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How can you overcome the anxiety of selling your products online and build confidence in your sales approach?

By avoiding these 5 common mistakes when it comes to selling your products online.

And how do I know about these mistakes?

Because I’ve been there and made these same mistakes myself and I know that these mistakes can often hinder our online sales success.

So, we are diving into importance of high-quality visual content in portraying the value of your products, emphasizing the power of social proof through customer testimonials and reviews, the common oversight of mobile optimization, harnessing the power of analytics, and the importance of consistent posting and marketing.

Are you ready to avoid these common mistakes when it comes to selling your products online? If so, press play and let’s go!

Episode Highlights:

• The impact poor visual content has on your products

• Benefits of using customer testimonials and reviews in sales and marketing content

• Significance of consistency and regular marketing to capture customer’s attention

• Benefits of tracking and analyzing marketing performance for business growth

• Impact of not optimizing website and content for mobile devices

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

Send us a Text Message.

If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place!

And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful.

And that leads us to the question of how do you stand out in an over saturated market so that you can be part of that 1%?

Today, I’m sharing 5 strategies that will help you differentiate your brand so that you can stand out in a highly saturated market.

So, if you are ready for 5 powerful strategies that will help you differentiate your products in an over saturated market press play and let’s get ready to stand out from the crowd!

Resources:

How to use consumer market trends to build your product-based business

https://andeehart.com/episode113/

Counter-Cultural leadership principles with David Mikentinac

https://andeehart.com/episode109/

Episode Highlights:

• Strategies to differentiate your product in over saturated markets

• Understanding your unique selling proposition (USP)
• 
  
• Tips for developing a strong USP

• Elements of a strong brand identity

• Building credibility, trustworthiness and expertise

• Leveraging social proof

• Innovating your product offerings

• Creating engaging content

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

Send us a Text Message.

My very first pop-up market was an absolute bust!

And while that first pop-up market was not successful, I did learn many valuable lessons that day.

I learned that the way the pop-up is marketed to the public is critical as well as how to get customers interested in my booth, what inventory I should have on hand, how to really understand if my booth was profitable that day and so much more.

Which is why I’m sharing with you my GROW framework which is a 4-step framework that is designed to help you prepare for your next pop-up market and generate sales long after the event is over.

So, if you are a product-based business owner looking for ways on how to increase sales at vendor fairs press play and listen in!

Want to go a bit deeper when it comes to your Pop-up market prep? Learn how I 20x’ed my return investment at my last pop-up market and continued making sales from the same customers for months following the pop-up. You can learn more about Pop-Up Market Prep here

Episode Highlights:

• The GROW framework for optimal sales at pop-up markets

• How to generate buzz around your booth

• Importance of understanding the market for inventory purposes

• Why you need to simplify the buying process for your customers

• Why sharing your brand story is essential for your business

• In-depth look at the Pop-Up Market Prep course

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

Send us a Text Message.

How do you overcome a fear of selling?

Most often we don’t overcome that fear of selling but if we accept who we are, we are truthful about what we are selling, and we stand behind what we are selling then things will start to fall into place.

And that’s what happened with today’s guest Ashley. By being OK with who she was and what she was selling she was able to start growing her virtual assistant business into a full-scale tech marketing firm.

Today, I’m joined by Ashley Fritsche. Ashely is the founder and owner of Petal & Bloom, a tech marketing agency, and she brings a wealth of experience and passion with a keen understanding of industry trends as she empowers women-owned businesses to elevate their digital marketing efforts and drive meaningful change.

Ashely is sharing her approach to authentic sales strategies, her inspiring journey of building her tech marketing firm, the effectiveness of social media ads, the importance of a solid website for product-based businesses and her goals of helping women-owned businesses thrive.

So, if you are ready to listen in as Ashely dives into the heart of entrepreneurship and encapsulating the nuances of sales, marketing and business development press play now!

Grab Ashley’s Shopify website template designed specifically for product-based business owners and use code Andee to save 20%– https://petalandbloom.mykajabi.com/a/2147865600/hZiy92MM

Connect with Ashley

Facebook - https://www.facebook.com/PetalandBloomTechMarketing

Instagram - @petalandbloomtechmarketing

LinkedIn - https://www.linkedin.com/in/ashleyfritsche/

Website - https://petalandbloomtechmarketing.com/

Book Recommendations

Andee – First Lie Wins by Ashley Elston

Episode Highlights:

• Overcoming the fear of selling
• The importance of being truthful and authentic in sales
• Ashley discusses her approach to sales and shares strategies that has worked for her
• Social ad strategies
• Having a customer first mentality
• Pricing your services and valuing your worth

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

Send us a Text Message.

Being an entrepreneur is like being on a roller coaster. One day you can be on such a high and the next day you can be on such a low. Which is why it’s so important that we are setting boundaries in our business.

When we set business boundaries, we are setting ourselves up to avoid burnout and unhappiness and setting ourselves up to succeed as an entrepreneur.

Which is why I’m diving into the 4 boundaries you should be setting in your business so that you are living your most intentional and purposeful life and creating a healthy work-life balance.

