Episodios

  • Who Needs a Stable Job Anyway?
    Dec 19 2025

    After an 18-year rise through corporate HR—from recruiter to group president across Canada and the U.S.—Dom walked away from a “safe” executive career to build something on his own terms. In this conversation, we unpack why large organizations quietly trade momentum for bureaucracy, how technology and automation empower lean founders, and why “stability” often comes at the cost of creativity, speed, and meaning.

    We explore intrapreneurship vs. entrepreneurship, the hidden traps of bloated systems, and how founders can use data, automation, and open APIs to move faster without burning capital. The throughline isn’t rebellion—it’s agency. Building work that’s fun, aligned, and alive again.

    No anti-corporate rant. Just lived experience, hard trade-offs, and a clear-eyed look at what it really takes to step off the stable path—and thrive.

    TL;DR

    * Stability is conditional: Corporate safety disappears the moment priorities shift.

    * Intrapreneur vs. founder: Big-company success doesn’t equal personal leverage.

    * Tech as leverage: Automation and BI (not hype AI) unlock speed for lean teams.

    * Systems can trap you: CRMs and ERPs either enable growth—or become prisons.

    * Innovation dies slowly: Bureaucracy rewards optics over outcomes.

    * Work-life blend > balance: Fun, purpose-driven work creates sustainability.

    * Momentum matters: Small teams with clarity outperform slow giants.

    Memorable lines

    * “Stability often costs more than risk—you just don’t see the bill right away.”

    * “Big systems don’t fail fast. They fail quietly.”

    * “AI isn’t magic—it’s leverage if you know what problem you’re solving.”

    * “Careers don’t collapse overnight; they stall one approval layer at a time.”

    * “Fun isn’t a perk—it’s fuel.”

    Guest

    Dominic Levesque — HR executive turned founder; CEO of NextWave; author and advisor on leadership, technology, and organizational transformation.

    🔗 LinkedIn: https://www.linkedin.com/in/dominiclevesquecria/🌐 Website: https://nextwav.com

    Why it matters

    Most people chase stability without realizing it’s borrowed—not owned. This episode is for founders, operators, and executives who feel boxed in by success and sense there’s another way to work, build, and live.

    If you’re questioning whether the “safe path” is actually costing you momentum, creativity, and agency—this conversation gives you the framework to rethink what security really means, and how to design a career that doesn’t slowly drain the life out of you.

    Call to Action

    If this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.

    https://secondlifeleader.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
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    30 m
  • Coming Back Home: Identity, Ego, and the Real Work of Leadership
    Dec 12 2025

    Most of us chase home on the outside — new careers, new cities, new missions — assuming the right setting will unlock the right identity. But for Socratese, home wasn’t Boston, the Army, or the next achievement. It was the inner place he had been trained to outrun.

    In this episode, we unpack why so many high-performers hit professional milestones but feel spiritually homeless, how “hero’s journey” conditioning pushes leaders away from their real identity, and how cannabis (used intentionally, not performatively) became the unexpected doorway to presence, empathy, and actual healing.

    We trace the emotional reality of reintegration after elite institutions (military, corporate, startup), how performance culture replaces personhood, and why coming home is always an inward path — never a geographic one.

    This conversation winds through 80s action movies, the “meeting crisis,” late-stage capitalism narratives, business ethics, the collapse of real community, and the quiet courage required to stop living other people’s scripts.

    No mysticism. No clichés. Just a brutally honest exploration of what it actually takes to return to yourself.

    TL;DR

    * Home isn’t a location—it’s your inner alignment. Many leaders hit external success while feeling internally displaced.

    * Cannabis as a tool, not an identity. For Socratese, it created non-judgmental presence—the state needed for real healing.

    * Performance culture steals personhood. Whether military or corporate, the identity costumes eventually crack.

    * Disruption isn’t tech—it’s restoring human reciprocity. Real business is two people making each other better.

    * The journey inward is the only real journey. Every choice either takes you closer to your true self or further away.

    Memorable Lines

    * “I came home from the Army, but I didn’t feel at home. Because the home I needed wasn’t a place—it was my heart.”

