Micro insights around audio, video, ads, and more
• The big WHY
• And so much more!

Links & Resources Mentioned:

👉🏻 EXTENDED SHOW NOTES: including names/quotes/links of podcaster contributors

Here's the Extended Show Notes link for desktop listeners to copy and paste: open.substack.com/pub/smallbusinesscasual/p/2025-podcast-insights-report

Collaborative "About Me" post on Instagram

Collaborative "Podcaster Wisdom" post on Instagram

One Stone Creative's State of Business Podcasting Report

PodMatch's Indie Podcaster's Industry Report

New England Podcaster's Group

PodMatch

About Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

Text Emily!

Feeling tired? Drained? Run-down? Exhausted?

Insert your adjective of choice here, and buckle up as we get into the seven reasons WHY your tank might be empty.

I get into Dr. Saundra Dalton Smith's 7 Types of Rest, why they're so important as business owners, and simple ways to incorporate them into your workday and life.

The goal is to help you move from depleted to restored by listening to what YOU need most.

Inside the episode:

• Why you might still feel tired even after getting a good night's sleep
• Dr. Saundra Dalton Smith's 7 Types of Rest: Emotional, Mental, Spiritual, Social, Physical, Sensory, and Creative
• How to incorporate rest into your everyday in simple but meaningful ways
• And more!

Links & Resources Mentioned

She Built This Podcast Episode with Dr. Saundra Dalton Smith

The REST Quiz - Which Type Do You Most Need?

Dr. Saundra Dalton Smith's Book: Sacred Rest

Karen Kenney's Storytime Hypnosis (one of my favorite forms of rest!)

👉🏻 EXTENDED SHOW NOTES

About Me & How to Work Together

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack