What's your purpose?

Or the purpose of your campaigns?

Nick Figueiredo, Head of Performance Marketing at MilliporeSigma, joins the Shiny New Object Podcast to talk about breaking down the myth of performance marketing.

That's because "all marketing, or all advertising, is meant to perform… we shouldn't feel pressured to have to assign every single click or an order back to the spend which drove it. That's the myth."

Tune in to learn about Nick's new marketing-related beliefs and behaviours and to unpick what we really mean by performance marketing, proving impact more holistically in the short and long term.

"Feel your feelings, then get a plan together and move forward in a new direction."

On this week's Shiny New Object podcast, Adriane Goetz, Product Marketing Lead, Global Agency, at TikTok, shares her top lessons on developing and leading with adaptability and resilience.

We also cover the three key behaviour changes that have helped Adriane deal with overwhelm, and discuss the open mind approach needed for testing, planning, and continually learning as the industry evolves.

The biggest currency is attention, and we as marketeers we're fighting for attention, not only from other brands, but from all these other stimuli.

For Martin Höfling, Global Marketing Manager Chupa Chups at Perfetti Van Melle - Brasil, cultural marketing is the way forward for brands who want to capture consumers' ever fleeting attention.

On this latest episode, we talk about the pillars of cultural marketing, the importance of curiosity in data driven marketing, and his "Miracle Morning" routine. Inspirational tips to boost creative effectiveness and everyday life at the same time.