Why Building a Billion-Dollar Brand Wasn’t the Goal

Giorgos Tsetis, co-founder and former CEO of Nutrafol, joins Lee Benson to share the real story behind building one of the most successful wellness brands in the world.

What started as a personal health crisis turned into a mission-driven company now impacting millions, but for Giorgos, it was never about the exit or the valuation.

In this conversation, he reveals how long-term thinking, ethical leadership, and a relentless focus on creating holistic value, material, emotional, and spiritual, can lead to extraordinary business success.

If you're an entrepreneur, founder, or executive focused on building something that actually matters, this episode is for you.

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