In this episode of Accelerated HVAC Success, host Ben Middleton sits down with Matt Maleske, Owner and Business Coach with CTM, who shares his expertise on blending technical knowledge with sales skills to drive success in the HVAC industry. Matt emphasizes the need for contractors to be both engineers and salespeople, with a deep understanding of heat loads, airflow, and CFMs. He explains how his practical Sales & Application course simplifies these concepts, helping contractors deliver better, easier-to-understand results. Despite ongoing industry changes, Matt underscores the importance of always prioritizing the customer by focusing on their comfort and offering tailored solutions.

Matt also addresses the Side Discharge Sales & Application course he developed with Daikin, detailing its benefits, including improved airflow understanding, design integration, and practical application. He highlights his collaboration with the EPA, which allows students to achieve an Skilled Energy Contractor certification. This certification give contractors a boost in standing out in the industry. Matt concludes by discussing the diverse applications of mini-splits, the value of embracing new technology, and how contractors can find or schedule his courses through the HVAC Learning Center.