Secrets To Scaling Your Ecommerce Brand Podcast Por Jordan West arte de portada

Secrets To Scaling Your Ecommerce Brand

Secrets To Scaling Your Ecommerce Brand

De: Jordan West
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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast

Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:

  • Paid Advertising: Master the art of paid ads across platforms.
  • Creative Strategy: Unlock innovative approaches to marketing.
  • TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
  • Facebook Ads: Leverage Facebook's vast network for your brand.
  • Influencer Outreach: Harness the power of influencer marketing.
  • Real Successes & Failures: Learn from real-life experiences and case studies.
  • Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.

Join us for invaluable advice and strategies to elevate your e-commerce store.


Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.

In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.

But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.

Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.

Jordan West Economía Marketing Marketing y Ventas
Episodios
  • TikTok GMV Max ROI Is Lying to You (Here’s What’s Really Inside)

    TikTok GMV Max ROI Is Lying to You (Here’s What’s Really Inside)
    Jan 5 2026

    TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.


    In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ads, organic sales, and creator/affiliate revenue. He explains how TikTok credits all orders for promoted products during a GMV Max campaign—even if the buyer never saw an ad—and why this can make performance look better than it actually is.


    Jordan also shares practical ways brands can unblend GMV Max, understand what’s driving real growth, and avoid scaling based on misleading data. If you’re running TikTok Shop ads or managing GMV Max campaigns, this video will help you measure performance correctly and make smarter decisions with your budget.


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    🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

    🐦 - Twitter: https://twitter.com/jordantwestecom
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    18 m
  • The Creator Scarcity Problem No One Talks About

    The Creator Scarcity Problem No One Talks About
    Dec 24 2025

    In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.4% of creators on TikTok Shop generate meaningful GMV, why creator outreach conversion rates are collapsing, and what brands must do differently to win in an increasingly competitive market.The conversation dives deep into:Creator scarcity vs creator volumeWhy mass outreach is dyingThe future of brand-owned contentWhy AI content is being suppressed on TikTokHow top brands are building moats through creator relationshipsWhy loyalty, training, and community matter more than everIf you’re a brand, agency, founder, or operator trying to scale on TikTok Shop, this episode reveals the uncomfortable truths most people ignore — and the strategies that actually work going into the next phase of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
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    47 m
  • Why Social Commerce Will Replace Paid Ads (And Who’s Already Winning Big)

    Why Social Commerce Will Replace Paid Ads (And Who’s Already Winning Big)
    Dec 22 2025

    Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You’ll learn why this channel could become a trillion-dollar opportunity, how brands should think about creator-led commerce in 2026 and beyond, and what makes Social Commerce Club’s approach different from traditional TikTok Shop agencies.If you’re an e-commerce founder, DTC operator, or marketing leader trying to build sustainable growth beyond paid ads, this video explains the system, the mindset, and the future of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
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    9 m
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