    * “Cannabis didn’t heal me. It put me in a state where healing was finally possible.”

    * “We spend years becoming the person others expect, and then wonder why we feel like strangers in our own lives.”

    * “Business should be: I win, you win. Somewhere along the line, we lost the human part.”

    * “You don’t find home. You return to it.”

    Guest

    Socratese Rosenfeld — Army veteran, tech founder, CEO of Jane, and one of the most thoughtful voices on identity, healing, and conscious leadership.LinkedIn: https://www.linkedin.com/in/socratesrosenfeld/Website: https://www.iheartjane.com/

    Why This Matters

    If you’re a founder, veteran, executive, or anyone who has lived inside a high-performance machine, you know the cost: identity confusion, emotional detachment, and a quiet sense of exile from yourself.

    Coming back home is the real work.Not a tactic. Not a hack.A reckoning.

    The leaders of tomorrow aren’t the loudest.They’re the ones who know where “home” is — and how to lead from that grounded center.Call to Action

    If this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.

    https://secondlifeleader.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
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    32 m
  • Stepping Out of a Career That Was Actually a Trap
    Dec 11 2025

    Rita Malvone did — but only after it nearly burned her out as a leader, a human, and as someone trying to make sense of a career that never quite felt like hers.

    In this episode, Rita and I unpack the quiet misery of high-performing corporate people: the ones who smile on Zoom, hit the metrics, answer Slacks at 11 p.m.… and privately wonder why they feel so damn empty.

    Rita’s story starts in China, leading a young team while simultaneously building an entire Asia-Pacific presence from scratch. On paper? Impressive.In reality? A slow emotional suffocation disguised as “success.”

    She talks openly about being a bad leader — not out of incompetence, but because she was deeply unhappy. The FaceTime culture, the politicking, the performative grind, the “be grateful you even have this job” mindset… all of it slowly turned her into someone she didn’t like.

    When the company finally told her she was 47th in line for a promotion, she snapped the trap in half.

    Leaving wasn’t graceful. It wasn’t strategic.It was survival.

    And looking back, Rita realized something hard but beautiful:You can’t become the leader you want to be inside a system that requires you to betray yourself.

    We dig into the aftermath of walking away, the shock of rediscovering joy, the messy years of rebuilding, and how real leadership is less “motivational poster” and more “doing the hard, human, unglamorous work.”We talk about why suffering gives leaders their edge, why authenticity can’t be faked, and why corporate life fails people who don’t fit the mold — no matter how capable they are.

    This isn’t a rage story.It’s a liberation story.

    No villains. No corporate-hate screeds. Just an honest look at the moment you realize your career is using you more than you’re using it — and what happens when you finally walk out.

    TL;DR

    * The trap: A prestigious career that looks like success and feels like misery.

    * The break point: Being told she was “#47 in line for a promotion.”

    * The turn: Leaving corporate, owning how unhappy she truly was, and rebuilding a life that isn’t powered by performance, FaceTime, or pretending.

    * The lesson: You can’t lead well while losing yourself.

    Memorable Lines

    * “I wasn’t a bad leader. I was an unhappy human pretending to be a leader.”

    * “We were building the seats as we were sitting in them.”

    * “You can’t sugarcoat how miserable you are and still expect to lead well.”

    * “Once I stepped out, I finally saw the cage I had been sitting in.”

    Guest

    Rita Malvone — Leadership coach, former corporate executive in China, and someone who rebuilt her life after discovering her ‘career’ was a beautifully decorated cage.🔗 LinkedIn: https://www.linkedin.com/in/ritamalvone/🔗 Website: https://www.ritamalvone.com/

    Why This Matters

    Most founders, leaders, and high achievers were never taught to question the path — only to climb it.Rita’s story is a reminder that:

    * Success without autonomy is just a gilded cage.

    * Misery disguised as ambition always leaks into your leadership.

    * People don’t need more frameworks — they need leaders who’ve been through fire and came back softer, not harder.

    * Walking away isn’t quitting. It’s choosing yourself.

