EP 6: How to Validate Your Expertise For Online Business

In this podcast episode, Dr. Cynthia Chirwa discussed the importance of validating expertise for professionals looking to sell their knowledge online. She explained that validation involves proving there's a paying market for one's skills, which prevents wasting valuable time and resources, provides accurate feedback, boosts confidence, and strengthens marketing. This can be achieved by researching the market, creating a Minimum Viable Product (MVP) and running a pre-sale to test feasibility, and consistently seeking feedback. Cautions include avoiding sole reliance on family and friends' opinions and not disregarding lack of engagement as a one-off incident. Finally, Dr. Chirwa encourages downloading her free Prompt Power and Expertise Validation Checklist to help listeners on the path towards monetizing their expertise.