Episodios

  • EP 7 The 3 P’s to Monetizing Your Expertise Online: Plan, Package, Promote

    EP 7 The 3 P’s to Monetizing Your Expertise Online: Plan, Package, Promote
    Nov 18 2024
    In this thought-provoking episode of the SkillPro Podcast, Dr. Cynthia Chirwa shares a solid framework dubbed the '3 P's: Plan, Package, Promote,' aimed at helping individuals monetize their expertise online. She begins by emphasizing the importance of a well-strategized plan, which entails identifying one's skill, researching the target audience, and choosing the right platform for sharing the expertise. Chirwa then moves on to discuss effective ways of packaging this expertise into scalable items like online courses, eBooks, or even coaching programs. The final piece of advice is a strong promotion strategy, encompassing personal branding, email marketing, and occasional use of paid ads. To help put this structure into practice, a free guide is available for download via a link in the show notes.
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    4 m
  • EP 6: How to Validate Your Expertise For Online Business

    EP 6: How to Validate Your Expertise For Online Business
    Oct 29 2024
    In this podcast episode, Dr. Cynthia Chirwa discussed the importance of validating expertise for professionals looking to sell their knowledge online. She explained that validation involves proving there's a paying market for one's skills, which prevents wasting valuable time and resources, provides accurate feedback, boosts confidence, and strengthens marketing. This can be achieved by researching the market, creating a Minimum Viable Product (MVP) and running a pre-sale to test feasibility, and consistently seeking feedback. Cautions include avoiding sole reliance on family and friends' opinions and not disregarding lack of engagement as a one-off incident. Finally, Dr. Chirwa encourages downloading her free Prompt Power and Expertise Validation Checklist to help listeners on the path towards monetizing their expertise.
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    6 m
  • EP 5: How to Create Scalable Digital Products and Automate Sales

    EP 5: How to Create Scalable Digital Products and Automate Sales
    Oct 19 2024
    In the latest episode of the SkillPro Podcast, Dr Cynthia Chirwa discussed the relevance and advantages of creating scalable digital products and automating sales and marketing. She explains that a scalable digital product, such as online courses or eBooks, is a product you create once but can sell repeatedly. Dr Chirwa emphasizes the importance of pricing your product according to the value and expertise you're providing. She also provides examples of tools like ConvertKit, Mailchimp, Buffer, and Hootsuite, which can assist in automating email marketing and social media. She concludes by emphasizing the importance of regularly checking analytics to track the effectiveness of your strategies and making necessary adjustments. She also offers a step-by-step guide on these topics for further reference.
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    4 m
  • EPI: 4: How to Identify and Monetize Your Expertise

    EPI: 4: How to Identify and Monetize Your Expertise
    Oct 16 2024
    In this episode of the SkillPro Podcast, Dr. Cynthia Chirwa discusses how professionals can identify their expertise and turn it into a profitable side business. The discussion starts with a definition of expertise, not just as an advanced degree or years of experience, but as a highly-valued skill or knowledge that can be channeled into a tangible product or service. The process of identifying your own expertise through introspection is detailed, followed by the importance of doing market research to understand the demand for your skills. Dr. Chirwa finally talks about monetizing your skills through eBooks, online courses, or coaching sessions. Before signing off, she recommends her free guide for building a profitable faceless brand, which listeners can download through a provided link. ttps://offer.cynthiachirwa.com/top-10-platforms-page
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    3 m
  • Mastering the Knowledge Economy: How to Turn Your Skills into a Profitable Business

    Mastering the Knowledge Economy: How to Turn Your Skills into a Profitable Business
    Oct 11 2024
    In this episode of the SkillPro Podcast, Dr. Cynthia Chirwa broaches the concept of the Knowledge Economy; a system that leverages information, expertise, and intellectual resources to generate wealth. She explains how people can identify their profitable skills and monetize them by turning them into a product like an eBook, a video series or a workshop. Dr. Chirwa emphasizes that these skills don't need to be groundbreaking, they simply need to add value to others. She reassures her listeners that she will guide them in future episodes on how to build an audience, market their product, and ultimately scale their business. Dr. Chirwa invites her audience to check out her free guide in order to kickstart their journey towards transforming skills into income.
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    3 m
  • The Secret to Monetizing Your Expertise: Build a Faceless Brand Without Risking Your Job

    The Secret to Monetizing Your Expertise: Build a Faceless Brand Without Risking Your Job
    Oct 8 2024
    In the SkillPro Podcast, Dr. Cynthia Chirwa discusses the concept of a faceless brand, focusing on how professionals can turn their expertise into profit while maintaining their privacy, especially when faced with stringent corporate policies that limit employees from engaging in outside ventures. She delves into the potentials of avatars, voiceovers, and visual presentations in creating engaging content without revealing personal identities. Dr. Chirwa also sheds light on the money-making processes of faceless brands with a primary focus on creating and selling digital products like eBooks, online courses, etc., on platforms like Teachable or Kajabi that allow anonymity, thus aiding in generating passive income without risking employment status. The episode concludes with an emphasis on the resources available at Skills2Sell Academy to help individuals succeed in translating their expertise into passive income while preserving their privacy.
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    4 m
  • Master the Knowledge Economy: Turn Your Skills into a Profitable Business in 30 days

    Master the Knowledge Economy: Turn Your Skills into a Profitable Business in 30 days
    Oct 8 2024
    The SkillPro Podcast, hosted by Dr. Cynthia Chirwa, discusses how to master the burgeoning Knowledge Economy by turning one's skills into a profitable business in 30 days. Cynthia provides a comprehensive guide for listeners to identify their unique skills, leverage them efficiently, and excel in their chosen fields. She introduces a proven framework for creating a digital product, emphasizing on the importance of a product that solves issues or meets customer needs. Finally, she presents strategies for monetizing knowledge effectively within a 30-day timeframe. The podcast supports the Skills2Sell Academy's belief that everyone has profitable knowledge and aims to provide all the necessary tools and strategies to turn one's skills into a thriving business.
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    3 m
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