    Call to Action

    If this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.

    https://secondlifeleader.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
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    27 m
  • Burning Down the Monster: Why Darnyelle Jervey Harmon Walked Away from a Seven-Figure Business
    Dec 5 2025

    In this episode, business transformation powerhouse Dr. Darnyelle Jervey Harmon joins me to talk about the moment she looked at her wildly successful company… and realized she hated it.

    This isn’t a story about hustle culture or “girlboss bounce-backs.”It’s about bankruptcy, rebuilding with intention, and choosing a business that loves you back.

    We break down the difference between scaling and self-sacrifice, how money exposes what you haven’t healed, why “more clients” isn’t the strategy people think it is, and how Darnyelle rebuilt a seven-figure company in two years—this time without losing her health, relationships, or sanity.

    We dig into the metaphysics of money, the courage to kill a successful business, and what it really means to lead with soul.

    No clichés. No hustle theatre.Just clarity, candor, and the blueprint for a business that pays well and preserves your life.

    TL;DR

    * Success ≠ Sustainability: A seven-figure business can still be a monster.

    * Burnout math: Saying yes for money creates commitments you eventually suffocate under.

    * Money as a mirror: It amplifies what you haven’t healed—not what you hope for.

    * One offer > Seven streams: She rebuilt to millions with one $35–40k offer and 35 clients.

    * Speaking still prints leads: Free or paid—stages can generate six figures if used strategically.

    * Rebuild rule #1: Sit down. Breathe. Get clear. Desire before strategy.

    * Work ≠ worth: Your business should love you back—or it’s not success.

    What We Cover

    * Filing bankruptcy after her first year in business

    * Working full-time while rebuilding clarity

    * Scaling to seven figures… then realizing she hated the Frankenstein she’d created

    * Walking away from all previous commitments to start over

    * Designing a life-first, soul-centered business

    * Building the Move to Millions method

    * Why most entrepreneurs overcomplicate revenue

    * How she books paid speaking gigs year-round

    * The discipline of 90 minutes of BD/day

    * Turning free stages into predictable clients

    Memorable Lines

    * “I didn’t build a business. I built a monster.”

    * “Money amplifies everything you haven’t healed.”

    * “I stopped pitting myself out for revenue.”

    * “Clarity comes when you sit down long enough to breathe.”

    * “You don’t need seven income streams—you need one that works.”

    Guest

    Dr. Darnyelle Jervey Harmon — CEO of Incredible One Enterprises, creator of the Move to Millions method, business transformation leader helping entrepreneurs scale sustainably.LinkedIn: https://www.linkedin.com/in/darnyellejerveyharmon/Website: https://movetomillions.com/podcast/

    Why This Matters

    If you want a business that lasts—one that doesn’t wreck your body, your marriage, your joy, or your sanity—you must stop chasing complexity and start designing for reality:

    * a business model that respects your energy

    * one clear offer that can scale

    * money earned without martyrdom

    * self-care as strategy, not luxury

    This episode is the roadmap for founders ready to rebuild without burning down.

    Call to Action

    If this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.

    https://secondlifeleader.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
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    27 m
  • Money ≠ Success: How Meaning, Flexibility & Real Life Redefine Winning
    Nov 29 2025

    From Wall Street’s “culture of no” to early-Google hypergrowth to building a consulting business in Memphis with three kids, Meg lived the arc most founders dream about—and learned that money is only one measurement. Freedom, contribution, intellectual fulfillment, and time with family often matter far more.

    In this episode, we trace her journey from HR leader to entrepreneur, why business development is the real gauntlet, how networks—not algorithms—actually create opportunity, and why the ability to choose your work may be the highest form of wealth.

    We talk about corporate identity, the loneliness of early consulting, the illusion of digital shortcuts, and the gift of designing your life around family—especially when life throws real-world challenges like caring for a dying parent.

    No clichés. No hustle fantasy.Just the reality behind “success”—and why meaning often pays in different currencies.

    TL;DR

    Success isn’t salary: Impact, thought leadership, and flexibility often matter more than income.Corporate → Startup → Consulting: Three worlds, three definitions of achievement.Network beats algorithms: You don’t get clients—or jobs—from LinkedIn applications. You get them from people.Business dev never stops: Land a client → get busy → pipeline dries up → repeat.Life design is wealth: The freedom to choose work, time, and commitments is a form of success money can’t buy.Lean thinking > corporate thinking: Consultants who’ve lived outside the safety net think clearer, simpler, and more efficiently.Legacy isn’t money: Books, models, and ideas can become your version of “immortality.”

