You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who question your price, and who ghost you after discovery calls.

I hate to break it to you, but it's not them. It's your messaging.

You're speaking to beginner-level problems when there's a whole world of champagne problems out there waiting for someone like you to solve them. And today, we're gonna fix it.

If you're a service provider (VA, OBM, ads manager, copywriter, funnel builder) who's tired of attracting clients with beginner budgets and beginner problems, this is for you. I'm gonna show you exactly how to shift your messaging to attract premium clients who respect your expertise, make decisions quickly, and pay well.

1. Beginner Problems vs. Champagne Problems: The distinction between survival-stage clients (uncertain, low budget, testing) and success-stage clients (established, scaling, delegating). Champagne problems are problems of growth, not getting started.
2. Why Your Messaging Attracts the Wrong Clients: Service providers default to beginner messaging because it feels safer, more familiar, and less vulnerable—often driven by imposter syndrome or playing small.
3. How Messaging Signals Client Level (and Budget): Language that focuses on “getting started,” affordability, or learning attracts beginners, while messaging that assumes success attracts premium clients who value expertise and delegation.
4. The Tactical Messaging Shift to Attract Premium Clients: Auditing current messaging, reframing problems to assume success, and using language centered on delegation, ownership, scaling, and premium solutions.
5. What Changes When You Speak to Champagne Clients: Higher-quality inquiries, shorter sales cycles, easier pricing conversations, faster decisions, and doing higher-level work instead of beginner hand-holding.

Find the full post at: https://brandimowles.com/272

Want More Like This? ⬇️

🎧Mastering Your Message: How To Communicate Your Value To Attract Champagne Clients

🎧Consistent Client Flow with Social Selling: Your Guide to Using DMs to Build Relationships and Book Calls

Additional Resources:

Want help making the shift?

• From Chasing to Chosen is a hands-on workshop that shows you how to position yourself as the go-to expert premium clients seek out — without cold DMs or posting nonstop.
  Grab your spot at brandimowles.com/chasing (live or on-demand, depending on when you’re reading).

Need support?

• Just getting started? Head to conversionsforclients.com for free resources.
• Ready to scale past $10K/month and become the strategist premium clients seek out? Strategist Society is for you.

And DM me on Instagram @brandimowles with the word “CHAMPAGNE” and your biggest takeaway — I read every message.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Stop. Stop trying to learn everything. Stop collecting certifications. Stop feeling like you're not ready because you don't know enough.

Because I'm about to tell you the only four skills that actually matter when it comes to building wealth as a service provider. And if you master these four things, you will never be broke again - no matter if you're a nine-to-fiver, a freelancer, or you want to create your own digital products.

In fact, skill number four is the one that actually puts money in your bank account, and most of you are completely ignoring it.

Here's what I know to be true after working with over 3,000 service providers: You don't need to know everything. You need to know four things. That's it. Just four.

Topics Covered In This Episode:

1. Why most service providers focus on the wrong things - the trap of endless learning instead of mastering high-leverage skills
2. Persuasive messaging - how to communicate value in a way that attracts premium clients
3. How the 4 skills work together - messaging, traffic, funnels, and selling as an integrated system
4. Selling as the skill that actually deposits money - why most people avoid it and how to get good at it through reps
5. Adding the strategy layer - becoming invaluable by understanding the "why" behind execution, not just doing tasksually the best opportunity for service providers willing to evolve

Find the full post at: https://brandimowles.com/271

Want More Like This? ⬇️

🎧Hourly vs Package Pricing: What Do Clients Really Want?

🎧You Don’t Need A Different Service. You Need Better Offers.

Additional Resources:

If you’re thinking, “Okay, Brandi, I hear you. I need to make the pivot, but I don’t know how to restructure my offers or reposition myself or add that strategy layer,” that is exactly what we do in Strategist Society. We help you make the transition from doer to strategist. We help you restructure your packages, rewrite your messaging, and step into premium positioning so you can charge premium prices while working less.

Head to thestrategistsociety.com and apply for a Strategist Success Audit with me. We’ll look at exactly where you are now and map out the pivot you need to make.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Look, I'm not here to sugarcoat this for you.

AI is replacing service providers left and right in 2026, and if you're offering one of these five services, you could be next.

But before you panic and think this is some doom-and-gloom situation, let me be clear: I'm not here to fear-monger. I'm here to give you a wake-up call so you can pivot NOW instead of getting to the end of 2026 frustrated with your lack of clients, lack of growth, and wondering if you should have even started this business in the first place.

After working with over 3,000 service providers, I've seen this shift happening in real time. I've watched podcast managers get replaced. I've seen copywriters who used to charge $20,000 now struggling to land $2,000 clients. I've watched VAs lose their entire roster because clients figured out ChatGPT can do 80% of what they were paying them for.

The industry is changing, y'all. And we need to change with it.

Here's what we're covering today: the five services getting hit the hardest by AI, real examples of how this is playing out right now, and most importantly, the exact pivot you need to make to stay relevant and charge premium prices.

This might sting a little, but I promise I'm giving you a path forward—not just telling you the sky is falling.

Topics Covered In This Episode:

1. The shift from execution to strategic thinking
2. The specific pivots needed for the 5 at-risk service categories
3. Real behind-the-scenes insights from million-dollar businesses
4. How to add strategy layers for premium pricing
5. Why this is actually the best opportunity for service providers willing to evolve

Find the full post at: https://brandimowles.com/270

Want More Like This? ⬇️

🎧The 4 Futures of Freelancing: Will You Be Irreplaceable or Obsolete in 2026?

🎧You Don’t Need A Different Service. You Need Better Offers.

Additional Resources:

If you’re thinking, “Okay, Brandi, I hear you. I need to make the pivot, but I don’t know how to restructure my offers or reposition myself or add that strategy layer,” that is exactly what we do in Strategist Society. We help you make the transition from doer to strategist. We help you restructure your packages, rewrite your messaging, and step into premium positioning so you can charge premium prices while working less.

Head to thestrategistsociety.com and apply for a Strategist Success Audit with me. We’ll look at exactly where you are now and map out the pivot you need to make.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany