If your team is frustrated, your culture is drifting, and change feels exhausting, this conversation will reset your leadership.

In this episode of Sharkpreneur, Seth Greene interviews Scott Burgmeyer, Founder and CEO of BecomeMore Group, who shares how he helps 300–500-employee organizations grow through leadership development, strategy, and change management. He’s the author of Chief Optimization Officer (2020) and Think: The Road Less Traveled (May 2025), and he co-hosts the Leadership Line podcast, released weekly. Scott explains how authentic leadership, truth-telling, and doing improvement with people (not to them) can reduce turnover, strengthen culture, and create measurable business impact.

Key Takeaways:

→ Regulatory disruption can be ignored, resisted, or accepted, but the winners redesign the org and equip leaders for the new reality.

→ Scaling works best when repeatable systems are built without neglecting the human side that drives adoption and retention.

→ Authentic leadership is relational, not social.

→ Leaders often “know” the issues but need an outside voice to cut through the sugarcoating and call out what’s really happening.

→ You can’t lead today’s workforce with yesterday’s assumptions. Frustration often stems from resisting reality rather than adapting your leadership approach.

Scott Burgmeyer is the Founder and CEO of BecomeMore Group, a company that reflects his journey of growth and transformation. His early career followed a traditional path, with successful roles in corporate environments. However, after achieving a significant corporate opportunity, Scott realized his comfort zone had shrunk, while the organization seemed content with his performance. Seeking more, he founded Creative Solutions Group in 2010, driven by relentless curiosity and a desire for growth.

In 2018, Scott focused his efforts full-time on Creative Solutions Group and shortly thereafter co-authored his first of four books. The company continued to expand, culminating in a corporate acquisition with his partner Tammy in 2021 and the release of their fifth book. In 2023, Scott and Tammy formalized their merger, rebranding as BecomeMore Group to reflect their commitment to continuous personal and professional growth.

Connect With Scott:

Website: https://www.becomemoregp.com/

Instagram: https://www.instagram.com/becomemoregp/

X: https://x.com/BecomeMoreGroup

https://x.com/scottburgmeyer

Facebook: https://www.facebook.com/profile.php?id=61576980455975

LinkedIn: https://www.linkedin.com/company/becomemoregp/

https://www.linkedin.com/company/becomemoregp/

In an AI-driven world, SEO is evolving, but is traditional SEO still effective? Discover how Answer Engine Optimization (AEO) is changing the digital landscape.

In this episode of Sharkpreneur, Seth Greene interviews Damon Burton, Founder and President of SEO National, who discusses the future of SEO in an AI-dominated world. As AI tools like ChatGPT take over search queries, Damon explains how businesses can leverage these tools while staying true to the tried-and-true SEO strategies that have worked for decades. From the basics of SEO to advanced Answer Engine Optimization (AEO), Damon offers expert insights into how businesses can thrive in this new digital era.

Key Takeaways:

→ AI is reshaping SEO, but it’s still vital to focus on the same core elements.

→ Despite the rise of AI, foundational SEO, like website structure and content strategy, remains essential.

→ Google’s dominance in search engines is still substantial, and businesses should not panic.

→ Understanding the intent behind search queries is vital for both traditional SEO and AI-powered platforms.

→ AI offers small businesses a unique opportunity to compete against larger players with the right SEO strategy and content.

Damon Burton is the founder of SEO National, a search engine marketing agency he launched in 2007 after famously outranking a billion-dollar company on Google. Since then, he has built an international team that’s helped clients like Tony Robbins, Russell Brunson, NBA teams, and Inc. 5000 and Shark Tank–featured companies make more in a month than they used to in a year. A best-selling author, Damon literally wrote the book on SEO—Outrank, a practical guide that shows businesses how to dominate Google without paying for ads. Featured in Entrepreneur, Forbes, BuzzFeed, and USA Weekly, he’s known for making complex SEO strategies easy to understand and implement. A husband and father of three, Damon also speaks on leading remote teams and building a family-first culture while scaling a high-performance digital business.

Connect With Damon:

Website: http://damonburton.com/

Instagram: https://www.instagram.com/entrepreneurdamon/

X: https://x.com/EntrepreneurDB

Facebook: https://www.facebook.com/damon.burton

LinkedIn: https://www.linkedin.com/in/damonburton/

YouTube: https://www.youtube.com/@damon-burton

Most business owners don’t realize they’re building an exit they can’t afford.

In this episode of Sharkpreneur, Seth Greene interviews Marc Adams, Strategy Mentor & Business Exit Planner at Acquisitions4You, who shares how his work has helped provide $22B in funding support and why he now focuses on helping founders double business value in 12 months or less. After a stage-four cancer diagnosis during the pandemic and a life-changing conversation with his son, Marc pivoted his mission toward helping the “nine out of ten” owners who never get the outcome they need. He explains the Double and Keep It framework, designed to grow value fast while protecting owners from the usual traps of dilution, debt burdens, and painful exit costs.

Key Takeaways:

→ Most business owners don’t get the value they expect when it’s time to sell.

→ Exit-math can be brutal, especially in states with high taxes.

→ Traditional private equity doesn’t solve the real problem.

→ The “double and keep it” framework aims to achieve value growth without dilution or debt service.

→ This framework is meant to create a real retirement-grade exit.

Marc Adams is a strategy mentor and business-exit planner who helps founder-led companies double enterprise value in 12–24 months and structure tax-efficient exits without heavy dilution or personal guarantees. He’s helped take a company from roughly $140M to a $1B valuation and led a loss-making $18M-revenue business to a $140M exit. A bestselling author with Times Square features, Marc works closely with family offices and private capital, providing founders with a practical, buyer-aligned playbook for value creation, clean diligence, and better after-tax outcomes.

Connect With Marc:

Website: https://acquisitions4you.com/

LinkedIn: https://www.linkedin.com/in/1marcadams/