Host - John Walker, Founder of Vend Digital

Guest - Kavi Kardos, SEO Specialist and Content Marketer

We’re kicking off Series Two of Sell More Stuff - An eCommerce Podcast with a conversation that gets to the heart of great SEO: understanding your customer. John Walker is joined by Kavi Kardos, a seasoned SEO and content expert who has worked at Moz and is currently Director or Organic Growth at KlientBoost.

In this episode, Kavi shares how the real goldmine for SEO might be sitting in your inbox or on your customer service calls. From fielding questions about sausage casings to uncovering the real words people use to search, Kavi shows how truly customer-focused SEO can lead to better rankings - and better results.

In this episode, John and Kavi discuss:

• Using data from your customer service or sales team to inform SEO strategy
• Why keyword tools aren’t enough on their own
• The importance of speaking your customer’s language online
• What she learned working at Moz
• Learning about sausage-making
• How to balance SEO best practices with real-world user behaviour

Kavi also recommends the book Everybody Lies by Seth Stephens-Davidowitz, which explores what search data can reveal about people’s true thoughts and behaviours.

About Kavi Kardos

Kavi Kardos is an SEO specialist and content marketer with a passion for user-first search strategy. She’s written for and worked with some of the biggest names in SEO, including Moz. You can find Kavi on LinkedIn.

If you want your SEO to connect with real customers, not just search engines, this episode is a great place to start. Tune in and learn how to turn customer insights into search success.

Host: John Walker, Founder of Vend Digital
Guest: Simon Harper, Owner of SRH Design

In this episode of Sell More Stuff - An eCommerce Podcast, John Walker chats Email Marketing with Simon Harper, owner of SRH Design.

Simon shares his expertise on email marketing, breaking down key factors like deliverability, personalisation, and consistency - three essentials for getting emails into inboxes and turning them into sales.

In this episode, John and Simon discuss:

• How deliverability affects your email success and what to do about it
• The power of personalisation and why generic emails won’t cut it
• Why consistency in email marketing builds trust and increases conversions
• The impact of different email marketing platforms, including MailChimp, Klaviyo, and Beehiiv

Simon also recommends the book Email Marketing Rules by Chad S. White, a guide packed with insights on getting more from your email campaigns.

About Simon Harper:Simon Harper is the founder of SRH Design and an email marketing expert with years of experience helping businesses improve their email strategies.

As Ireland’s first MailChimp Partner, he brings a deep understanding of what it takes to create effective email campaigns. Connect with Simon on LinkedIn.

Host: John Walker, Founder of Vend Digital
Guest: Gil David, Founder of Run DMG

In this episode of Sell More Stuff - An eCommerce Podcast, John Walker is joined by Gil David, founder of Run DMG and one of Ireland’s first Facebook Premier Partners. Gil shares his expertise on crafting effective paid advertising strategies and the importance of getting the basics right to drive results.

In this episode, John and Gil cover:

• Gil’s journey to becoming one of the first Facebook Premier Partners in Ireland
• Setting up a simple but effective advertising funnel using Facebook and Google Ads
• Why testing is essential to successful advertising campaigns
• How to choose the right optimisation settings for your adverts

Gil also recommends the book "Lost and Founder" by Rand Fishkin, which offers valuable insights into growing and managing a business.

About Gil David:
Gil David is the founder of Run DMG, a paid advertising agency specialising in scaling eCommerce brands through data-driven strategies. With years of experience in paid social and search advertising, Gil helps businesses get more from their advertising budgets. Learn more about Gil and his work on his website or LinkedIn.

If you’re looking to refine your paid advertising strategy and boost sales, this episode is packed with practical advice. Tune in to learn how to set up campaigns that deliver results and help you sell more stuff!