    Memorable Lines

    “Starting a business teaches you everything you never knew you didn’t know.”“You can apply for 2,000 jobs online and hear nothing—your network is your real résumé.”“Consulting is freedom, but freedom comes with the cost of building your own pipeline.”“My definition of success now is simple: choice.”“Thought leadership is being known for what your mind creates—not for who signs your paycheck.”

    Guest

    Meg Crosby — Former Wall Street & Google People Ops leader turned consultant; co-author of Running the Gauntlet, corporate board member, and advisor to organizations seeking modern talent, culture, and people-strategy practices.

    🔗 LinkedIn: https://www.linkedin.com/in/meg-thomas-crosby/🔗 Website: https://peoplecap.com/

    Why This Matters

    Most founders measure themselves by revenue—especially in the early grind.But Meg’s story reframes success in a way today’s entrepreneurs desperately need:

    * You can be financially stable and still feel empty.

    * You can make less money and be far more fulfilled.

    * You can design work around the life you want—not the other way around.

    * Real opportunity comes from people, not platforms.

    * Freedom—time, autonomy, meaning—is a form of wealth that compounds differently.

    If you’re building something, this episode gives you permission to expand the definition of “winning.”

    Call to Action

    If this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.

    https://secondlifeleader.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
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    35 m
  • From Managing Money to Making Media — Why Your Second Act Might Be Your Real One
    Nov 28 2025
    Most people treat their career pivot like a crisis. Adam approached his like compounding interest — small, consistent moves that eventually broke the equation. We talk about the finance industry’s myths (no, you are not beating the market), why sharing your story works even when you think you’re “not that person,” how giving away thousands of books became a growth engine, and why content creation is the new credibility layer for every entrepreneur.We explore the second-life moment: when you’ve spent years mastering one system only to realize the next version of you is waiting in a completely different world. Adam’s journey from “professional low-stakes grifter” (his words for financial advisors) to founder of a fast-growing media company is a case study in paying attention to what starts pulling you forward.This isn’t a story about leaving finance. It’s a story about finally doing work that compounds in every direction.TL;DR* No one beats the market: Most managed-money careers hide behind complexity; transparency wins.* Your story is an asset: A book isn’t a $5 product — it’s a credibility accelerant.* Content scales trust: Podcasting, writing, and storytelling create leverage regulated industries never allow.* Pivots aren’t leaps: They’re a series of realizations you can’t unknow.* Second-life careers reward clarity: When you know what you can do exceptionally well, the right path becomes obvious.Key Themes1. The Finance IllusionAdam spent 14 years across every side of the money-management business — IRA departments, CFP work, retirement plans, running his own RIA. The deeper he went, the clearer the hard truth became:Complexity sells. Simplicity performs.Most investors would do better with a simple S&P split and quarterly rebalancing than paying a point-plus in fees. The industry doesn’t like that sentence.2. The Accidental AuthorAdam wrote his first book because his mentor forced him to.He didn’t believe in $5 products.He didn’t believe in writing books.He definitely didn’t believe he had a story worth telling.But giving away thousands of books changed everything:* Attracted assets* Opened doors* Taught him the power of simple ideas (compound interest, APR, basic personal finance)* Showed him that people are starving for clarity, not complexityStories scale. Silence doesn’t.3. When Others Ask You to LeadPeers started asking Adam to help them publish books — CEOs, business owners, professionals.He thought it was absurd.But the model worked: anthology-style, collaborative, marketing budget pooled, broad distribution.What started as a side experiment became a series that has now published 400+ authors.4. The Media PivotWith books working and the podcast exploding, Adam faced a choice:Try to run two careers poorly, or choose one and let it compound.He chose media. Nine years later, that call looks obvious.5. The Bigger RealizationMoney is an accounting entry for resource ownership.But we’re consuming resources at an unsustainable pace to create more accounting entries.Every financial system eventually resets.What matters isn’t the illusion of compounding — it’s the relationships, reputation, and value you build that survive resets.Memorable Lines* “If you can market yourself in finance, you can grow 10x faster in a non-regulated industry.”