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Brand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive niche

Think your market is too saturated?

If you’re a product-based business owner feeling stuck in a crowded niche, this episode will completely reframe how you see a saturated market — and show you why competition isn’t the problem.

Saturation means proven demand.

In this episode, you’ll learn:

· Why a saturated market validates opportunity

· How to stand out in a crowded market

· Why most competitors are average — and beatable

· The power of bold brand positioning

· Why clarity beats complexity

· How customer experience increases lifetime value

· Why consistency compounds authority

You don’t have to prove the category works.
You only have to prove why you.

Ready to implement the strategy behind this mindset?

Join the She Sells Wholesale waitlist and learn how to dominate your corner of a saturated market.

Because saturation isn’t the problem.
Blending in is.

Resources & Links

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

Send a text

Join the waitlist for my signature She Sells Wholesale course – doors open soon!

If you’ve ever thought, “If my product is good enough, it will sell itself,” this episode is your loving wake-up call about the realities of running a product-based business.

In this episode, Andee breaks down the “Field of Dreams Lie” — the false belief that simply creating something beautiful guarantees sales. She sheds light on the importance of strategic sales strategies and effective marketing strategies, especially beyond just social media.

Drawing from her experience of launching a candle line from her kitchen to scaling it into 120 retail boutiques in just three months, Andee shares the mindset shift that changed the course of her business: sales is not a one-time event but ongoing stewardship.

You’ll learn why a great product alone does not guarantee sales, the biggest mistakes made in wholesale accounts, and why relying solely on social media marketing is risky. Plus, discover the difference between hustle and consistency and the 3-part visibility rhythm that drives repeatable revenue through online marketing and other channels.

If you’re tired of random posting, feeling ghosted by retailers, or wondering why your product isn’t moving, this episode will shift your perspective on selling — and give you actionable marketing strategies to grow your product-based business with confidence.

Because no matter how good your product is, you still have to sell it.

Check out episode 105 “ The #1 Marketing Strategy I Wish I Had Utilized From the Start of My Business”

Resources & Links

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

Send a text

You can have incredible products, and still hear “no” from retailers.

In this episode of She Sells Differently, Andee breaks down the real reasons retailers pass on great product brands, and it has far less to do with your product quality than you think.

Retail buyers aren’t looking for potential.
They’re looking for clarity, confidence, and safety.

Inside this episode, you’ll learn:

· Why retailers say no even when they like your product brand

· The invisible objections buyers never say out loud

· How unclear positioning signals risk...even if your product is strong

· Why complexity in pricing, branding, and messaging quietly kills deals

· How to make your product brand feel like the safest yes a buyer can make

Resources & Links

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

Send a text

If you’ve ever thought “Wholesale isn’t for me” or “I’ll lose money if I sell wholesale”, this episode is for you.

In today’s episode of She Sells Differently, Andee is breaking down the most common product wholesale myths that keep product-based business owners stuck, overwhelmed, or afraid to pitch their products to retailers.

From pricing fears to inventory overwhelm to misconceptions about platforms like Faire, Andee pulls back the curtain on what product wholesale actually looks like, and why it’s one of the most powerful ways to scale your business with more consistency, leverage, and freedom.

Inside this episode, we cover:

• How to protect your profit when selling wholesale
• What retailers really think about pricing and relationships
• How to use Faire strategically without relying on it alone
• Why wholesaling doesn’t need to be complicated or “perfect” to work

Andee also shares real examples from her own candle business, including how wholesaling helped her quit her corporate job and create a business that fits her life.

✨ If fear or misinformation has been holding you back from product wholesale, this episode will help you reframe what’s possible, and show you a clearer path forward.

🔗 Register here for the Retail Ready Challenge

Resources & Links

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

Send us a text

Do you secretly believe you’re “just not good at sales”?

Let’s clear that up right now. In this episode of She Sells Differently, I’m breaking down the 5 most common sales mindset beliefs that are keeping product-based business owners stuck in inconsistent, unpredictable sales, and what to believe instead.

