Episodios

  • Episode 1174: Navigating Growth with a Fractional CMO Model with Draye Redfern

    Episode 1174: Navigating Growth with a Fractional CMO Model with Draye Redfern
    Aug 18 2025
    Discover how a Fractional CMO can unlock your business's growth potential by providing high-level strategy and streamlining marketing efforts. In this episode of Sharkpreneur, Seth Greene speaks with Draye Redfern, CEO and founder of Redfern Media. He shares his insights into the changing role of fractional leadership in marketing. After facing the challenges of running both an agency and a CMO service, Draye explains how fractional CMOs help businesses improve their marketing efforts while giving owners the ability to stay in control and promote growth. Key Takeaways: → The benefits of using a fractional CMO to bridge gaps in marketing expertise. → How minor adjustments in marketing can drive profound business growth. → The importance of understanding KPIs and high-level strategy in marketing. → How fractional leadership brings both strategy and accountability to a business. → The challenges and rewards of transitioning from full-service agencies to fractional support. Draye Redfern is the CEO and founder of Redfern Media, a marketing and consulting agency that helps businesses redefine their marketing approach with systematized processes and automations, turning prospects into loyal clients and brand ambassadors. He also founded Fractional CMO, which provides executive-level marketing strategies and resources without the cost of a full-time marketing director. Over the past decade, Draye has assisted clients across various industries, including top Instagram travel accounts, personal development psychologists, and SharkTank entrepreneurs. During the COVID-19 pandemic, his success led him to create the Recession Flywheel™, a 7-step framework that helps businesses improve their mindset, security, offer, team, marketing, sales, and financials. Connect With Draye: Website Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m
  • Episode 1173: The Journey to Building a Professional Services SaaS with Zach Tsakiris

    Episode 1173: The Journey to Building a Professional Services SaaS with Zach Tsakiris
    Aug 15 2025
    Learn how FastWill went from a simple digital will service to a full-fledged SaaS platform revolutionizing estate planning for financial advisors and clients alike. In this episode of Sharkpreneur, Seth Greene speaks with Zach Tsakiris, founder of FastWill.com. He shares how he expanded his digital estate planning platform into a successful SaaS business that now serves thousands of clients. Starting in the financial services sector, Zach saw the need for an affordable and efficient estate planning solution for mid-tier clients and professionals. He discusses building a SaaS platform for financial advisors, insurance brokers, and clients, offering an easy way to create wills and trusts. Zach outlines the key decisions, partnerships, and strategies that have fueled FastWill’s growth and success in a competitive market. Key Takeaways: → The initial inspiration behind turning FastWill into a SaaS platform. → Key challenges business founders face when scaling and how to overcome them. → The value of a seamless user experience in attracting both clients and professionals. → Why FastWill’s SaaS model is a game-changer for estate planning professionals. → The importance of constantly evolving your product to meet user needs and market demands. Born in Dallas and based in Manhattan, Zach Tsakiris became a top financial advisor in estate planning. He founded FastWill to simplify the process for clients and advisors. As the world goes digital, he envisions estate planning’s future online and aims to make FastWill the industry leader. Connect With Zach: Website Instagram Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 m
  • Episode 1172: How to Fix Your Sales Team Without the Pressure Tactics with Geoff Ketterer

    Episode 1172: How to Fix Your Sales Team Without the Pressure Tactics with Geoff Ketterer
    Aug 13 2025
    Is your sales team underperforming? Before blaming the team, it might be time to consider the bigger picture. Learn how building trust and aligning marketing with sales can produce significant results. In this episode of Sharkpreneur, Seth Greene speaks with Geoff Ketterer, an 8-Figure Sales Trainer & CRO. He shares his journey from being a chef to building a successful sales consulting business. After helping over 150 businesses grow, Geoff explains how to transform sales teams, the importance of internal culture, and how to use a hybrid social engine to attract better leads. His approach moves away from traditional sales tactics, focusing instead on building a sustainable and motivated team. Geoff’s insights are valuable for CEOs looking to improve their sales teams and scale without burning out. Key Takeaways: → The most prominent misconceptions CEOs have about sales team struggles. → Why culture is the key to a high-performing sales team. → How skepticism in the market is affecting sales conversions. → How to align sales and marketing teams to achieve better results. → Strategies for scaling businesses without overloading the sales team. Geoff Ketterer is the guy CEOs call when their sales teams are underperforming and they're tired of wasting money on disconnected strategies that don't work. With years of experience working alongside top-tier companies like 7th Level and Closers.io, Geoff knows how to fix broken teams and transform them into high-performing sales powerhouses. As a fractional CRO, he has helped over 150 businesses scale with his no-nonsense approach to aligning sales and marketing into one unstoppable revenue machine. He scaled Functional Medicine Academy from $7K/month to SIM/month in just 9 months, and he's done it for countless others since. Connect With Geoff: Website Instagram TikTok LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 m
  • Episode 1171: Scaling with Raving Referrals with Brandon Barnum