So, if you are ready to learn how to set healthy business boundaries that will elevate your sales, provide a top-notch customer experience and ensure that you are on track to build a sustainable and successful business then tune in now.

Related Resources

Ep 101: Are you making these common sales mistakes?

https://andeehart.com/are-you-making-these-common-sales-mistakes/

The She Sells Differently Coaching Community – A community of like-minded peers and small business owners that you can connect with and lean on for support as a product-based business owner

https://andeehart.com/membership

Episode Highlights:

• Setting healthy business boundaries with clients

• Setting boundaries with family and friends

• Setting boundaries within your business

• Setting boundaries with yourself

• Meeting and managing client expectations

• Connecting with like-minded entrepreneurs for support

• Finding balance and enjoyment outside of work

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

Send us a Text Message.

In a competitive market, making a mark as a product maker and establishing a place for your creations in retail spaces can be challenging, which is why I’m bringing you some wholesale strategies when it comes to retailing your products!

With nearly 20 years in the industry, retail expert and shop owner Dana Ayala, is a goldmine for product-based business owners looking to expand their reach into the wholesale market.

Today, Dana is sharing the importance of being organized with your products in the backend of your business, emphasizing the value of promotional materials (particularly lifestyle photos), making the buying and reordering process easy for retailers, and having a unique selling proposition when it comes to having your products on a retailer's shelf.

So, if you are ready to successfully navigate the world of wholesale strategies with Dana’s invaluable insights, press play and let’s do this!

Connect with Dana Ayala

The Yellow Butterfly - https://www.theyellow-butterfly.com/

Instagram - @ theyellowbutterflyboutique

Facebook – The Yellow Butterfly Boutique

Episode Highlights:

• Importance of organized invoices

• How organized product information benefits the retailer

• Should you send your retailer product photos or lifestyle photos

• Importance of standing out among the competition

• How to catch the attention of a retailer

• Overcoming intimidation in approaching retailers

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

Send us a Text Message.

When you are creating your products how do you know what will resonate with your customers?

How can you create products and stay two steps ahead of your competition?

Consumer market trends! This is going to be your secret weapon when it comes to creating products that are going to leave your customers wanting to buy more and keep you two steps ahead of your competitor!

Today, I am joined by Dwayne Jeffries. Dwayne has over 16 years of experience with transforming ideas into profitable products and has worked with big name retailers such as Tractor Supply, Walmart, Cracker Barrel, Target and more.

Dwayne is able to anticipate market trends to satisfy consumer desires and he’s walking us through using market trends in our own product-based business to help propel our business forward.

Dwayne walks us through the significance of using consumer market trends to develop products and how utilizing consumer market trends you can gain a competitive edge and align your offerings with you customers' needs and desires.

So, in a world of product-based businesses, keeping up with trends and forecasts is crucial to staying ahead of the curve press play and listen in as Dwayne helps us do just that!

Do you want to learn more about using consumer trends to build your product-based business? You can grab your exclusive copy of the 2024 Trend & Marketing report for product makers inside the She Sells Differently Coaching community! Learn more about the community here - https://hartdesignco.thrivecart.com/ssd-community-membership/.

Episode Highlights:

• Importance of paying attention to consumer market trends even as a new business owner

• Tailoring your product offerings to meet customer needs and preferences

• Understanding the origins of trends

• Socioeconomic trends and their influence on consumer behavior

• Creating products that evoke emotions and resonate with your customers

• Utilizing trend forecasts for product development and marketing strategies

• Using iterations of your products to propel your business forward

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

Send us a Text Message.

We hear this all the time in the entrepreneurial world – if we manifest our goals they will happen!

But what if the practice of manifesting our goals is actually causing us to not achieve our business dreams?

Today's guest, Rachel Tenney, is bringing a thought-provoking conversation to us where she notes that manifesting goals is basically saying you don’t have to work hard for what you want and that this way of thinking can actually start to harm our business.

Instead, she notes that worshipful entrepreneurship involving prayer and scripture instead of manifesting is what will help move us to take action to achieve our goals

Rachel's passion is practical theology - applying theology to everyday life! When she started in entrepreneurship, she realized that no one was really there to help her apply her faith to her business practically, especially as a woman. So, she started The Voca Society to do just that - provide biblical mindset and encouragement to women in entrepreneurship

So, if you are ready to learn how our success comes from a combination of mindset and action, and not from manifestation, then press play and let’s take action on those goals!

Episode Highlights:

• Meet Rachel and her Christian-based approach to business
• Pitfalls and misconceptions around the practice of manifesting goals
• Is manifesting your goals actually a detriment to achieving them
• Differentiation between good affirmations and manifesting
• Alternative approaches to achieving goals rather than manifesting them
• Rachel shares her experience with using faith and prayer to achieve business goals

Connect with Rachel Tenney:

Instagram - @thevocasociety

Facebook: https://www.facebook.com/vocasociety

YouTube: https://www.youtube.com/@thevocasociety

Join the Voca Society https://www.vocasociety.com/join

Get your copy of the Rooted Goals Workbook - https://www.evergreenplanner.com/pages/rooted

How to keep Jesus first in your business (free) masterclass - https://the-voca-society.myflodesk.com/zpzmnpwx7m

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com