Do you have a stellar service or a product you truly believe in… but you’re just not attracting the right people? In this episode Meta Ads strategist Danny Young breaks down how advertising really works in 2026 — and why understanding strategy and buyer psychology matters more than simply “running ads.” From navigating today’s trust recession to building a powerful Connect & Convert Ecosystem, he shares how to turn cold audiences into warm, ready-to-buy clients. You’ll hear how a simple shift in messaging helped one coach scale from six to seven figures, why most business owners waste budget on the wrong objectives, and how to make your marketing feel relevant rather than intrusive. If you’re ready to stop hoping and start advertising with intention, this episode is for you.

WHAT’S IN THIS PODCAST?

3:32 Sian’s success story

7:15 How has online advertising changed over the last 20-years?

13:25 Facebook in 2026

15:44 Facebook Vs Instagram marketing

16:45 Advertising products Vs services

19:42 Buyer Psychology of 2026

21:44 Standing out

25:57 Danny’s Connect And Covert Ecosystem

39:31 What questions should we be asking ourselves?

43:34 Working with Danny Young

About the presenter HERE

RELEVANT MENTIONS & LINKS

Buyer Psychology

ChatGPT

Claude

The Azaylia Foundation

Danny’s Academy

ABOUT THE GUEST

Danny Young is a Meta ads strategist and agency owner who helps infopreneurs and expert-led businesses generate leads, enquiries and sales for their business using simple, low-cost advertising coupled with clear strategy.

With more than a decade of experience, Danny is known for cutting through the complexity of online marketing and helping business owners understand how ads really work - not as a quick fix, but as a way to amplify strong messaging and reach the right people at the right time.

He specialises in making paid traffic feel practical and approachable, helping clients build sustainable growth without overcomplicating the process.

Instagram: @dannyyoungonline

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

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What’s really happening inside the larynx when we ‘tilt?’ In this episode, Alexa is joined by voice researcher Dr Mathias Aaen to unpack the science behind thyroid tilt - exploring what his latest studies reveal about pitch, vocal fold lengthening, and healthy singing. The pair cut through common misconceptions, translate research into studio-ready language, and ask the big question: are our teaching prompts actually doing what we think they are? If you love practical pedagogy grounded in solid science, this one’s for you.

WHAT’S IN THIS PODCAST?

2:58 What is tilt? Anatomy & physiology

6:35 CVT framework

16:13 Study results

22:45 Physiology vs the perceptual

25:36 Teaching prompts

43:10 Vocal fold length and pitch change

48:14 Enemies of tilt

52:37 Common misconceptions about tilt

About the presenter HERE

RELEVANT MENTIONS & LINKS

Investigating Laryngeal “Tilt” on Same-pitch Phonation—Preliminary Findings of Vocal Mode, Metal and Density Parameters as Alternatives to Cricothyroid-Thyroarytenoid “Mix” by Mathias Aaen et al

Correlating Degree of Thyroid Tilt Independent of fo Control as a Mechanism for Phonatory Density with EGG and Acoustic Measures across Loudness Conditions by Aaen. M et al

Singing Teachers Talk - Ep.131 Mastering Research Papers: How to Read with Ease and Extract Knowledge

Complete Vocal Institute

Dr Ian Howell

Dr Mark Tempesta

Kerrie Obert

Dr Ingo Titze

Estill

CVT App

Folia Phoniatrica et Logopaedica

Manuel Garcia

Praat

ABOUT THE GUEST

Mathias Aaen, PhD, is a voice researcher, educator, and certified rehabilitation specialist. He serves as Honorary Researcher at Nottingham University Hospitals and VP of Research & Collaboration at CVI, and was previously a Fulbright Fellow at UC Berkeley. His work focuses on voice physiology, acoustics, auditory-perceptual analysis, and voice habilitation and rehabilitation, with groundbreaking research into the physiology and health of contemporary commercial music styles, including rock and heavy metal. He recently completed a PostDoc investigating the CVT framework as a clinical treatment for dysphonia in MTD and ABI patients. An award-winning researcher and Authorised CVT Teacher, Mathias is also an active performer who has worked with leading opera houses and voice professionals worldwide.

SEE FULL BIO HERE

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

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What if you’re not stuck because you don’t know enough, but because you think you should know everything before you begin? If you’ve ever felt overwhelmed by where to start, unsure how to market yourself, or quietly battling imposter syndrome, this episode is for you. We’re exploring why so many singers hesitate to step into teaching — and how a simple 5-Day Challenge might be the reset that brings clarity, confidence, and momentum. Could five focused days change everything?

WHAT’S IN THIS PODCAST?

0:52 The things that overwhelm us in singing teaching and business

7:42 Pushing the ‘reset’ button

11:47 What is a 5-day challenge?

16:27 Can I do it again if I’ve already done one?

17:11 Why a 5-day challenge helps singing teachers

20:14 What shift might you notice from doing a 5-day challenge?

21:44 The 5-day challenge special offer

22:30 The next BAST Training 5-day challenge

About the presenter HERE

RELEVANT MENTIONS & LINKS

Line Hilton

The Stage

Singing Teachers Talk - Ep.192 How to Set Boundaries as a Singing Teacher

Singing Teachers Talk - Ep. 239 10 Common Barriers to Being a Singing Teacher and How to Overcome Them

Insight Timer

The Artist’s Way by Julia Cameron

Phil Harrison

The Business of Stories by Susan Payton

Singing Teachers Talk - Ep.126 ‘The Business of Stories’ - Game-Changing Marketing Strategy

Kaya Herstad-Carney

REGISTER FOR THE BAST TRAINING 5-DAY CHALLENGE, HERE

🎁 Free Resource: Get your copy of How to Assess the Singer’s Voice with Confidence — a practical guide to help you understand what’s going on in any singer’s voice. >>> DOWNLOAD HERE

At BAST Training, we help singers turn their experience into a meaningful teaching career. Building the confidence, knowledge, and real-world skills to teach with confidence, clarity, and compassion.

“The BAST Advanced Foundation has given me more than the tools I need to teach — it’s given me confidence, a community, and a future.” Jess McGlinchey, UK

Start with the foundations >>> ENROL NOW

basttraining.com | Stay Updated