Small Business Casual Podcast Por Emily Aborn arte de portada

Small Business Casual

Small Business Casual

De: Emily Aborn
Escúchala gratis

OFERTA POR TIEMPO LIMITADO | Obtén 3 meses por US$0.99 al mes

$14.95/mes despues- se aplican términos.

Where small business meets your favorite pair of slippers.


A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!


From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!


I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

© 2026 Small Business Casual
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life
    Jan 16 2026

    Text Emily!

    In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech.

    In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters.

    • What is digital minimalism?
    • How to be more intentional with technology and make impactful changes as we switch from digital to analog MORE often
    • How can entrepreneurs and creators find a balance between "showing up" and marketing themselves online and creating digital boundaries?
    • What are the benefits of a screen-free day?
    • Tips and tricks for your own screen-free challenge
    • Join ME and Kelsey on Sunday, February 1st for the next Sunday Screen-Free Challenge
    • And MORE!

    Resources & Links Mentioned

    Amy Bolduc's Grounded in Maine Podcast Episode with Kelsey Green

    PodMatch Platform (mentioned by Amy Bolduc)

    Cal Newport's Book Digital Minimalism

    Top-Rated Phone Lock Boxes (mentioned by Kelsey)

    About the Guest: Kelsey Green

    Speaker | Facilitator | Community Strategist

    Kelsey L. Green works at the intersection of community, strategy, and accountability, helping people stop stalling and start building lives that truly light them up. She’s the creator of Summit in Six, a high-accountability Mastermind, and How to Build Your Circle, a course focused on cultivating meaningful in-person connection.

    Website

    Instagram

    LinkedIn

    Book Kelsey on YOUR Podcast

    Screen-Free Challenge Sign Up (FREE)

    About the Host, Emily Aborn | Small Business Copywriter

    From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

    Email: emily@emilyaborn.com

    Website

    Facebook

    Instagram

    LinkedIn

    Substack

    Más Menos
    1 h
  • More than "Just Words": Crafting a Message that Goes Deeper
    Jan 13 2026

    Text Emily!

    Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out.

    In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours.

    Inside this episode on Brand Messaging:

    • Why we fall into the Tagline Trap
    • What actually is Brand Messaging and why does it matter?
    • How to have more fun with your mission, vision, and values
    • The components of brand voice
    • Messaging pillars that are rinse and repeat for content creation ease
    • What's a brand positioning statement
    • And more!

    Links & Resources Mentioned

    👉🏻 EXTENDED SHOW NOTES with Questions & Prompts

    Recommended Website Designer Page (NEW)

    Brand Messaging Guide: Service

    About Me & Contact Info

    I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

    Email: emily@emilyaborn.com

    Website

    Facebook

    Instagram

    LinkedIn

    Substack

    Más Menos
    33 m
  • Deeper, Not Wider: 3 Unexpected Ways to Niche Down
    Jan 6 2026

    Text Emily!

    To Niche or not to Niche? It’s the question more often than we’d probably like it to be.

    That's the case for me anyway (no one puts THIS baby in a corner!)

    In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way.

    • Is it pronounced, "neesh" or "nitch"?
    • What is a niche, really?
    • What can a niche provide your business with? How can you grow by niching DOWN?
    • How to niche by who you're not for
    • Niching by transformation
    • Niching by how you show up
    • 9 More slightly unconventional ways to niche down
    • And more!

    Individuals & Links Mentioned

    Vinnie Potestivo on LinkedIn

    Ande Lyon's Don't Be Caged By Your Age Podcast

    Stephanie McLaughlin's The Big Four-Oh! Podcast

    Amy Bolduc's Grounded in Maine Podcast

    About Me!

    I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

    Email: emily@emilyaborn.com

    Website

    Facebook

    Instagram

    LinkedIn

    Substack

    Más Menos
    36 m
Todavía no hay opiniones