Episode Five - Paid Advertising

Host: John Walker, Founder of Vend Digital
Guest: Gil David, Founder of Run DMG

In this episode of Sell More Stuff - An eCommerce Podcast, John Walker is joined by Gil David, founder of Run DMG and one of Ireland’s first Facebook Premier Partners. Gil shares his expertise on crafting effective paid advertising strategies and the importance of getting the basics right to drive results.

In this episode, John and Gil cover:

• Gil’s journey to becoming one of the first Facebook Premier Partners in Ireland
• Setting up a simple but effective advertising funnel using Facebook and Google Ads
• Why testing is essential to successful advertising campaigns
• How to choose the right optimisation settings for your adverts

Gil also recommends the book "Lost and Founder" by Rand Fishkin, which offers valuable insights into growing and managing a business.

About Gil David:
Gil David is the founder of Run DMG, a paid advertising agency specialising in scaling eCommerce brands through data-driven strategies. With years of experience in paid social and search advertising, Gil helps businesses get more from their advertising budgets. Learn more about Gil and his work on his website or LinkedIn.

If you’re looking to refine your paid advertising strategy and boost sales, this episode is packed with practical advice. Tune in to learn how to set up campaigns that deliver results and help you sell more stuff!