The Messaging Shift That Attracts Premium Clients (And Stops the Tire Kickers)

You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who question your price, and who ghost you after discovery calls.

I hate to break it to you, but it's not them. It's your messaging.

You're speaking to beginner-level problems when there's a whole world of champagne problems out there waiting for someone like you to solve them. And today, we're gonna fix it.

If you're a service provider (VA, OBM, ads manager, copywriter, funnel builder) who's tired of attracting clients with beginner budgets and beginner problems, this is for you. I'm gonna show you exactly how to shift your messaging to attract premium clients who respect your expertise, make decisions quickly, and pay well.

1. Beginner Problems vs. Champagne Problems: The distinction between survival-stage clients (uncertain, low budget, testing) and success-stage clients (established, scaling, delegating). Champagne problems are problems of growth, not getting started.
2. Why Your Messaging Attracts the Wrong Clients: Service providers default to beginner messaging because it feels safer, more familiar, and less vulnerable—often driven by imposter syndrome or playing small.
3. How Messaging Signals Client Level (and Budget): Language that focuses on “getting started,” affordability, or learning attracts beginners, while messaging that assumes success attracts premium clients who value expertise and delegation.
4. The Tactical Messaging Shift to Attract Premium Clients: Auditing current messaging, reframing problems to assume success, and using language centered on delegation, ownership, scaling, and premium solutions.
5. What Changes When You Speak to Champagne Clients: Higher-quality inquiries, shorter sales cycles, easier pricing conversations, faster decisions, and doing higher-level work instead of beginner hand-holding.

Find the full post at: https://brandimowles.com/272

Want More Like This? ⬇️

🎧Mastering Your Message: How To Communicate Your Value To Attract Champagne Clients

🎧Consistent Client Flow with Social Selling: Your Guide to Using DMs to Build Relationships and Book Calls

Additional Resources:

Want help making the shift?

• From Chasing to Chosen is a hands-on workshop that shows you how to position yourself as the go-to expert premium clients seek out — without cold DMs or posting nonstop.
  Grab your spot at brandimowles.com/chasing (live or on-demand, depending on when you’re reading).

Need support?

• Just getting started? Head to conversionsforclients.com for free resources.
• Ready to scale past $10K/month and become the strategist premium clients seek out? Strategist Society is for you.

And DM me on Instagram @brandimowles with the word “CHAMPAGNE” and your biggest takeaway — I read every message.

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