Text Emily!

In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech.

In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters.

• What is digital minimalism?
• How to be more intentional with technology and make impactful changes as we switch from digital to analog MORE often
• How can entrepreneurs and creators find a balance between "showing up" and marketing themselves online and creating digital boundaries?
• What are the benefits of a screen-free day?
• Tips and tricks for your own screen-free challenge
• Join ME and Kelsey on Sunday, February 1st for the next Sunday Screen-Free Challenge
• And MORE!

Resources & Links Mentioned

Amy Bolduc's Grounded in Maine Podcast Episode with Kelsey Green

PodMatch Platform (mentioned by Amy Bolduc)

Cal Newport's Book Digital Minimalism

Top-Rated Phone Lock Boxes (mentioned by Kelsey)

About the Guest: Kelsey Green

Speaker | Facilitator | Community Strategist

Kelsey L. Green works at the intersection of community, strategy, and accountability, helping people stop stalling and start building lives that truly light them up. She’s the creator of Summit in Six, a high-accountability Mastermind, and How to Build Your Circle, a course focused on cultivating meaningful in-person connection.

Website

Instagram

LinkedIn

Book Kelsey on YOUR Podcast

Screen-Free Challenge Sign Up (FREE)

About the Host, Emily Aborn | Small Business Copywriter

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

Text Emily!

Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out.

In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours.

Inside this episode on Brand Messaging:

• Why we fall into the Tagline Trap
• What actually is Brand Messaging and why does it matter?
• How to have more fun with your mission, vision, and values
• The components of brand voice
• Messaging pillars that are rinse and repeat for content creation ease
• What's a brand positioning statement
• And more!

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES with Questions & Prompts

Recommended Website Designer Page (NEW)

Brand Messaging Guide: Service

About Me & Contact Info

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

Text Emily!

To Niche or not to Niche? It’s the question more often than we’d probably like it to be.

That's the case for me anyway (no one puts THIS baby in a corner!)

In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way.

• Is it pronounced, "neesh" or "nitch"?
• What is a niche, really?
• What can a niche provide your business with? How can you grow by niching DOWN?
• How to niche by who you're not for
• Niching by transformation
• Niching by how you show up
• 9 More slightly unconventional ways to niche down
• And more!

Individuals & Links Mentioned

Vinnie Potestivo on LinkedIn

Ande Lyon's Don't Be Caged By Your Age Podcast

Stephanie McLaughlin's The Big Four-Oh! Podcast

Amy Bolduc's Grounded in Maine Podcast

About Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack