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You don’t need a sexy product.

You need a story that hits emotion first.

In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.

Here’s the truth: if you’re struggling on TikTok, it’s probably not your product.
It’s the way you're showing it.

From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to stop doing immediately if you want to win in social commerce.

WHAT YOU’LL LEARN:

– Why TikTok doesn’t care about your features
– The 3 story formats that drive conversions
– How to emotionally position “boring” products
– Why creators beat influencers on TikTok Shop
– Hooks that stop the scroll (and make people say “that’s me”)

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

If I were starting a DTC fashion brand in 2025, this is not the path I’d take.

But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.

And here’s the wild part...

They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta

In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand.

We go deep on:

1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad

This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.

If you're an apparel brand trying to crack profitable scale...

If you’ve ever wondered if Meta is still worth it...

If TikTok isn’t working for you...

👉 This is the episode to binge.

🔗 Connect with Kareem:

LinkedIn: https://www.linkedin.com/in/kareemelgendy/
Website: https://veiled.com/
Email: kareem@veiled.com

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

Attribution is broken.

Cookies are dying. Conversions get credited to the last device.

And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.

In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:

• Why conversion-based tracking no longer works
• How outdated attribution models (even MTA) are misleading marketers
• Why traditional MMM and geo-holdouts aren't viable for most brands
• The massive hidden iceberg of upper-funnel activity most tools ignore
• What a modern, data-driven approach to budget allocation actually looks like

If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.

Guest Bio:

Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem.

SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue—across channels, devices, and user journeys.

Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world.

👉 Learn more about SegmentStream:
https://www.segmentstream.com

👉 Connect with Constantine Yurevich on LinkedIn:
https://www.linkedin.com/in/constantineyurevich/

👉 Follow Constantine on X (Twitter)
https://x.com/weird_ceo

👉 Subscribe to Constantine’s Newsletter on LinkedIn
https://www.linkedin.com/newsletters/7189209704512860160/

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about