Do you have a stellar service or a product you truly believe in… but you’re just not attracting the right people? In this episode Meta Ads strategist Danny Young breaks down how advertising really works in 2026 — and why understanding strategy and buyer psychology matters more than simply “running ads.” From navigating today’s trust recession to building a powerful Connect & Convert Ecosystem, he shares how to turn cold audiences into warm, ready-to-buy clients. You’ll hear how a simple shift in messaging helped one coach scale from six to seven figures, why most business owners waste budget on the wrong objectives, and how to make your marketing feel relevant rather than intrusive. If you’re ready to stop hoping and start advertising with intention, this episode is for you.

WHAT’S IN THIS PODCAST?

3:32 Sian’s success story

7:15 How has online advertising changed over the last 20-years?

13:25 Facebook in 2026

15:44 Facebook Vs Instagram marketing

16:45 Advertising products Vs services

19:42 Buyer Psychology of 2026

21:44 Standing out

25:57 Danny’s Connect And Covert Ecosystem

39:31 What questions should we be asking ourselves?

43:34 Working with Danny Young

About the presenter HERE

RELEVANT MENTIONS & LINKS

Buyer Psychology

ChatGPT

Claude

The Azaylia Foundation

Danny’s Academy

ABOUT THE GUEST

Danny Young is a Meta ads strategist and agency owner who helps infopreneurs and expert-led businesses generate leads, enquiries and sales for their business using simple, low-cost advertising coupled with clear strategy.

With more than a decade of experience, Danny is known for cutting through the complexity of online marketing and helping business owners understand how ads really work - not as a quick fix, but as a way to amplify strong messaging and reach the right people at the right time.

He specialises in making paid traffic feel practical and approachable, helping clients build sustainable growth without overcomplicating the process.

Instagram: @dannyyoungonline

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At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

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What’s really happening inside the larynx when we ‘tilt?’ In this episode, Alexa is joined by voice researcher Dr Mathias Aaen to unpack the science behind thyroid tilt - exploring what his latest studies reveal about pitch, vocal fold lengthening, and healthy singing. The pair cut through common misconceptions, translate research into studio-ready language, and ask the big question: are our teaching prompts actually doing what we think they are? If you love practical pedagogy grounded in solid science, this one’s for you.

WHAT’S IN THIS PODCAST?

2:58 What is tilt? Anatomy & physiology

6:35 CVT framework

16:13 Study results

22:45 Physiology vs the perceptual

25:36 Teaching prompts

43:10 Vocal fold length and pitch change

48:14 Enemies of tilt

52:37 Common misconceptions about tilt

About the presenter HERE

RELEVANT MENTIONS & LINKS

Investigating Laryngeal “Tilt” on Same-pitch Phonation—Preliminary Findings of Vocal Mode, Metal and Density Parameters as Alternatives to Cricothyroid-Thyroarytenoid “Mix” by Mathias Aaen et al

Correlating Degree of Thyroid Tilt Independent of fo Control as a Mechanism for Phonatory Density with EGG and Acoustic Measures across Loudness Conditions by Aaen. M et al

Singing Teachers Talk - Ep.131 Mastering Research Papers: How to Read with Ease and Extract Knowledge

Complete Vocal Institute

Dr Ian Howell

Dr Mark Tempesta

Kerrie Obert

Dr Ingo Titze

Estill

CVT App

Folia Phoniatrica et Logopaedica

Manuel Garcia

Praat

ABOUT THE GUEST

Mathias Aaen, PhD, is a voice researcher, educator, and certified rehabilitation specialist. He serves as Honorary Researcher at Nottingham University Hospitals and VP of Research & Collaboration at CVI, and was previously a Fulbright Fellow at UC Berkeley. His work focuses on voice physiology, acoustics, auditory-perceptual analysis, and voice habilitation and rehabilitation, with groundbreaking research into the physiology and health of contemporary commercial music styles, including rock and heavy metal. He recently completed a PostDoc investigating the CVT framework as a clinical treatment for dysphonia in MTD and ABI patients. An award-winning researcher and Authorised CVT Teacher, Mathias is also an active performer who has worked with leading opera houses and voice professionals worldwide.

