All marketing is meant to perform, or it's just noise - ft. MilliporeSigma's Nick Figueiredo

What's your purpose?

Or the purpose of your campaigns?

Nick Figueiredo, Head of Performance Marketing at MilliporeSigma, joins the Shiny New Object Podcast to talk about breaking down the myth of performance marketing.

That's because "all marketing, or all advertising, is meant to perform… we shouldn't feel pressured to have to assign every single click or an order back to the spend which drove it. That's the myth."

Tune in to learn about Nick's new marketing-related beliefs and behaviours and to unpick what we really mean by performance marketing, proving impact more holistically in the short and long term.