* “I thought broke people wrote books — turns out authors build trust faster than anyone.”* “You don’t need to beat the market; you need to beat obscurity.”* “I’m not Elon. I can do one thing really well — that’s it. And that’s enough.”* “Content is the new credibility. Silence is the new obscurity.”GuestAdam Torres — Media Founder, Author, PodcasterCo-founder of Mission Matters, publisher of hundreds of books and host of nationally distributed business podcasts. Former CFP and RIA owner turned media-builder helping entrepreneurs amplify their stories.LinkedIn: https://www.linkedin.com/in/adamtorres8/Website: https://missionmatters.com/Why This MattersBecause your second life might not look like an escape — it might look like leverage.Adam’s story shows that the skills you build in one industry become unstoppable when combined with storytelling, ownership, and the courage to pivot.If you want a career that compounds — not just capital but impact, relationships, opportunities — you have to build something the system can’t reset: your voice, your story, your platform.Call to ActionIf this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If ...
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    40 m
  • Becoming Braver, Burning the Old Life, and Why Minimalism Makes Better Entrepreneurs
    Nov 27 2025
    In this conversation with entrepreneur and outsourcing leader Carmen Williams, we unpack the moment she walked into work, felt a physical “no” in her stomach, and quit her job that same day. No plan, no runway, no strategy deck—just bravery born from clarity.This episode isn’t about hustle culture. It’s about permission—to pivot, to shrink your life, to rebuild your identity, and to stop performing your way into burnout.We explore why corporate stability is an illusion, why minimalism creates freedom, how virtual teams scale your capacity, and why the “first hire fantasy” founders chase is usually wrong.We also talk about life after collapse—the rebirth that happens when you stop clinging to the version of yourself that was built to survive, not thrive.No hype. Just the quiet courage of starting over.TL;DR* The brave pivot: Carmen quit her job in one day after realizing life is short and fear is expensive.* Job security is riskier than entrepreneurship: One employer = one point of failure.* Minimalism is leverage: Less stuff, lower burn rate, fewer emergencies.* Founders hire the wrong “clone”: You don’t need another visionary—you need a steady executor.* AI + VAs is the winning combo: AI increases the demand for great operators; it doesn’t replace them (yet).* Saying “no” builds more trust than yes: Filtering clients improves ROI and reputation.What we unpack1. The moment you stop pretending you have timeCarmen’s turning point came when her mother was diagnosed with a terminal illness—20 years older than her. Mortality compresses priorities.She realized: “If I knew I had 20 years left, would I stay here?”Her answer was a clean no.2. The illusion of corporate safetyDoug reflects on climbing into bigger houses and bigger bills—only to realize everything you own also owns a piece of you.Entrepreneurs face volatility monthly.Employees face catastrophe suddenly.Pick your pain.3. Minimalism as a business strategyDoug downsized from 3,800 sq ft → 560 sq ft.Less space. Fewer things. More intention.The easy life is the one with fewer dependencies.4. Why founders hire the wrong personalityEntrepreneurs imagine a “mini-me” assistant—someone spontaneous, creative, high-initiative.What they need is the opposite:A detail-driven operator who finishes what the founder starts.5. How Carmen accidentally built a 100-person outsourcing companyShe hired VAs for her own consulting practice.People kept asking for help.She kept saying no—until the market refused to let her.No website. No pitch deck. Twenty VAs anyway.6. Why AI doesn’t replace VAs—it amplifies themHer teams use AI as a force multiplier, not a threat.Training loops, outside experts, and self-directed learning have made her VAs more valuable—not redundant.Memorable lines* “If you only have one income stream, you don’t have stability—you have a trap.”* “Minimalism isn’t aesthetic. It’s leverage.”* “Your first hire shouldn’t be you—it should be your opposite.”* “The day you stop pretending you have time is the day you become brave.”* “AI doesn’t replace people. It replaces excuses.”GuestCarmen Williams — Founder & CEO of a global outsourcing agency supporting 100+ virtual assistants across multiple industries. Known for helping entrepreneurs scale through operational discipline, delegation frameworks, and mindset shifts around capacity and courage.LinkedIn: https://www.linkedin.com/in/carmenwilliamsau/Website: https://globalteams.com.au/Why this mattersIf you want your second life to work, you can’t drag your first-life habits with you.That means:* lower burn rate* fewer possessions* more clarity* better support* braver decisions* honest self-assessmentYou can’t rebuild while holding onto the version of yourself that burned out.Call to ActionIf this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