SEE FULL BIO HERE

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

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What if you’re not stuck because you don’t know enough, but because you think you should know everything before you begin? If you’ve ever felt overwhelmed by where to start, unsure how to market yourself, or quietly battling imposter syndrome, this episode is for you. We’re exploring why so many singers hesitate to step into teaching — and how a simple 5-Day Challenge might be the reset that brings clarity, confidence, and momentum. Could five focused days change everything?

WHAT’S IN THIS PODCAST?

0:52 The things that overwhelm us in singing teaching and business

7:42 Pushing the ‘reset’ button

11:47 What is a 5-day challenge?

16:27 Can I do it again if I’ve already done one?

17:11 Why a 5-day challenge helps singing teachers

20:14 What shift might you notice from doing a 5-day challenge?

21:44 The 5-day challenge special offer

22:30 The next BAST Training 5-day challenge

About the presenter HERE

RELEVANT MENTIONS & LINKS

Line Hilton

The Stage

Singing Teachers Talk - Ep.192 How to Set Boundaries as a Singing Teacher

Singing Teachers Talk - Ep. 239 10 Common Barriers to Being a Singing Teacher and How to Overcome Them

Insight Timer

The Artist’s Way by Julia Cameron

Phil Harrison

The Business of Stories by Susan Payton

Singing Teachers Talk - Ep.126 ‘The Business of Stories’ - Game-Changing Marketing Strategy

Kaya Herstad-Carney

REGISTER FOR THE BAST TRAINING 5-DAY CHALLENGE, HERE

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

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How does a singing teacher land a vocal coaching job on a TV drama? In this episode, Alexa is joined by vocal coach, performer and returning guest - Candi Underwood, who shares her experience coaching Matt Smith for the Sky Atlantic adaptation of The Death of Bunny Munro, based on the novel by Nick Cave. They explore how the opportunity came about, what was required on set, and which skills singing teachers already have that translate directly into TV coaching work. Perfect listening for singing teachers curious about taking their work beyond the studio and onto screen.

WHAT’S IN THIS PODCAST?

5:03 What is The Death of Bunny Munro?

6:42 What was the production company looking for in a vocal coach?

10:59 Preparing for the job

16:01 Taking a history

19:12 Surprising essential skills

20:30 Working on technique

23:39 Keeping it professional with high profile figures

28:53 Top 3 skills singing teachers needs for a TV coaching role

32:12 How to get your food in the door

About the presenter HERE

RELEVANT MENTIONS & LINKS

Singing Teachers Talk - Ep31. Where to Start with Digital Marketing

Nick Cave

Matt Smith

The Death of Bunny Munro

Frank Sinatra

Singing Teachers Talk - Ep.198 Mastering Singing for Stage, Screen & the Music Industry

Singing Teachers Talk - Ep.242 Understanding Motor Learning: How It Can Help Us Give Better Singing Lessons - Eps. 155 & 156 Building Neurodiversity-Inclusive Voice Studios

Singing Teachers Talk - Ep.222 The Rise of AI: What It Means for Singers & Teachers

Singing Teachers Talk - Ep.226 The Rise of AI: Practical Tools and Strategies For the Singing Teacher

ABOUT THE GUEST

Candi Underwood is a professional performer, session singer, vocal coach and founder/leader of City of Stars, a group of intermediate musical theatre choirs across Sussex. With over 16 years of experience in the industry, she's been featured as both a singer and songwriter on BBC Radio 1, BBC Radio 6Music, Kerrang!, Metal Hammer, Radio X, Planet Rock and more, performed at nationwide festivals and featured in TV ads; all while building a successful coaching business dedicated to nurturing healthy, resilient voices and inspiring bold, fearless performances for singers and screamers alike. Most recently she collaborated with Nick Cave and Matt Smith on Sky TV's 'The Death of Bunny Munro', coaching the former through a singing scene, and featured in the Marks & Spencer Christmas Advert with her choir alongside Dawn French.