    Episode 1171: Scaling with Raving Referrals with Brandon Barnum
    Aug 11 2025
    Mastering the art of referral partnerships can propel your business to new heights, transforming how you connect, collaborate, and scale. In this episode of Sharkpreneur, Seth Greene speaks with Brandon Barnum, CEO of HOA.com and bestselling author. He shares his inspiring journey from a struggling single dad to a successful entrepreneur who grew multiple businesses through raving referrals. With over 5 million business professionals impacted, Brandon now focuses on helping homeowners and businesses build lasting relationships through powerful referral networks. Listen as he reveals his secrets to creating thriving partnerships and how anyone can achieve exponential growth by leveraging trust and community. Key Takeaways: → Why HOA.com is on a mission to connect professionals with homeowners in trusted local partnerships. → The role of AI and automation in scaling businesses and maintaining effective communication. → The difference between networking and referral partnerships, and why referral partnerships are more effective. → Insights on how real estate professionals can turn vendors into proactive partners to maximize their referral potential. → The importance of identifying and nurturing relationships with people already serving your idea clients. Brandon Barnum is a serial entrepreneur and referral-marketing expert best known as CEO of HOA.com—the platform bringing together all 375,000 U.S. homeowner associations under the banner of “Unity Through Community.” Over three decades, he has launched and expanded multiple tech ventures and referral networks that serve over 5 million business professionals worldwide. Through his bestselling Raving Referrals books, practical workshops, and a national network of certified trainers, Brandon helps real estate agents, home-service professionals, and purpose-driven entrepreneurs increase their income, influence, and impact. Connect With Brandon: HOA.com RavingReferrals.com X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 m
  • Episode 1170: How to Get a Meeting with Anyone

    Episode 1170: How to Get a Meeting with Anyone
    Aug 8 2025
    Want to land meetings with decision-makers who seem out of reach? How to break through the noise with a personal touch that delivers results. In this episode of Sharkpreneur, Seth Greene speaks with Stu Heinecke, a Wall Street Journal cartoonist, Hall of Fame-nominated marketer, and best-selling author of Get the Meeting. Stu is the creator of the concept known as contact marketing. This strategy utilizes personalized, creative outreach to secure meetings with anyone, including the most difficult-to-reach decision-makers. From sending custom cartoons to using AI tools, Stu shares how entrepreneurs can make their outreach stand out in an age of digital noise. He also discusses his new AI-enhanced version of his book, How to Get a Meeting with Anyone, and how he has kept his marketing fresh, human, and engaging over the years. Key Takeaways: → How personalized cartoons can break through the noise in marketing. → Why AI plays a huge role in the future of contact marketing. → Why effective delegation is the most critical skill for entrepreneurs. → How to find and leverage your niche in the digital marketing world. → The power of humanization in your outreach strategies. Stu Heinecke is a bestselling business author, a Hall of Fame-nominated marketer, and one of The Wall Street Journal’s cartoonists. In How to Get a Meeting with Anyone (2016), he introduced the world to “Contact Marketing,” which uses micro-focused campaigns to connect with critically important accounts and prospects. Using the twenty categories of contact campaigns outlined in the book, readers have achieved explosive growth in their careers, businesses, and lives. In Even More Outrageous Ways to Get a Meeting with Anyone (10-2019), Heinecke adds more techniques, tips, and strategies, more than sixty illustrated case studies, an updated Contact Marketing model that sets a new response baseline—at 100%—and introduces “Pocket Campaigns” as a replacement for business cards. Connect With Stu: Website Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 m
  • Episode 1169: From Burnout to Breakthrough