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    26 m
  • Making the Invisible Visible: Cybersecurity, Reinvention, and the Real Risks Leaders Ignore
    Nov 22 2025
    In this episode, we use cybersecurity as a lens to expose a truth that every leader forgets: the biggest threats to your company are the ones you can’t see—until they take you down.Scott’s career mirrors the evolution of tech itself—from software stores in the ’80s to early network integration, to building one of the original managed services models before “MSP” was even a phrase. His latest book, Visible Ops for Cybersecurity, reframes the discipline not as an IT function, but as a visibility function: if you can’t see it, you can’t secure it… and if you can’t secure it, you can’t scale it.We break down why ransomware is now franchised, why even the best companies get breached, why cyber insurance is becoming a false safety net, and why every founder—yes, even a team-of-one startup—needs a security-first mindset.This isn’t fear-mongering. It’s leadership.TL;DR* Assume breach. The #1 mistake founders make is believing they’re “too small” to be a target.* Backups are not backups unless they’re encrypted, immutable, and air-gapped.* Cyber insurance is not protection—44% of claims were denied in 2024.* Reinvention is mandatory. Tech evolves, threats evolve, your systems must evolve.* Visibility beats bravado. Most failures come from what leaders think is secure, not what actually is.Memorable lines* “Security by obscurity died the day ransomware became a franchise.”* “If the best cybersecurity companies get hacked, your only strategy is resilience.”* “Backups aren’t safety—they’re hope, unless they’re air-gapped.”* “Reinvention isn’t optional in tech—it’s the price of staying alive.”* “Make the invisible visible, or the invisible will make the decision for you.”Key Ideas We Unpack1. Reinvention as a Survival SkillScott turned retail software into network integration, then into managed services, then into cybersecurity leadership.The pattern:Visibility → Competence → Reinvention.Most founders skip the first step and collapse at the third.2. The Modern Threat Landscape Is IndustrializedRansomware now has:* franchises* training* support hotlines* experts who “close the deal” when an amateur hacker gets stuckThis is organized crime with a customer-service department.3. Backups Are the New LifeboatsThreat actors sit inside systems for 60–365 days before triggering an attack.If your backups are not:* encrypted* immutable* air-gappedyou don’t have backups—you have illusions.4. Cyber Insurance Is Becoming a Mirage44% of claims denied.Policies are unregulated.Exclusions keep growing.Insurance is no longer a plan—it’s paperwork.5. The Startup Founder Version of CybersecurityIf you’re a team of one, your mantra is simple:Be good to your future self.Design tools, workflows, and systems with a security-first mindset from day one.The cheapest hack is the one that never becomes possible.6. Visibility Is a Leadership HabitYou can’t manage what you can’t see.And almost everything that destroys a business—breaches, failures, slow decay, talent risk—starts in the invisible layer.GuestScott Aldridge — President & CEO of IP Services.Cybersecurity author, technologist, MSSP leader, and early pioneer of managed services.Linkedin: https://www.linkedin.com/in/scott-alldridge-1a976/Website: https://ipservices.com/Why This MattersMost founders underestimate risk because they overestimate visibility.If you want a business that survives the next decade, the job is simple:Design for resilience.Assume breach.Back up reality, not hope.Reinvent before the market forces you to.And make the invisible visible—before someone else does.Call to ActionIf this conversation lit something up for you, don’t just let it fade. Come join me inside the Second Life Leader community on Skool. That’s where I share the frameworks, field reports, and real stories of reinvention that don’t make it into the podcast. You’ll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
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    31 m