Website

Instagram

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

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Alexa is joined by vocal performance coach Juliet Russell for a rich conversation about identity, artistry, and contemporary vocal training. Juliet shares how she helps singers identify and trust what makes them unique, evolve their voices alongside life and experience, and connect more deeply with audiences — drawing on her work across major TV formats as well as her one-to-one coaching with artists. We explore how to make vocal exercises more musical and stylistically relevant, how voice science can be translated into practical studio tools, and what Juliet sees as key pillars of contemporary vocal training for singing teachers today. The episode also dives into Juliet’s new app Do Your Sing, a contemporary training toolkit designed to support singers with creative, performance-led vocal development.

About the presenter HERE

WHAT’S IN THIS PODCAST?

2:19 How to help an artist identify what makes them unique

17:54 What do artists tend to overlook about their craft?

20:43 What is ‘talent’ and what can be learned?

24:08 The difference between a singing teacher, vocal coach and performance coach

30:08 Translating voice science in the studio

34:18 Contemporary teaching tools

1:04:10 Parting advice to contemporary singers and singing teachers

RELEVANT MENTIONS & LINKS

Joshua Alamu

Jai Ramage

Jono McNeil

Singing Teachers Talk - Ep.198 Mastering Singing for Stage, Screen & the Music Industry

Singing Teachers Talk - Ep.123 Insights Into TV Vocal Coaching

Singing Teachers Talk - Ep.124 Mastering Vocal Style: Licks, Riffs and Runs with

Emer Tully

Singing Teachers Talk - Ep.241 Is Your Pelvic Floor Affecting Your Voice? A Deep Dive with Physiotherapist

Jenevora Williams

Singing Teachers Talk - Ep.242 Understanding Motor Learning: How It Can Help Us Give Better Singing Lessons

Singing Teachers Talk - Ep.169 How to Use Gesture for Better Singing

ABOUT THE GUEST

Juliet Russell stands as one of the UK’s leading vocal performance coaches, with an exceptional track record with award-winning artists and groundbreaking shows. As a vocal coach and arranger on Netflix's breakout hit show Building the Band, Juliet helped shape the voices that captivated millions globally. She also coaches on BAFTA winning shows The Voice UK and Michael McIntyre’s Big Show.

SEE FULL BIO HERE

Do Your Sing App | Website

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

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In this episode, Alexa explores tempo and timekeeping in the voice studio — and why struggling with tempo might not be “just a rhythm problem.” If you find yourself working with a singer who rushes, drags, freezes, or falls apart this episode offers reassurance, perspective, and plenty of practical takeaways — all wrapped up in a very relatable Sunday afternoon analogy.

About the presenter HERE

RELEVANT MENTIONS & LINKS

Karaoke Version

ABOUT THE GUEST

Alexa runs a singing tuition practice in the South of England, and is a singing tutor at one of the UK’s leading performing arts schools – Italia Conti, where she also regularly panels auditions and assessments. Alexa is the host of the BAST Training Singing Teachers Talk podcast, acts as mentor and unit tutor for the BAST Training Level 5 qualification, and has presented on topics of Musical Theatre repertoire, authentic Musical Theatre performance, and imposter syndrome for Vocology in Practice and The Sing Space.

SEE FULL BIO HERE

Website

Instagram: @AlexaTerryVocalCoaching

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

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What if your singing studio could open doors to the industry, too? In this episode, Alexa is joined by talent agent and educator Josephine Lancuba, founder of Studio Talent Collective, to lift the curtain on in-house talent agencies. From creating real audition opportunities for your singers to boosting retention, revenue, and industry credibility, Josephine breaks down how singing teachers can step confidently into talent management. If you’ve ever wondered how to better support your students beyond the studio, this conversation might just have the answer.