    Episode 1169: From Burnout to Breakthrough
    Aug 6 2025
    If burnout is the silent epidemic of high achievers, this episode is your wake-up call. In this episode of Sharkpreneur, Seth Greene talks with Erika Glenn, COO and Co-founder of Glenn Professional Services and a TEDx speaker, who shares her deeply personal journey from corporate burnout to wellness entrepreneurship. After experiencing six hospitalizations in a single year and years of nonstop work, Erika created Enough by Me—a comprehensive recovery program for executives that combines integrative medicine, somatic therapy, nutrition, and community support. She reveals how she's helping high achievers reset their nervous systems, reclaim their energy, and heal from the inside out. Key Takeaways: → The hidden signs of executive burnout most people miss. → How high achievers suppress burnout symptoms to protect their careers. → What a nervous system reboot looks like, and why it matters. → Why somatic therapy plays a key role in burnout recovery. → How community support combats the shame and isolation of burnout. Erika Glenn, COO and Co-Founder of Glenn Professional Services, is a sought-after keynote speaker, TEDx presenter, and award-winning healthcare executive dedicated to inspiring the next generation of forward-thinking professionals. With a career spanning leadership roles in provider systems, healthcare conglomerates, and health tech startups, Glenn has helped Fortune 500 companies achieve clinical and financial success through innovation and strategic growth. A leader in healthcare transformation, Glenn has developed and scaled programs that improve patient outcomes, advance AI technology, and drive systemic change. Having overcome her health struggles, she brings a deeply personal perspective to her work—showing professionals that setbacks can be the foundation for extraordinary impact. Connect With Erika: Website LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 m
  • Episode 1168: From Welfare to Decamillionaire with Kasim Aslam

    Episode 1168: From Welfare to Decamillionaire with Kasim Aslam
    Aug 4 2025
    If you’re an entrepreneur looking to scale quickly, mastering delegation and understanding traffic are two secrets you can’t afford to ignore. In this episode of Sharkpreneur, Seth Greene speaks with Kasim Aslam, a serial entrepreneur and best-selling author, who shares his journey from a welfare baby to a successful business owner with multiple seven and eight-figure businesses. Kasim discusses his philosophy on building businesses through talent acquisition and delegation, emphasizing that the key to success is not being the most intelligent person in the room, but rather surrounding oneself with more competent individuals. He also delves deep into solving traffic problems first and how businesses can thrive by focusing on leveraging external challenges to create opportunities. Key Takeaways: → Why delegation is the most essential skill for an entrepreneur. → The difference between inventors and entrepreneurs. → Why talent acquisition is a life hack for entrepreneurs. → How to scale your business by leveraging the right people. → The importance of liquidity in business and personal finance. Kasim Aslam has built six, seven, and eight-figure businesses, with two successful eight-figure exits, all driven by his ability to recruit and manage top remote talent worldwide. With extensive experience in hiring hundreds of people, he is a recognized expert on finding, training, and managing peak performers. His latest venture, Pareto Talent, specializes in recruiting, training, and matching high-performance Executive Assistants with growing entrepreneurs. Kasim firmly believes that remote hiring not only unlocks a global talent pool but also creates meaningful opportunities for professionals, particularly in emerging markets like Latin America. His mission is to connect entrepreneurs with dedicated, high-quality remote talent, fostering growth and providing financial and professional freedom to individuals around the world. Connect With Kasim: Website Instagram X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 m
  • Episode 1167: Asset Protection Tips Every Entrepreneur Needs to Know with Blake Harris

    Episode 1167: Asset Protection Tips Every Entrepreneur Needs to Know with Blake Harris
    Jul 30 2025
    Are you prepared to protect your wealth from unexpected lawsuits? In this episode of Sharkpreneur, Seth Greene speaks with Blake Harris, Founding Principal at Blake Harris Law and an expert in offshore asset protection. He shares essential insights into protecting your wealth through strategic planning. With ten years of experience and a proven track record of establishing thousands of offshore trusts, Blake offers practical advice to business owners, entrepreneurs, and high-net-worth individuals seeking to safeguard their assets. He explains why an offshore asset protection trust isn't just for the super-rich and how even those with $1 million in assets can benefit from this approach. Key Takeaways: → The importance of setting up an offshore asset protection plan. → Clarifying the misconception that asset protection is only for the ultra-wealthy. → Why taxes remain unaffected by offshore trusts, and how to stay compliant with the IRS. → How to create the proper legal foundation for a successful offshore trust. → The future of asset protection in a changing legal and financial landscape. Blake Harris is the founding principal at Blake Harris Law, specializing in offshore asset protection for clients worldwide. With a global network cultivated through travel to over 40 countries, Blake collaborates with trust companies, protectors, and bankers to provide tailored solutions for safeguarding wealth. An accomplished author and international speaker, he regularly educates professionals through legal education lectures on asset protection and offshore planning. Blake has appeared in major national publications, including Forbes, ABC, NBC, CBS, Fox News, and MarketWatch. He has built a significant social media following, with hundreds of thousands of followers. Before founding his law firm, Blake worked with one of America’s top wealth management firms, advising high-net-worth clients on asset protection strategies. Recognized as a “Rising Star” by Super Lawyers Magazine for five straight years, Blake is an AV®️ Preeminent™️ Attorney and actively participates in the American Bar Association and the Bars of Florida and Colorado. He lives in Miami Beach. Connect With Blake: Website X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m