🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/

👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/about

In this webinar, Jordan break down the TikTok Shop 2026 Blueprint and the exact creator-first strategy brands are using to scale fast on TikTok Shop. Learn why TikTok Shop is a demand generation engine, not just another sales channel, how creators have become the real distribution layer, and what it takes to build a sustainable creator ecosystem. We cover shop health, listings, inventory, creator onboarding, affiliate systems, and the momentum-based approach brands need to win in 2026. Perfect for brands, founders, and marketers looking to scale TikTok Shop profitably.

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🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

🐦 - Twitter: https://twitter.com/jordantwestecom

TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.

In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ads, organic sales, and creator/affiliate revenue. He explains how TikTok credits all orders for promoted products during a GMV Max campaign—even if the buyer never saw an ad—and why this can make performance look better than it actually is.

Jordan also shares practical ways brands can unblend GMV Max, understand what’s driving real growth, and avoid scaling based on misleading data. If you’re running TikTok Shop ads or managing GMV Max campaigns, this video will help you measure performance correctly and make smarter decisions with your budget.

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🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

🐦 - Twitter: https://twitter.com/jordantwestecom

In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.4% of creators on TikTok Shop generate meaningful GMV, why creator outreach conversion rates are collapsing, and what brands must do differently to win in an increasingly competitive market.The conversation dives deep into:Creator scarcity vs creator volumeWhy mass outreach is dyingThe future of brand-owned contentWhy AI content is being suppressed on TikTokHow top brands are building moats through creator relationshipsWhy loyalty, training, and community matter more than everIf you’re a brand, agency, founder, or operator trying to scale on TikTok Shop, this episode reveals the uncomfortable truths most people ignore — and the strategies that actually work going into the next phase of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You’ll learn why this channel could become a trillion-dollar opportunity, how brands should think about creator-led commerce in 2026 and beyond, and what makes Social Commerce Club’s approach different from traditional TikTok Shop agencies.If you’re an e-commerce founder, DTC operator, or marketing leader trying to build sustainable growth beyond paid ads, this video explains the system, the mindset, and the future of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what’s actually happening behind the scenes.We cover the collapse of enterprise-driven SaaS models, why micro creators are outperforming paid ads, how CPM-based creator marketing is rewriting e-commerce, and why AI-generated content is about to hit a massive wall as platforms begin suppressing it.This episode is packed with insider stories, real tactical insights, and a brutally honest look at where social commerce, creators, and AI are heading in 2025 and beyond.If you’re building in SaaS, running an e-commerce brand, scaling creators, or navigating the new TikTok/Instagram landscape — this conversation will change how you think about growth.---------------------------------------------------------------------------------------📌TIMESTAMPS:00:00 Intro00:56 Live Streaming Boom03:15 Short-Form Problems06:12 Early SaaS Career10:29 Sendlane Era14:58 SaaS Mistakes18:20 Snowball Years22:33 Finding Refundle24:55 CPM Model28:04 Micro Creator Halo31:00 AI Content Decline33:45 AI Dependency36:08 Refunnle Roadmap38:22 Social CRM40:25 Closing=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop’s explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it’s all here.

This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.

If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.

📌TIME STAMPS:

00:00 – Intro & What This Podcast Is About

01:04 – Why Social Commerce Needs a New Conversation

04:00 – The Team Behind SCC & Their Story

07:00 – TikTok Shop’s Black Friday Shockwave

12:00 – Live Shopping: Entertainment Is the Future

17:00 – Authenticity vs AI: What Consumers Really Trust

22:00 – Jake Paul, AI Virality & Creator-Led Brands

27:00 – The Creator Army Strategy vs One Big Influencer

32:00 – Will AI Influencers Replace Humans?

37:00 – AI in Organizations: The Real Problems & Risks

42:00 – Why Brands Must Adapt Faster Than Ever

46:00 – Behind the Scenes: SEC’s Massive Industry Demand

48:45 – Final Words & Episode Close

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🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

🐦 - Twitter: https://twitter.com/jordantwestecom

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*Who am I, and why should you listen to me?*

As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.

I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a struggling account from just $4/day in ad spend to over six figures in 12 days with a 6X ROAS. If you're trying to grow your TikTok Shop, this is the blueprint every new brand needs.You’ll learn how to properly audit your shop, fix your product pages, build a creator hub, recruit creators from multiple angles, set VIP/non-VIP commission tiers, and relaunch ads with a clean structure that actually converts. We also walk through how to run a TikTok Shop Blitz to turn normal days into big revenue moments.Whether you're a new brand, a creator, or an e-commerce founder trying to scale TikTok Shop, this step-by-step guide will show you exactly what works right now.

In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You’ll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.

We’ll cover:

🚀 Why “same face, same script” creatives are killing your reach

🎨 How Meta & TikTok reward creative variety (formats, concepts, talent)

🛍️ The 9 Carousel Archetypes that drive record-breaking ROAS

🤝 Why TikTok Shop’s GMV Max makes Carousel Ads the default winner

📚 The Concept Bank — 20+ ideas including review walls, myth busters, and founder explainers

🎯 How to use “Diversity Packs” to feed the algo fresh, high-performing creatives

Whether you’re a brand owner, media buyer, or UGC creator — this is the blueprint to dominate 2025 with creative diversity that scales.

If this helped, drop a comment, share it with your team, and let’s build ads that actually perform.