We’re talking about the sneaky stories that show up in your content, your pricing, and your energy, even if you don’t realize it. From the fear of being “too salesy” to believing your audience can’t afford what you offer, this is the mindset reset every entrepreneur needs.

You’ll learn how to shift from fear to clarity, from hesitation to confidence, and start showing up in your sales process like the CEO you are.

In this episode, we cover:

· Why “people hate being sold to” is a myth, and what they actually hate

· How your personal money fears are projecting into your pricing

· Why trying to sell to everyone is costing you sales

· How to stop taking “no” personally

· The truth about consistency vs. luck in sales

· A bonus sales mindset reframe that changes everything

🎧 Whether you’re launching, in a sales slump, or just want to feel better about selling, this one’s for you.

Schedule your complimentary 30 min clarity call with Andee.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

Send a text

Hustle without clarity doesn’t create momentum…..It creates noise.

In this episode of She Sells Differently, Andee walks product-based business owners through 10 powerful questions designed to help you reflect, realign, and move into the new year with confidence—not pressure.

Instead of rushing into new goals, product launches, or strategies, this episode invites you to pause and ask better questions about what actually worked, what drained your energy, and what kind of business owner you’re being shaped into.

These questions will help you:

· Identify what truly made money vs. what just made noise

· Simplify areas of your business that have become unnecessarily complicated

· Recognize where fear, urgency, or habit may be driving decisions

· Reset your small business mindset around growth, success, and “enough”

· Build a business that supports your life—not consumes it

If you’re craving clarity, peace, and sustainable growth this year, this episode will help you reset your mindset before you set another goal.

🎧 Bonus: Andee shares one powerful filter question you can use all year long to make aligned decisions with confidence.

👉 Ready for personalized clarity?

Book a complimentary clarity call with Andee

Resources & Links

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

Send us a text

If you’ve ever poured your heart into a product… launched it… and heard nothing but crickets, this episode is for you.

In today’s conversation, Andee shares a hard but freeing truth about selling products online:

👉 Nobody actually cares about your product… until you do.

This episode breaks down why features don’t sell, effort alone isn’t rewarded online, and how emotion, belief, and conviction are the real drivers behind consistent sales. Andee walks you through the exact mindset shift that transformed her own marketing, and how you can apply it to your product descriptions, content, emails, and offers starting today.

You’ll learn:

· Why customers don’t buy products — they buy belief

· The role emotion plays in selling products online

· How to inject conviction into your content without feeling fake or salesy

· Why “quiet confidence” is no longer enough in today’s market

· How to stop sounding like everyone else and start creating content that actually converts

Andee also shares how this work comes to life inside the Product Marketing Bank, where product-based business owners learn how to communicate their value with clarity, confidence, and emotional connection — on repeat.

✨ If you want people to care about what you sell, it starts with how loudly you care first.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

Send a text

What if the reason your product brand isn’t taking off in 2026… has nothing to do with your product?

In this high-impact episode, Andee breaks down the invisible factor holding most product-based businesses back, and it’s not what you think.

💥 Spoiler: You don’t need another product. You need a message that finally sticks.

If you’ve ever felt like:

• You’re doing everything right, but still not getting traction
• Your brand looks good but somehow feels forgettable
• You’re constantly creating, posting, pitching—but sales aren’t reflecting the effort…
• 
  

Then this episode is your 2026 turning point.

🔍 Inside this episode:

• The #1 reason your product brand isn’t gaining momentum this year
• Why clear messaging is outperforming “newness” in 2026
• How to build visibility with repetition, not reinvention
• The mindset shift that turns browsers into buyers
• How to stop being the best-kept secret in your niche

🎯 Want the full roadmap for turning your product brand from invisible to in demand?

👉 Get access to Andee’s signature messaging workshop inside The Product Marketing Bank—the monthly membership that takes the guesswork out of marketing for product-based businesses.

✨ Join now for just $19 with the code “SHESELLS”

(And yes, you’ll also get access to the 2026 Product Sales Success Blueprint Workshop)

Resources & Links

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community