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You don’t need a sexy product.

You need a story that hits emotion first.

In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.

Here’s the truth: if you’re struggling on TikTok, it’s probably not your product.
It’s the way you're showing it.

From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to stop doing immediately if you want to win in social commerce.

WHAT YOU’LL LEARN:

– Why TikTok doesn’t care about your features
– The 3 story formats that drive conversions
– How to emotionally position “boring” products
– Why creators beat influencers on TikTok Shop
– Hooks that stop the scroll (and make people say “that’s me”)

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

If I were starting a DTC fashion brand in 2025, this is not the path I’d take.

But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.

And here’s the wild part...

They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta

In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand.

We go deep on:

1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad

This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.

If you're an apparel brand trying to crack profitable scale...

If you’ve ever wondered if Meta is still worth it...

If TikTok isn’t working for you...

👉 This is the episode to binge.

🔗 Connect with Kareem:

LinkedIn: https://www.linkedin.com/in/kareemelgendy/
Website: https://veiled.com/
Email: kareem@veiled.com

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

Attribution is broken.

Cookies are dying. Conversions get credited to the last device.

And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.

In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:

• Why conversion-based tracking no longer works
• How outdated attribution models (even MTA) are misleading marketers
• Why traditional MMM and geo-holdouts aren't viable for most brands
• The massive hidden iceberg of upper-funnel activity most tools ignore
• What a modern, data-driven approach to budget allocation actually looks like

If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.

Guest Bio:

Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem.

SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue—across channels, devices, and user journeys.

Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world.

👉 Learn more about SegmentStream:
https://www.segmentstream.com

👉 Connect with Constantine Yurevich on LinkedIn:
https://www.linkedin.com/in/constantineyurevich/

👉 Follow Constantine on X (Twitter)
https://x.com/weird_ceo

👉 Subscribe to Constantine’s Newsletter on LinkedIn
https://www.linkedin.com/newsletters/7189209704512860160/

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

Let’s face it — most products are boring.
And if that’s true for your brand… you might be sitting on a goldmine.

Because right now, TikTok Shop isn’t favoring the flashiest brands.
It’s favoring the relatable ones.

In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.

If your content isn’t working, it’s probably not your product’s fault.
It’s your angles.
It’s your storytelling.
It’s your lack of emotional contrast.

I’ll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.”

This is your TikTok Shop blueprint — especially if your product isn’t "sexy.”

Inside this episode:

• Why “boring” is the biggest opportunity right now
• 3 viral storytelling formats we use (with breakdowns)
• Real TikTok Shop product wins from Kalodata
• 4 overlooked factors that drive conversions way more than product features
• And what to do if your content’s flopping right now

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

I’ve built seven brands.

Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.

In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on.

From $26K in month one to projecting $51K this month on Amazon, we’re just getting started.

And here's the thing...

Most people only show you what worked after the fact.

I’m going to show you everything as it happens.

The good. The bad. The break-evens.

Every lever we pull and every decision we make.

If you’ve ever wanted to build a brand alongside someone who’s done it before, this is it.

What You’ll Learn in This Episode:

• Why we launched on Amazon first (and what’s next)
• The early numbers: Revenue, profit margins, ad spend breakdowns
• How we’re planning to scale past break-even
• Why I’m more excited about this brand than any I’ve built before
• The mindset shift that happens when you’re building again, but smarter

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

Amazon brands are playing the WRONG game.

Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.

This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.

In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.

What You’ll Learn in This Episode:

✅ Hexclad’s $100M+ Amazon Playbook (and why inventory forecasting is a nightmare)
✅ The biggest mistake Amazon sellers make when running ads
✅ Why TikTok & Meta are quietly driving Amazon’s biggest growth
✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)

If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

🎙 Guest: Ken Freeman
💼 Full Circle Agency → https://www.fullcircleagency.com/
📲 Follow Ken Freeman on Socials:

• LinkedIn → https://www.linkedin.com/in/kenfreeman-amz/
• Twitter → https://twitter.com/kenthefreeman

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands.

If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.

What You’ll Learn in This Episode:

• Why YouTube is the TV of 2025 and how e-commerce brands can leverage it
• The truth about incrementality and why last-click attribution is misleading
• The common misconceptions brands have about YouTube ads
• Real-life case studies of brands scaling profitably on YouTube
• A step-by-step breakdown of how to test, optimize, and scale YouTube campaigns

Who is Brett Curry?

Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers.

With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.

He’s worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies.

As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.

Connect with Brett:

🔗 Website: omgcommerce.com
🔗 LinkedIn: https://www.linkedin.com/in/thebrettcurry/
🔗 Twitter/X: @BrettCurry

Key Takeaways:

• YouTube works differently than Meta – it's not about direct response, but long-term brand impact.
• Last-click attribution is broken – incremental lift is where the real value lies.
• YouTube + Meta = The Perfect Pair – Why combining these two platforms gives you the best shot at scalable, profitable growth.
• The $30K Case Study – A real-world example of why turning off YouTube can kill an entire business.
• Creative & Targeting Tips – What actually works on YouTube and how to avoid the biggest pitfalls.

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing.

In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure.

This approach ensures that every ad dollar is working for you, not against you.

By the end of this episode, you’ll understand:

• How to launch Product Shopping Ads (PSAs) to get immediate traction
• The role of Video Shopping Ads (VSAs) in driving visibility and conversions
• When and how to use Cost Caps and Target ROAS to push volume while staying profitable
• The power of GMV Max Campaigns, TikTok’s answer to Advantage+ and PMax

If you're serious about growing on TikTok Shop, this is the framework to follow.

Key Takeaways:

• Scaling TikTok Shop ads isn’t about spending more—it’s about structure. If your campaigns aren’t set up correctly, you’re just burning cash.
  
  
• Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.
  
  
• Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.
  
  
• Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.
  
  
• GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok’s version of Meta’s Advantage+ or Google’s PMax, designed for brands ready to scale big.

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about