Selling the Cloud Podcast Por Mark Petruzzi KK Anderson Paul Melchiorre arte de portada

Selling the Cloud

Selling the Cloud

De: Mark Petruzzi KK Anderson Paul Melchiorre
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Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.

Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.


© © 2025 Selling the Cloud
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Episodios
  • Ep. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)
    Nov 11 2025

    In this replay of Mastering Sales with AI, AGS Co-Founder Mark Petruzzi is joined by KK Anderson and Scott Stollwerk, Chief Sales Officer at Pest Share, together with Gabriella Koenig of Collective[i], for a lively and practical discussion on how AI is reshaping the art of selling.

    The conversation dives deep into what separates average sales teams from AI-empowered ones—and it’s not the tech itself. It’s the thinking. The panel explores how smarter questions, better hypotheses, and trust-driven selling can transform AI from a productivity tool into a true strategic partner.

    They share real stories from the field: how AI predicted buyer shifts before humans saw them, how teams replaced pipeline calls with signal-driven insights, and how great sellers now act like the CEOs of their own territories—with AI as their superintelligence.

    Whether you’re a CRO, RevOps leader, or AE curious about where to start, this session shows how to go beyond surface-level prompting and turn AI into an amplifier for strategy, trust, and results.

    What You’ll Learn:

    • Why AI transformation in sales is not about technology—it’s about better thinking and sharper questioning

    • The “value hypothesis” framework for creating AI-assisted prep before every customer meeting

    • How leading teams like Pest Share use AI to forecast, coach, and prioritize deals in real time

    • What happens when sales leaders replace pipeline reviews with AI signal reviews

    • How to coach teams to trust and collaborate with AI rather than resist it

    • Why the best sellers now operate like CEOs of their own pipelines—and how AI makes that possible

    Featured Speakers:

    Mark Petruzzi – CEO, Accelerant Growth Solutions (AGS)

    KK Anderson – Co-Founder, Accelerant Growth Solutions (AGS)

    Scott Stollwerk – Chief Sales Officer, Pest Share

    Gabriella Koenig – Moderator, Collective[i]

    Key Topics:

    • Prompting for insight vs. prompting for confirmation

    • From search to strategy: moving beyond AI as a shortcut

    • Trust, empathy, and human connection in the AI era

    • Smarter forecasting and self-coaching with collective data

    • Building AI-driven sales cultures that embrace change

    #SellingTheCloud #GetAGS #ReimagineGrowth #AIforSales


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    59 m
  • Ep. 100 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 2
    Nov 4 2025

    In Part 2 of our conversation with Neil Graham, Chief Revenue Officer at Disqo, we dive deeper into how modern CROs must rethink their org design, marketing execution, and AI integration strategies to stay competitive in 2025 and beyond. Neil shares why curiosity, humility, and bias for action are now non-negotiables; and how his team is operationalizing those values inside a flat, fast-moving GTM system.

    From building AI-generated deal strategy sessions to deploying 24/7 agents on the website, Neil unpacks the real-world tools and team behaviors that are reshaping sales and marketing execution. This episode is packed with tactical insights for CROs leading through change.

    What You’ll Learn

    • Flatter Orgs, Bolder Execution: How Disqo’s three-layer model speeds up decisions and drives alignment across marketing, sales, and delivery.
    • Non-Negotiables in Revenue Teams: Why curiosity, humility, and action orientation matter more than ever, and how to screen for them.
    • AI as a Revenue Multiplier: How Disqo uses AI for outbound personalization, content creation, and automated deal intelligence.
    • Coaching in the AI Era: How Neil’s RevOps team leads enablement through data-driven strategy docs and always-on insights.
    • Creating New Roles for the AI Age: Why Disqo now has a dedicated AI strategy lead embedded in RevOps, and how other CROs can follow suit.

    Key Topics

    • Scaling outbound without bloating headcount
    • Redefining RevOps to include data, process, enablement, and AI ownership
    • Designing a leadership team that balances vision and execution
    • The future of SDR and BDR roles in an AI-enabled GTM
    • Using AI agents for 24/7 coverage and real-time buyer insights
    • Building culture through feedback, modeling, and EQ-based hiring

    Guest Spotlight: Neil Graham

    Neil Graham is the Chief Revenue Officer at Disqo. A proven growth operator and revenue architect, Neil has helped scale iconic brands like Salesforce, Siebel, and Jive. At Disqo, he’s building a flat, AI-accelerated GTM machine that prizes speed, ownership, and alignment over legacy hierarchy.

    Resources & Mentions

    • Company: Disqo
    • Frameworks: MedPick, DSF (Disqo Success Framework)
    • Sales Tools: Gong, Clay, ChatGPT, AI agents
    • Leadership Inspiration: Carl Schachter, Eli Cohen, John Barrows
    • Book: Emotional Intelligence by Daniel Goleman

    🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    23 m
  • Ep. 99 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 1
    Oct 28 2025

    In this episode of Selling the Cloud, we’re joined by Neil Graham, Chief Revenue Officer at Disqo and a seasoned revenue leader whose career spans Salesforce, Siebel, Jive, and Telem. Neil shares a ground-level view of what it takes to lead, scale, and modernize revenue organizations in an era where traditional sales playbooks are no longer enough.

    From breaking out of funnel-stage rigidity to building flat organizations that prioritize curiosity, Neil walks through the changes CROs must embrace to stay ahead. He also shares how Disqo is rethinking GTM structure and leveraging AI to drive personalization, speed, and operational clarity; without drowning in tools.

    What You’ll Learn

    • Why the Playbook is Obsolete: What Neil really means when he says the old models no longer work, and what replaces them.
    • Lightweight Rigor at Scale: How to build process and alignment without slowing teams down.
    • From Bottoms-Up to Top-Down TAM: How Disqo blends relationship selling with TAM-led targeting for scale.
    • Curiosity as Culture: Why curiosity is a non-negotiable leadership trait in flat, fast-moving GTM orgs.
    • Leading Through Change: How to coach teams to self-govern, move fast, and stay mission-aligned in a no-layer org model.

    Key Topics

    • Building sales organizations without bureaucracy or bloat
    • Aligning marketing, sales, and success teams around business outcomes
    • Using AI to power real-time customer insight and hyper-relevant outbound
    • Flattening GTM structures for speed, ownership, and clarity
    • Creating cultures where experimentation and impact are rewarded

    Guest Spotlight: Neil Graham

    Neil Graham is the Chief Revenue Officer at Disqo and a proven sales leader with decades of experience scaling GTM organizations from Series A to post-IPO. Known for his ability to bring structure without red tape, Neil has helped some of the most recognized B2B SaaS names balance scale with agility in high-growth phases.

    Resources & Mentions

    • Company: Disqo
    • Framework: DSF (Disqo Success Framework)
    • Sales Tools: Gong, Clay, ChatGPT
    • Books & Influence: MedPick methodology, Salesforce early days, AI-led sales enablement

    🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    19 m
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