WHAT’S IN THIS PODCAST?

1:50 Who is Josephine Lancuba?

9:05 What was the catalyst for having an in-house agency?

10:55 In-house talent agency advantages for teacher and client

17:01 How does the industry view in-house talent agencies?

19:59 Getting the contacts

23:41 Balancing singing teaching and being a talent manager

26:25 Helping clients manage rejection

36:55 Integrating an in-house agency

55:35 Would would Josephine change from her journey?

About the presenter HERE

RELEVANT MENTIONS & LINKS

Spotlight

Casting Networks

Singing Teachers Talk Ep.230 How to Survive Drama School Auditions: 10 Expert Tips

Studio Talent Collective, The Podcast

Canva

Singing Teachers Talk Ep.192 How to Set Better Boundaries as a Singing Teacher

ABOUT THE GUEST

Josephine Lancuba is an award-winning performing arts business coach and talent management professional. With over 20 years in the arts industry, she has led and managed studios, entertainment, and production-based businesses, including her own dance and musical theatre studio along with its in-house talent agency service.

A former performer, Josephine spent over a decade appearing on stage and screen before shifting her focus to business and talent development. Today, she helps performing arts studio owners build profitable, joy-filled businesses and guides aspiring talent managers through her world-first course, Talent Manager Bootcamp, as well as her plug-in talent agency, Studio Talent Collective, which enables Studio Owners to create and run their own in-house talent agencies.

Passionate about the social, emotional, and the physical benefits of the performing arts, Josephine advocates for inclusive, positive opportunities for talent and the industry alike.

Website

Instagram: @studiotalentcollective

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

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To kick off the 2026 season, Alexa and Jenevora Williams dive into the fascinating world of motor learning and what it really means for singing and teaching singing. From walking toddlers and chocolate metaphors to the neuroscience behind skill acquisition, the conversation unpacks why learning to sing is far more complex—and far more human—than we often assume. Together they explore implicit versus explicit learning, internal versus external focus, imagination, metaphor, and the role of trust, play, and mistake-making in vocal development. A thoughtful, wide-ranging discussion that invites singing teachers to simplify their language, deepen their listening, and give both themselves and their students permission to learn messily and creatively.

WHAT’S IN THIS PODCAST?

1:59 What is motor control and motor learning?

10:41 What are the stages of learning?

15:48 What is the brain and larynx interface?

18:59 Internal Vs External focus in motor learning

33:35 Choosing metaphorical and imagery based instruction

50:53 Impairment to motor skills

55:09 The future of voice pedagogy integrating neuroscience and imagination

About the presenter HERE

RELEVANT MENTIONS

Singing Teachers Talk Ep.75 Vocal Rehabilitation for Singers

Motor Control, Motor Learning and Brain-Computer Interfaces

Heidi Moss Erickson

Hearing Singing: A Guide to Functional Listening and Voice Perception by Ian Howell

Singing Teachers Talk Ep.237 Beyond the Vocal Tract: How the Brain Shapes What We Hear with Ian Howell

Tilting Article

Paul Eckman

PEVoC

Vocal Health Education

ABOUT THE GUEST

Dr Jenevora Williams is an expert in the fields of vocal health and singing teaching. After a successful career in Opera, she turned her attention to investigating healthy and efficient vocal function. The combination of academic study and practical experience has resulted in a unique perception for understanding the human voice. She was the first singing teacher to be awarded a PhD in voice science in the UK, and won the 2010 BVA Van Lawrence Prize for her outstanding contribution to voice research. Her book, Teaching Singing to Children and Young Adults, has been enormously popular with singing teachers throughout the world.

Jenevora is well-known for her imaginative and rigorous international training courses for singing teachers and voice professionals. She is director of Vocal Health Education and Evolving Voice, training the first generation of Voice Rehabilitation Specialists worldwide. As a teacher of singing, she works with professional singers of all ages in both voice rehabilitation and career mentoring. W: jenevorawilliams.com

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

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